Instagram has been developing this option for some time, facilitating in-stream shopping with auto-generated shopping tags that identify the item in a post. The more recent addition of AI tagging has enhanced this, adding similar product matches that can be displayed when a user taps the Shop the Look button on a post.
YouTube announced a batch of upcoming features during its "Made on" event today, some of which are focused on giving creators new ways to make money on the platform. You can check out more information about upcoming updates for livestreaming and AI features in our other posts, but there are a few other monetization changes coming in the future that could give viewers new ways to find products online and switch up the ads you see linked out by creators.