#digital advertising
#digital advertising

5 days ago

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech's Miami jamboree

The digital advertising industry's growth is increasingly focused on small- and medium-sized businesses, particularly in the CTV space.

Marketing

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

Marketing

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

Online marketing

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

fromThe Drum

Learnings from The Drum Awards for Digital Advertising

Essential elements for success at The Drum Digital Advertising Awards are defined by industry experts.

Media industry

fromAudacy

1 day ago

This Philly Democrat wants Pa. to tax digital advertising | KYW Newsradio

A Pennsylvania bill proposes taxing digital advertising to generate significant revenue for the state.

5 days ago

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech's Miami jamboree

The digital advertising industry's growth is increasingly focused on small- and medium-sized businesses, particularly in the CTV space.

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

GumGum joins GARM to enhance brand safety and transparency in digital advertising.

Online marketing

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

fromThe Drum

Learnings from The Drum Awards for Digital Advertising

Essential elements for success at The Drum Digital Advertising Awards are defined by industry experts.

more#digital-advertising

2 days ago

Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth

"This sustained growth over the last five years is due to our ability to apply the 'techsoulogy' approach across all areas of the business. The combination of advanced proprietary technology with close, personalised attention, along with a strong commitment to innovation and knowledge, allows us to generate lasting value for our partners."

Marketing tech

#alphabet

Business intelligence

Alphabet price target raised to $450 from $400 at Scotiabank - TipRanks.com

Scotiabank raised Alphabet's price target to $450, maintaining an Outperform rating due to strong AI-driven monetization.

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.

Business intelligence

Alphabet price target raised to $450 from $400 at Scotiabank - TipRanks.com

Scotiabank raised Alphabet's price target to $450, maintaining an Outperform rating due to strong AI-driven monetization.

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.

more#alphabet

#meta

Marketing tech

Meta Platforms price target lowered to $850 from $900 at Bernstein - TipRanks.com

Marketing tech

Meta eyes CTV expansion to fuel its next wave of ad growth

fromMiami Herald

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

fromLos Angeles Times

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.

fromMarketing Dive

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

Meta Platforms price target lowered to $850 from $900 at Bernstein - TipRanks.com

Bernstein lowered the price target on Meta to $850 from $900 while maintaining an Outperform rating.

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.

fromMiami Herald

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

fromLos Angeles Times

Why Meta is laying off 10% of its workforce

Meta plans to lay off 8,000 employees, about 10% of its workforce, to cut costs and focus on artificial intelligence.

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.

fromMarketing Dive

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

more#meta

Quantum X Labs Completes Rebrand to Advance Quantum Technologies - TipRanks.com

Quantum X Labs Inc. rebranded from Viewbix Inc. to focus on quantum technologies while maintaining its digital advertising business.

Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year | Fortune

Alphabet Inc. reported an 81% increase in earnings, driven by AI investments, leading to a market value rise to $4.4 trillion.

fromFast Company

4 days ago

Alphabet's Q1 profit beats expectations with Google's big AI bets paying off

Alphabet Inc. reported significant growth, with earnings and revenue surpassing expectations, driven by investments in artificial intelligence.

fromFortune

Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year | Fortune

Alphabet Inc. reported an 81% increase in earnings, driven by AI investments, leading to a market value rise to $4.4 trillion.

fromFast Company

4 days ago

Alphabet's Q1 profit beats expectations with Google's big AI bets paying off

Alphabet Inc. reported significant growth, with earnings and revenue surpassing expectations, driven by investments in artificial intelligence.

IAB Europe Opens CTV Measurement Framework for Public Comment

IAB Europe has launched a Connected TV Measurement Framework to enhance transparency and accountability in the digital advertising ecosystem.

fromBusiness Matters

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.

5 days ago

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.

LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey

LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey with a score of 90.5% for overall experience.

The Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."

Marketing tech

Deliverability

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.

Media industry

fromVariety

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.

fromRAIN News

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.

The GumGum Platform Achieves Global SOC 2 Compliance, Setting Standards for Data Security

GumGum achieved SOC 2 compliance, enhancing data security and system reliability for partners and customers globally.

fromInman

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.

SeenThis joins Ad Net Zero UK and supports drive in the US

Adaptive streaming technology reduces data usage in advertising, enhancing user experience and minimizing climate impact.

#artificial-intelligence

Artificial intelligence

1 Smart Stock to Buy Right Now | The Motley Fool

AI investment is surging, with Alphabet positioned strongly in digital advertising and cloud computing.

fromPhocuswire

in 1 month

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Artificial intelligence

1 Smart Stock to Buy Right Now | The Motley Fool

AI investment is surging, with Alphabet positioned strongly in digital advertising and cloud computing.

more#artificial-intelligence

fromPhocuswire

in 1 month

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.

fromSan Diego Union-Tribune

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies to enhance their defenses against these threats.

#generative-ai

fromAP News

Marketing tech

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

fromSFGATE

Marketing tech

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

fromAP News

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.

fromSFGATE

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.

Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety

AppHarbr and Wizz App's partnership enhances ad safety for young audiences, blocking 0.17% of potentially unsafe ads over the past year.

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.

#google-ads

fromSearch Engine Roundtable

Marketing tech

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Marketing tech

Google Ads Retires Some Old Ad Format Requirements

fromSearch Engine Roundtable

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.

Marketing tech

Google Ads Retires Some Old Ad Format Requirements

GoWit & Numatec Forge Retail Media Partnership in Spain and Italy

GoWit partners with Numatec to enhance retail media adoption in Spain and Italy, targeting a €31bn European market opportunity.

#meta-platforms

fromMobile World Live

Marketing tech

Meta poised to take Google ad revenue crown

Tech industry

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Artificial intelligence

Meta Stock Adds To Rally As Muse Spark Model Impresses. Here's The Next Test In AI Battle.

Marketing tech

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Venture

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

Why I Just Bought This Magnificent AI Stock Hand Over Fist | The Motley Fool

Meta Platforms' stock has dropped 30%, but its AI investments and user growth present strong future monetization opportunities.

fromMobile World Live

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.

Artificial intelligence

Meta Stock Adds To Rally As Muse Spark Model Impresses. Here's The Next Test In AI Battle.

Meta Platforms' stock rose as analysts praised its new large language model, but concerns remain about its impact on social media and advertising.

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.

Venture

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

Why I Just Bought This Magnificent AI Stock Hand Over Fist | The Motley Fool

Meta Platforms' stock has dropped 30%, but its AI investments and user growth present strong future monetization opportunities.

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

Intellectual property law

OpenAI's Big Ambitions; Tricks Of The Trade | AdExchanger

Open AI must prove superior ad performance to shift significant ad spend from traditional platforms.

fromHoodline

Seattle Children's In Wiretap Showdown as Ad Heavyweight Jumps Into Pixel Fight

Seattle Children's Hospital faces legal challenges over website tracking, with potential implications for ad measurement and analytics if plaintiffs succeed.

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.

Roam Research

fromThe Hacker News

Citizen Lab: Law Enforcement Used Webloc to Track 500 Million Devices via Ad Data

Webloc is a global geolocation surveillance system used by various law enforcement agencies, providing access to data from millions of mobile devices.

Preparing for the Next Market Crash? This Is One Stock You'll Want On Your Watchlist. | The Motley Fool

Market downturns highlight resilient companies like Alphabet, which benefits from a strong business model and diverse revenue streams.

from24/7 Wall St.

Wall Street Sees 58% Upside in Snap (SNAP). Is It a Value Trap?

Snap Inc's stock shows potential upside despite recent declines and a disappointing earnings report.

Why Alphabet Stock Was Moving Higher Today | The Motley Fool

The stock market rose due to a ceasefire with Iran, benefiting Alphabet despite its minimal exposure to oil prices.

2 Tech Stocks That Could Help Make You a Fortune | The Motley Fool

Building wealth in the stock market requires a long-term mindset and investment in competitively positioned, innovative companies.

Why Alphabet Stock Was Moving Higher Today | The Motley Fool

The stock market rose due to a ceasefire with Iran, benefiting Alphabet despite its minimal exposure to oil prices.

2 Tech Stocks That Could Help Make You a Fortune | The Motley Fool

Building wealth in the stock market requires a long-term mindset and investment in competitively positioned, innovative companies.

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

fromForbes

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Ryan Burnett Promoted to Group Sales Director at Azerion

Ryan Burnett has been promoted to group sales director at Azerion to drive growth and enhance client relationships.

Adtelligent Ranks Among the FT's 'America's Fastest Growing Companies 2026' - ExchangeWire.com

Adtelligent Inc. has been recognized in the Financial Times' Americas' Fastest Growing Companies 2026 ranking for outstanding revenue growth and business performance.

fromForbes

Sonic Branding: The Most Underused Asset In Marketing

Sonic branding is a powerful yet underutilized tool in marketing that enhances brand recognition and recall.

4 weeks ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Kevin O'Leary claims this skill is the most valuable on the market, saying he pays $250,000 for it - 5X more than before

Understanding social media for customer acquisition is now a highly lucrative career path, with salaries rising significantly due to demand.

Meta And Reddit Stocks Are Slumping Despite Strong Digital Ad Growth. Here's Why.

Strong digital advertising growth is insufficient to support social media stocks amid economic concerns.

Online marketing

fromMoneywise

Kevin O'Leary claims this skill is the most valuable on the market, saying he pays $250,000 for it - 5X more than before

Understanding social media for customer acquisition is now a highly lucrative career path, with salaries rising significantly due to demand.

Meta And Reddit Stocks Are Slumping Despite Strong Digital Ad Growth. Here's Why.

Strong digital advertising growth is insufficient to support social media stocks amid economic concerns.

more#social-media

Media industry

fromwww.morningstar.com

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

from24/7 Wall St.

XLC Is Down 8.78% Year to Date and the Catalysts That Matter Most Are Still Ahead

XLC's performance is heavily influenced by Meta and Alphabet, which dominate its portfolio and are experiencing significant declines.

1 Underrated Reason to Invest in Amazon Stock | The Motley Fool

Amazon's stock is attractive due to its dominance in cloud computing and rapidly growing digital advertising revenue.

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.

from24/7 Wall St.

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.

San Francisco Giants

fromSFGATE

First SF Giants at-bats ruined by Netflix's aggressive ad insertion

Aggressive digital advertising during the Giants' first game caused visual glitches and viewer complaints, overshadowing the team's performance.

fromTechCrunch

Pinterest launches a new feature to promote a Pin | TechCrunch

Pinterest launches 'Promote a Pin' feature to help users boost their content reach easily.

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

Opti Digital collaborates with Vocento to enhance advertising inventory value through its Demand Hub solution, ensuring user experience and site performance are maintained.