#salesforce

#salesforce

Dreamforce is, by this point, a bona fide tradition in San Francisco. Tens of thousands of people flock to South of Market each autumn to don lanyards, strap on winning smiles and plunge into a branding extravaganza. For three days, the Moscone Center, the Metreon mall and an entire block of Howard Street are remade in Salesforce's image. The tech conference also draws a mass of journalists like me, hoping to see how CEO Marc Benioff and his guests will peddle their new tools and technologies.

It's a multi-year process, and we're always excited with the partnership that we have with the local community to bring it all together. I think our favorite moment is opening the door, seeing all of our attendees witness the incredible work the city has done to create an amazing experience right here in the middle of San Francisco.

Elon Musk recycled his old SF is a [fill in the blank] zombie apocalypse' string of insults in support of Salesforce CEO Marc Beniof's statement on Friday that the National Guard should clean up the crime in San Francisco. Musk jumped into the conversation surrounding Beniof's statement on X Saturday along with a slew of others locally and nationally. The timing is notable given the recent news that Musk's startup Neuralink just signed a lease on an 144,209-square-foot building in South San Francisco, per SFist.

The Qantas data, which was stolen from a Salesforce database in a major cyber-attack in June, included customers' email addresses, phone numbers, birth dates and frequent flyer numbers. It did not contain credit card details, financial information or passport details. On Saturday the group marked the data as leaked, writing: Don't be the next headline, should have paid the ransom.

Dreamforce 2025 is imminent, with 50,000 people due to descend on the Moscone Center to hear about the latest advancements across its cloud, data, collaboration, and AI offerings. In the past few years, Salesforce has gone from strength to strength, with sustained growth and an exploding customer base for its offerings. The CRM giant has gone all in on enterprise AI in moves to meet customer demand, recording 120% revenue growth across its Data Cloud & AI segments in FY25.

OpenAI employees are Slacking up a storm. While AI companies say they're radically changing how we work, from work to messaging to cutting head count entirely, OpenAI is sticking with one classic workplace tool - and they use it a lot. OpenAI COO Brad Lightcap said his company had high-frequency Slackers on Fortune's "Term Sheet" podcast. "We are probably the world's most active users of Slack internally at OpenAI," Lightcap said.

This new coding tool helps developers work autonomously on Salesforce apps and agents by handling much of the technical implementation automatically. Agentforce Vibes can help developers from the app idea phase to building to observability with enterprise security and governance controls baked in.

CEO Marc Benioff said during a Labor Day podcast that the company has already cut 4,000 customer support roles after deploying its own AI agents. "I've reduced it from 9,000 heads to about 5,000 because I need less heads," Benioff said, calling the past eight months "the most exciting" of his career. (A Salesforce spokesperson later clarified that many of the affected jobs were support engineers who were shifted into other roles.)

Shares of Salesforce Inc. (NYSE: CRM) lost 7.43% over the past month after sliding 1.58% the month prior. That has dragged down the stock's year-to-date loss to 24.35%. Over the past year, CRM is in the red, down 3.38%. Amid that slump, the company's market cap has shrunk to around $239.15 billion, with 1,274 institutional owners having decreased their positions.

The Org Intelligence module added to the Copado AI Platform leverages metadata exposed on the Salesforce platform to extrapolate relationships, promising an 80% reduction in discovery time.

Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor, signaling a long-term strategy for collaboration focused on AI-powered experience orchestration.

Salesforce has experienced a significant decline in stock value, and despite AI integrations and acquisitions fueling growth, it faces challenges due to macroeconomic factors.

Only 35% of sales professionals completely trust the accuracy of their organization's data, leading to wasted effort, frustrated users, and missed opportunities.

Salesforce is raising prices by an average of 6% for various products, citing increased AI integration as the reason, despite research highlighting AI's limitations in CRM tasks.