#salesforce

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ai
MarTech
3 days ago
Business intelligence

Salesforce delivers Unified Knowledge to service agents | MarTech

Unified Knowledge aggregates third-party data for Salesforce agents, enhancing service with generative AI experiences. [ more ]
MarTech
2 months ago
Marketing

Salesforce rolls out new edition of Marketing Cloud for small businesses | MarTech

Salesforce announced Marketing Cloud Growth for SMBs with AI capabilities.
Small businesses can benefit from AI tools integrated into a centralized marketing workflow. [ more ]
MarTech
3 months ago
Artificial intelligence

Salesforce announces new tools for retail marketers | MarTech

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers, and shoppers.
Innovations for retail marketers include predictive insights, segment creation based on generative AI prompts, and content creation tools. [ more ]
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generative-ai
ComputerWeekly.com
2 weeks ago
Artificial intelligence

Executive interview: Salesforce AI head discusses dynamic flowcharts | Computer Weekly

Salesforce's AI offerings cater to two types of customers: those desiring turnkey AI integrated into workflows and sales, service, and marketing professionals. Efficiency is a key focus. [ more ]
TechCrunch
1 month ago
Artificial intelligence

Profluent, spurred by Salesforce research and backed by Jeff Dean, uses AI to discover medicines | TechCrunch

ProGen project by Salesforce used generative AI to design proteins for medical treatments more cost-effectively.
Research published in Nature Biotech showed successful creation of 3D structures of artificial proteins, leading to the establishment of Profluent by one of the researchers.quot; [ more ]
Ft
3 months ago
Artificial intelligence

Investors to look for AI-powered gains during Big Tech earnings season

Generative AI investment could lead to stronger revenues.
Huge potential for growth in the 'Magnificent Seven' companies. [ more ]
Footwear News
3 months ago
Artificial intelligence

Generative AI Is the Star of NRF's 'Big Show'

Salesforce unveils suite of solutions powered by generative AI
83 percent of global retailers have seen operational efficiency improvements with AI [ more ]
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data-management
ComputerWeekly.com
3 weeks ago
Artificial intelligence

Why Salesforce needs a data management platform | Computer Weekly

Salesforce is in talks to acquire Informatica to bolster its data management capabilities for AI and software development. [ more ]
MarTech
3 weeks ago
Business intelligence

Salesforce reportedly close to deal for Informatica | MarTech

Salesforce is in advanced talks to buy Informatica to enhance its data management capabilities. [ more ]
Theregister
3 weeks ago
Data science

Salesforce reporteldy in talks to acquire Informatica

Salesforce is reportedly in talks to acquire Informatica for cloud data management. The deal could enhance Salesforce's AI capabilities and data management services. [ more ]
MarTech
1 month ago
Marketing

Turn data into meaningful customer moments with Salesforce | MarTech

Customers expect personalized experiences
Salesforce enables unified customer data and omni-channel personalization [ more ]
TechRepublic
1 month ago
Artificial intelligence

Leveraging an AI-powered Salesforce CRM Will Require Better Data Management

Artificial intelligence can help achieve a 360-degree view of the customer in CRM.
Data management mastery for Salesforce includes key steps like master data management and AI feature enablement. [ more ]
moredata-management
Artificial intelligence
Indiatvnews
3 days ago
Artificial intelligence

94 per cent Indian professionals use AI, believing it saves time: Report

94% of Indian professionals use AI, believing it saves time. [ more ]
TechRepublic
2 weeks ago
Artificial intelligence

Salesforce Einstein Copilot AI Assistant Enters General Availability

Salesforce introduced new products and services to simplify and enhance AI implementation, including the Einstein Copilot, AI Implementation Bundle, and Data Governance Bundle. [ more ]
TechRepublic
2 months ago
Artificial intelligence

Salesforce Rolls Out Customization Tool for Einstein Generative AI

Salesforce introduced Einstein 1 Studio for customizing AI assistants.
The company launched a Slack Developer Program and conducted research on AI adoption perception. [ more ]
TechRepublic
2 months ago
Artificial intelligence

Salesforce World Tour Offers Hard-Won Lessons From Complex Australian Digital Transformations

Create a strong vision and project alignment from the beginning
Pick transformation partners well and focus on the end customer [ more ]
AdExchanger
3 months ago
Artificial intelligence

Salesforce Bolsters Its Retail Marketing Offerings With Generative AI | AdExchanger

Salesforce teases new retail-focused AI tools at NRF conference
New tools include segment creation and global promotion management [ more ]
MarTech
5 months ago
Artificial intelligence

Salesforce tries to grab AI talent from the OpenAI maelstrom | MarTech

Salesforce CEO Mark Benioff is offering to match the compensation of any AI experts who resign from OpenAI and join Salesforce.
Salesforce is looking to strengthen its AI team after launching the Einstein 1 Platform.
This move by Salesforce could be a PR win and a boost for its own AI efforts. [ more ]
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InfoQ
1 week ago
JavaScript

Building the Muscles for Critical Thinking

Dannielle Pearson has a background in the United States Air Force's intelligence community and now works as a commercial strategist for software companies. [ more ]
Zato
2 weeks ago
Python

Enterprise Python: Integrating with Salesforce

Salesforce connections in Zato 3.2 enable easy management of records and business data. Sample marketing campaign creation showcased using REST APIs and Python objects. [ more ]
TechRepublic
4 weeks ago
Marketing

HubSpot vs Salesforce: CRM Comparison 2024 | TechRepublic

HubSpot offers powerful CRM with robust email marketing features and free AI tools.
Salesforce provides advanced reporting and analytics for larger sales teams. [ more ]
TechRepublic
4 weeks ago
Marketing

Act! Vs. Salesforce (2024): Which CRM Is Best?

Act! is ideal for small to midsize businesses needing CRM with built-in marketing automation.
Salesforce is suitable for larger businesses requiring advanced features like in-depth reporting and AI tools. [ more ]
MarTech
3 months ago
Marketing

Salesforce's full-funnel approach to social media | MarTech

Engaging customers on social media is important for both consumer brands and B2B businesses.
Salesforce has partnered with Sprout Social to leverage social media for brand awareness, sales, and customer satisfaction. [ more ]
TechRepublic
1 year ago
Marketing

Microsoft Dynamics vs. Salesforce: Comparing CRM Solutions

Microsoft Dynamics and Salesforce are both top CRM options with advanced customer relationship management features, catering to different business audiences but overlapping in functionality. [ more ]
Amazic
1 month ago
DevOps

Chaos engineering: A step-by-step guide - Amazic

Chaos engineering improves system resilience through controlled chaos.
Chaos engineering helps identify weaknesses in tech systems before they lead to significant problems. [ more ]
TechRepublic
4 months ago
DevOps

Salesforce's Einstein Copilot AI Will Soon Analyze Unstructured Data

Salesforce announced expanded capabilities of its generative AI assistant Einstein Copilot and enhanced integrations with Apple offerings at the Salesforce World Tour New York 2023 event.
The addition of the Data Cloud Vector Database to the Salesforce Data Cloud will allow both the Salesforce Data Cloud and Einstein Copilot to handle unstructured data. [ more ]
Tech.co
2 months ago
Remote teams

63 Best Fully Remote Jobs to Apply for in March 2024

Salaries at Microsoft exceed $100k, remote work opportunities are available for experienced candidates.
Salesforce offers flexible remote work arrangements and has over 150 remote job openings, including roles for software engineers, developers, and sales reps. [ more ]
MarTech
2 months ago
Business intelligence

Salesforce predicts lower growth as CEO focuses on AI's problems | MarTech

Salesforce reported significant profit and revenue growth driven by its data cloud segment
Company gearing up for 'Year of Data Cloud' in Fiscal year 2025 [ more ]
MarTech
4 months ago
Business intelligence

Salesforce updates Einstein 1 Platform with unified business data | MarTech

Salesforce announces updates to its Einstein 1 Platform to unify business data for AI prompts
Data Cloud Vector Database will unify structured and unstructured business data [ more ]
MarTech
5 months ago
Business intelligence

Expanded integration lets Salesforce sell through AWS | MarTech

Salesforce is expanding its integration with AWS, allowing customers to purchase Salesforce products through the AWS Marketplace.
The collaboration will focus on AI innovation, with Salesforce integrating with large language models hosted on Amazon Bedrock.
Salesforce is leveraging AWS's infrastructure to enhance the AI capabilities of its Heroku platform and streamline data access and utilization through integration with AWS. [ more ]
Medium
2 months ago
UX design

Interaction Footprint: a new tool for measuring design

Designing a new sales flow on Salesforce to replace OPUS at AT&T.
Importance of showcasing new design improvements and efficiency compared to existing systems. [ more ]
DevOps.com
3 months ago
Software development

Salesforce Adds Ability to Apply Custom Security Policies to APIs - DevOps.com

Salesforce has added the ability to customize security policies for APIs to its Mulesoft Anypoint API management platform.
The Anypoint Flex Gateway Policy Development Kit enables organizations to streamline the development of custom API security policies that can be implemented as code. [ more ]
Chicago Tribune
5 months ago
Chicago

Salesforce Tower opens at Chicago's Wolf Point

Salesforce celebrates opening of its 57-story Chicago tower in a slumping office market.
The tower features collaborative spaces and 'Ohana floors for employees and nonprofit events. [ more ]
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