The Ice Bucket Challenge Worked. Why Not Try It Again?

The Ice Bucket Challenge, initially created to raise awareness for A.L.S., has resurfaced as a mental health awareness campaign initiated by college students. This new movement mirrors the original's viral success, encouraging participants to film themselves dumping icy water for mental health discussions. While the original campaign revolutionized funding for A.L.S. and increased research, the revived challenge aims to champion dialogue around mental health struggles, thereby normalizing conversations surrounding these critical issues. Participants like college student Sasha Steinke have shared personal experiences, igniting interest in mental health awareness among peers.

"The original Ice Bucket Challenge raised hundreds of millions and drew global attention to A.L.S., showing how viral campaigns can significantly impact awareness and funding."

"Inspired by the original, students have revived the Ice Bucket Challenge to address mental health, aiming to normalize conversations surrounding mental health issues."

Read at www.nytimes.com