#digital advertising

#digital advertising

It may seem like publishers are " pivoting to video " all over again, with news outlets like Time, CNN, The New York Times adding more vertical video to their sites and apps in the last few months. But it's different this time around. The big push into video production 10 years ago was centered on distribution to social media platforms, following Facebook's shift to prioritizing video content.

Meta is the largest social media company in the world, boasting close to 4 billion monthly active users worldwide. The firm's "Family of Apps," its core business, consists of Facebook, Instagram, Messenger, and WhatsApp. End users can leverage these applications for a variety of different purposes, from keeping in touch with friends to following celebrities and running digital businesses for free. Meta packages customer data, gleaned from its application ecosystem and sells ads to digital advertisers.

Large language models don't sleep. Every minute of every day, ChatGPT, Gemini, Perplexity, and enterprise AI assistants ingest new content, update their knowledge graphs, and generate answers for foodservice buyers, distributors, and operators worldwide. Food & Beverage Magazine is engineered to be part of that continuous learning loop: and when you advertise with us, your brand is too.

Now, with a world-first social media ban on Australian children younger than 16 set to take effect on December 10, he is thinking of leaving his Melbourne studio and moving abroad. "We're going to move overseas because that's where the money is going to be," said Barclay, whose seven YouTube channels include EYstreem, Chip and Milo, and Firelight. "We can't afford to keep doing business if advertisers leave Australia."

How does this trade compare to the insider's historical selling pattern?Over the past year, Robert F Spillane completed three open-market sales, with a median trade size of 12,500 shares. This latest transaction matches that median, suggesting the sale fits the established pattern rather than marking a change in approach. What does this mean for the insider's remaining position in Magnite?Post-transaction, direct ownership stands at 53,917 shares, valued at approximately $759,151 as of the November 21, 2025 market close.

It should not be complicated to market your business online, but many small business owners find it that way. Between platforms, algorithms, and constant updates, it's very easy to lose time and confidence when you're trying to manage everything. That's the challenge Digital Gurus was created to solve. This UK-based marketing platform promises a simple step-by-step process that makes ordering a digital campaign really simple to follow.

Digital ads are now the equivalent of a print or out-of-home ad. Why? Because extensive neuroscience studies, conducted by Mars, show that similar to these traditional methods, marketers now only have about two seconds to capture consumers' attention in the digital realm.

Shares of online advertising expert PubMatic skyrocketed on Tuesday morning. At 12:30 p.m. ET, the stock had gained 40.8%, and the intraday chart was still trending higher. PubMatic published third-quarter results last night, crushing Wall Street's estimates across the board. Wall Street analysts didn't see these numbers coming The company posted analyst-stumping financials, citing strong demand for connected TV (CTV) advertising and a successful launch of artificial intelligence (AI) tools and features across PubMatic's platforms.

Snapchat may be on the charm offensive for ad spend but it is still relatively closed off to advertisers, planting it firmly in the test-and-learn arena rather than tried-and-tested at the moment. The ephemeral platform has overcome its perceived immaturity and is set to tip from niche network to mainstream marvel this year. Its association with sexting and selfies wasn't the easiest sell-in to advertisers but a growing list of influential brand and media partnerships with the likes of Coca-Cola, Burberry and the Wall Street Journal is allowing agencies to pitch Snapchat without a resulting snicker.

Adslot Ltd has reported significant progress in its operations for the first quarter of fiscal year 2026, following a strategic turnaround involving cost management and restructuring. The company has seen growth in its customer pipeline and is activating new synergistic opportunities. The StoreFront platform, launched in late 2024, is expanding its reach with global publishers like Rakuten Viber and Vox Media, showing month-on-month growth.

Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. Available at ecosystem.adelaidemetrics.com, the platform makes it easy for buyers and sellers to discover and work with AU Ecosystem partners, plan and transact based on attention quality rather than reach alone, and unlock new opportunities for collaboration.

By the numbers: Gospel Stats tracked 65,759 sponsored videos in the first half of 2025 that drove 19.1 billion total views, up nearly 28% year-over-year. News aggregation app Ground News was the top brand sponsor based on number of sponsored videos with 1,863 integrations in the first half of 2025, up 202% year-over-year, followed by Squarespace, BetterHelp and DraftKings. Ground News also ranked first based on total video views at 664 million, followed by Shopify, BetterHelp and Incogni. MrBeast was the top creator by views on sponsored videos at 1.4 billion, followed by The Ramsey Show, Linus Tech Tips and MeidasTouch.