#reels-retention

[ follow ]
#social-media #advertising #marketing #youtube #influencer-marketing #instagram #digital-marketing
#instagram
Social media marketing
fromInc
2 weeks ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
fromDailydot
3 months ago
Social media marketing

"100 likes is the new 1000": Creators say Instagram likes have fallen off a cliff. Here's why

Social media marketing
fromInc
2 weeks ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
fromDailydot
3 months ago
Social media marketing

"100 likes is the new 1000": Creators say Instagram likes have fallen off a cliff. Here's why

more#instagram
fromThe Verge
10 hours ago

Pro-Trump AI influencers are flooding social media.

Experts indicate that the creation of A.I. avatars is becoming easier, particularly for contractors and marketing companies that specialize in developing and dispatching these avatars in bulk.
Artificial intelligence
#social-media
Media industry
fromTechCrunch
1 day ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
fromForbes
1 week ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
1 week ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Media industry
fromTechCrunch
1 day ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Digital life
fromwww.businessinsider.com
3 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Media industry
fromNieman Lab
4 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Online marketing
fromForbes
1 week ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
1 week ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
more#social-media
Marketing tech
fromExchangewire
1 day ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Graphic design
fromAxios
17 hours ago

"Digital fantasy"; AI hair, makeup put perfection further out of reach

AI-generated content creates unrealistic beauty standards and challenges for artists in the beauty industry.
Data science
fromMarTech
1 day ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
#youtube
Digital life
fromThe Verge
2 days ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Media industry
fromAdExchanger
1 day ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
3 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Digital life
fromThe Verge
2 days ago

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.
Media industry
fromAdExchanger
1 day ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
3 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
more#youtube
Online marketing
fromInc
3 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Business
from24/7 Wall St.
2 days ago

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.
Music
fromAV Club
3 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Television
fromForbes
3 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Pets
fromDoggodigest
4 days ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
Growth hacking
fromThe Drum
5 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#marketing
Marketing tech
fromMarTech
1 day ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromThe Drum
1 day ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing
fromInc
6 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromMarTech
1 day ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromThe Drum
1 day ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing
fromInc
6 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
more#marketing
#influencer-marketing
Marketing
fromHer Campus
2 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing
fromHer Campus
2 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
more#influencer-marketing
#ai
more#ai
Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Online marketing
fromInc
2 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Media industry
fromHer Campus
1 day ago

How Declining Attention Spans Are Changing Our Media

Second Screen Viewing influences writers to simplify storylines and dialogue for audiences distracted by their phones.
#pinterest
more#pinterest
Media industry
fromAV Club
1 day ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Marketing tech
fromInc
3 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing
fromPR Daily
2 days ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
Artificial intelligence
fromSocial Media Examiner
4 days ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Marketing
fromThedrum
2 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
Social media marketing
fromDigiday
4 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing tech
fromForbes
4 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromThedrum
2 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Marketing tech
fromThe Hollywood Reporter
4 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromExchangewire
4 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#ai-in-publishing
Media industry
fromDigiday
5 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
5 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
5 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
5 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
more#ai-in-publishing
Marketing tech
fromMobile World Live
4 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Marketing
fromForbes
5 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
#video-marketing
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Media industry
fromThe Hollywood Reporter
1 week ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Media industry
fromThe Hollywood Reporter
1 week ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
more#video-marketing
Social media marketing
fromComplex
4 days ago

Social Media Star Ruby Reid Reveals She's Been Running Her Instagram on AI

Ruby Reid utilizes AI tools to optimize her social media management, allowing her to compete effectively in the influencer market.
fromwww.socialmediatoday.com
4 days ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
fromLondon Business News | Londonlovesbusiness.com
2 months ago

What Instagram hides in plain sight about following behaviour - London Business News | Londonlovesbusiness.com

One of the first places users notice gaps in visibility is Instagram Stories. The platform tells you who viewed a story, but it does not tell you who wanted to look without being noticed. That absence shapes behaviour. People avoid checking stories to prevent awkward signals, misunderstandings, or emotional reactions. How Instagram obscures story viewing and follower context Tools like the insta story viewer by FollowSpy exist
UX design
fromwww.socialmediatoday.com
1 month ago

Creators express frustration with Instagram's latest AI experiment

Instagram has been developing this option for some time, facilitating in-stream shopping with auto-generated shopping tags that identify the item in a post. The more recent addition of AI tagging has enhanced this, adding similar product matches that can be displayed when a user taps the Shop the Look button on a post.
E-Commerce
Digital life
fromIntelligencer
2 months ago

Instagram Reels and the New Era of Desocialized Media

Algorithmic short-video feeds predict engagement from private signals, producing incoherent, alienating streams that reflect narrow, personalized profiles and incentivize constant content optimization.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Instagram tests links in post captions for paying users

Instagram is testing the ability for Meta Verified subscribers to add links to post captions, a long-requested feature previously resisted by the platform, to boost subscriber growth and generate revenue for AI development.
fromwww.cnbc.com
2 months ago

Most of Instagram's ads ran on Reels in 2025, data shows

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, up from 37% in 2024, according to the data that Sensor Towered showed CNBC.
Marketing tech
Social media marketing
fromInc
1 month ago

This Overlooked Instagram Feature Might Be the Most Powerful Tool in Your Marketing Stack

Instagram's Close Friends feature functions as a powerful micro-CRM tool for building direct relationships with key stakeholders and engaged community members, driving genuine brand trust over broadcast messaging.
Social media marketing
fromSocial Media Examiner
1 month ago

What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy : Social Media Examiner

Instagram's new early access reels feature lets creators release content exclusively to followers for 24 hours before public release, creating urgency for non-followers to follow and potentially impacting algorithmic performance based on initial engagement.
#instagram-engagement
more#instagram-engagement
Social media marketing
fromFstoppers
2 months ago

Why Instagram Doesn't Reward Effort Anymore

Instagram's definition of "good" shifted: authenticity and trust now matter more than polished production; simple, imperfect posts often outperform high-production content.
fromForbes
1 month ago

Stories: The Ultimate Social Media Algorithm Hack

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
Social media marketing
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Instagram opens up content scheduling to all users

Instagram expanded creator tools to all public accounts, including insights dashboard, content scheduling, and trending audio access, with additional features unlocking at specific follower thresholds.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Instagram introduces thumbnail post editing for grids

Instagram now allows users to edit thumbnail images and customize profile grid presentation, giving marketers and brands greater control over how their content appears and attracts engagement.
Social media marketing
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

LinkedIn adds verified AI skill badges; X's Brand Ranx tracks Super Bowl ad engagement live; Meta enables creator content to be promoted as ads.
[ Load more ]