"Instagram has been developing this option for some time, facilitating in-stream shopping with auto-generated shopping tags that identify the item in a post. The more recent addition of AI tagging has enhanced this, adding similar product matches that can be displayed when a user taps the Shop the Look button on a post."
"Some creators have expressed frustration at this new process, which the influencers claim could erode the trust that they've built with their audiences. The tagging could also compete with their own brand deals and arrangements."
"Instagram is keen to utilize parent company Meta's evolving AI tools to assist in driving engagement and in expanding in-stream shopping activity via applications that use AI's matching power to highlight relevant products. This could be driving sales, which would give Instagram another avenue to boost in-stream shopping."
Instagram is testing an AI-driven shopping feature that automatically identifies products in posts and suggests similar items through a Shop the Look button. While this enhances in-stream shopping capabilities, creators express concern that the system displays products they don't endorse, potentially conflicting with brand partnerships and eroding audience trust. The AI matching technology aims to drive engagement and sales, but influencers lack manual controls over which products appear alongside their content. Meta's approach highlights a broader pattern of creators feeling excluded from product development decisions. Implementing opt-out controls and manual override options could address creator concerns while preserving the shopping feature's benefits.
#instagram-shopping #ai-product-tagging #creator-concerns #in-stream-commerce #meta-platform-strategy
Read at www.socialmediatoday.com
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