Salesforce buys Qualified to accelerate its AIdriven GTM strategy | MarTech

"Announced this week, the deal brings Qualified's real-time AI agents directly into Salesforce's Agentforce platform. These agents specialize in the early stages of customer interaction - chatting with site visitors, qualifying leads and routing conversations - automating a category of work that still clogs up service and sales workflows. For Salesforce, it's a way to expand AI-driven pipeline generation without overhauling its platform, since Qualified was already built natively for the ecosystem."

"Dig deeper: Salesforce brings Agentforce Sales to ChatGPT "The agentification of the enterprise continues to accelerate," Steve Fisher, president and chief product officer, Salesforce, said in a release. "By integrating Qualified's agentic marketing expertise into Agentforce, we will enhance our ability to offer autonomous pipeline generation and empower our customers to scale their revenue teams with agent-first solutions that drive efficient growth.""

"Qualified's integration into Agentforce means Salesforce customers will soon have more support for handling repetitive inbound traffic, structuring qualification flows, and kicking off the right next steps - automatically. For Qualified, which was co-founded by Salesforce alumni, joining the mothership marks a return rather than a pivot. The timing makes sense. GTM teams are under pressure to produce pipeline with fewer resources, and AI agents are emerging as a core solution."

Salesforce acquired Qualified to integrate real-time AI agents into Agentforce. Those agents handle early customer interactions: chatting with site visitors, qualifying leads, routing conversations, and automating tasks that clog service and sales workflows. Qualified was built natively for the Salesforce ecosystem, allowing integration without overhauling the platform. The deal emphasizes an agent-first model that lets go-to-market teams scale by automating repetitive inbound traffic and qualification flows instead of adding headcount. The acquisition responds to pressure on GTM teams to produce pipeline with fewer resources and to buyer expectations for AI from the first click. Qualified was co-founded by Salesforce alumni, making the acquisition a return of talent as well as technology.

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