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fromFast Company
1 day agoHow AI is starting to reshape the workforce
CEO Marc Benioff said during a Labor Day podcast that the company has already cut 4,000 customer support roles after deploying its own AI agents. "I've reduced it from 9,000 heads to about 5,000 because I need less heads," Benioff said, calling the past eight months "the most exciting" of his career. (A Salesforce spokesperson later clarified that many of the affected jobs were support engineers who were shifted into other roles.)
Artificial intelligence
Information security
fromDataBreaches.Net
2 days agoSalesloft Drift Breach Rolls Up Cloudflare, Palo Alto, Zscaler, and Others - DataBreaches.Net
Supply-chain attacks exploiting a Salesloft/Drift Salesforce OAuth vulnerability compromised customer Salesforce instances at Cloudflare, Palo Alto Networks, Zscaler, SpyCloud, PagerDuty, and hundreds more.
Artificial intelligence
fromFortune
3 days agoSalesforce CEO Marc Benioff says his company has cut 4,000 customer service jobs as AI steps in: 'I need less heads'
Salesforce cut about 4,000 customer service roles as AI agents now handle roughly half of support interactions, lowering support costs and headcount needs.
Information security
fromThe Hacker News
1 week agoGoogle Warns Salesloft OAuth Breach Extends Beyond Salesforce, Impacting All Integrations
All Salesloft Drift integrations and stored authentication tokens are potentially compromised, enabling attackers to access Salesforce instances and Google Workspace accounts via stolen OAuth tokens.
from24/7 Wall St.
1 week agoSalesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (September 2025)
Shares of Salesforce Inc. (NYSE: CRM) lost 7.43% over the past month after sliding 1.58% the month prior. That has dragged down the stock's year-to-date loss to 24.35%. Over the past year, CRM is in the red, down 3.38%. Amid that slump, the company's market cap has shrunk to around $239.15 billion, with 1,274 institutional owners having decreased their positions.
Business
fromDevOps.com
3 weeks agoCopado Extends AI Reach to Surface Relationships Between Salesforce Code - DevOps.com
The Org Intelligence module added to the Copado AI Platform leverages metadata exposed on the Salesforce platform to extrapolate relationships, promising an 80% reduction in discovery time.
Artificial intelligence
#cybersecurity
Growth hacking
fromThe Hacker News
3 months agoGoogle Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App
UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.
The group uses social engineering tactics to impersonate IT support.
Attackers deploy a modified Salesforce Data Loader for unauthorized access.
The threats allow lateral movement within victims' networks to gather more data.
Growth hacking
fromThe Hacker News
3 months agoGoogle Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App
UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.
The group uses social engineering tactics to impersonate IT support.
Attackers deploy a modified Salesforce Data Loader for unauthorized access.
The threats allow lateral movement within victims' networks to gather more data.
#slack
Marketing tech
fromwww.mercurynews.com
3 months agoSalesforce cuts Slack price for US government, following Google
Salesforce offers Slack to federal government at a 90% discount.
Trump administration aims to cut tech costs via bulk software purchases.
Future vendor contracts may focus on interoperability and direct negotiations.
Marketing tech
fromwww.mercurynews.com
3 months agoSalesforce cuts Slack price for US government, following Google
Salesforce offers Slack to federal government at a 90% discount.
Trump administration aims to cut tech costs via bulk software purchases.
Future vendor contracts may focus on interoperability and direct negotiations.
Marketing tech
fromTechzine Global
2 months agoSalesforce introduces agentic marketing and puts an end to one-way communication
Salesforce's Marketing Cloud Next enables two-way communication between customers and AI agents, transforming marketing strategies.
Agentforce streamlines repetitive tasks for marketers, enhancing focus on strategy and customer engagement.
#informatica
Business intelligence
fromwww.mercurynews.com
3 months agoSalesforce agrees to buy Redwood City-based Informatica in deal worth $8 Billion
Salesforce to acquire Informatica for $8 billion, enhancing its AI-driven growth strategy.
Informatica shareholders receive $25 per share in cash, marking a significant premium.
Artificial intelligence
fromTheregister
3 months agoBest pricing model for AI? Work in progress, says Salesforce
AI pricing models are still evolving, requiring users to adapt as vendors experiment with various approaches.
Salesforce has introduced Flex Credits to enhance flexibility in pricing amid varied AI use cases.
Artificial intelligence
fromMarTech
3 months agoSalesforce introduces new Agentforce pricing models | MarTech
Salesforce introduces flexible pricing models to address concerns over AI costs for businesses.
Flex Credits align AI spending with direct business outcomes, creating greater operational flexibility.
Marketing tech
fromMarTech
3 months agoHow smarter campaign modeling and automation drive real marketing ROI | MarTech
Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
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