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fromThe Drum
1 day ago

Bad clients get bad work: Here's what good ones want from their agencies

They also specifically asked not to have a TV script. Come the pitch, the agency brought in their chief strategist who acted out the viral script. Dean's reaction? "Scared shitless. We've got to do it." The campaign went on to create huge amounts of attention with the delight of people sharing it being one thing and the outrage of some adding to the high profile of the video.
Marketing
Marketing tech
fromDigiday
6 days ago

The fog between agencies and clients around data just keeps getting thicker: ID Comms report

Large advertisers' internal data silos prevent agencies from achieving data visibility, driving significant digital media waste and governance and oversight failures.
fromThe Drum
3 months ago

6 lies agencies tell their clients (and the reason they tell them)

What Mad Men did for making day-drinking look cool again, it has also done for making agencies seem disingenuous, amoral, and a bit gross. Meaning brand marketers are struggling to trust agencies, conscious that in the race for new business and retention, what are they prepared to promise? How much of what they say is real and what is pure Type-2 Liarbetes? An XL whopper meal with extra lies?
Marketing
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