"YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify."
"Use this chart: Drop this in your next kids' media or creator partnership meeting to show where children's platform preferences actually land."
"Use the cross-demographic YouTube dominance to benchmark your content investment, and make the case for why YouTube should lead any creator strategy targeting the under-13 audience."
YouTube dominates as the preferred platform for children in the US, according to a February report from Precisify. The report indicates that children aged 2-12 favor YouTube over other platforms. This data can be utilized in media and creator partnership meetings to emphasize the importance of YouTube in content investment strategies targeting the under-13 audience. The findings are based on a survey of 2,000 US children and their parents conducted in Q4 2025.
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