#digital advertising

#digital advertising

The shift reflects a playbook built around storytelling, familiarity and constant presence across the moments you already care about. Beyond speaking solely to gamblers, campaigns now speak to fans, followers and casual viewers who recognize faces, formats and references. That wider relevance has been driven by data-driven targeting, celebrity partnerships and a willingness to operate inside popular culture rather than outside it. When you trace the path from banner ads to cultural visibility, you see a deliberate strategy to become part of everyday conversation.

The fastest ad spend recoveries were naturally attributed to the hardest-hit sectors of out-of-home (OOH) and cinema, with the former at 46.4% and the latter at 2,208.2% (cinemas shut during the pandemic, remember). TV was alone in seeing a decrease in ad revenue in the last quarter (-0.6%). It's worth noting that spending in TV is diversifying across new channels (that broadcasters often still own) such as broadcast video-on-demand (BVOD) (+9.3%).

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and CMO of Marketplaces at CoStar Group explains why modern digital marketing is centered on building long-term brand presence across the entire buyer journey.

Behind digital ads, automated systems determine which health topics are promoted-and which are suppressed-reshaping access for women's health startups. getty Women are healthcare power users. They seek care more frequently, spend more, and make most household health decisions. Yet many startups building products for menopause, fertility, postpartum recovery, and sexual health struggle to reach customers at all. The problem isn't demand.It isn't clinical legitimacy.And it isn't a lack of innovation. It's advertising.

Recruitment advertisements under this plan would specifically target users whose devices ping near military bases, NASCAR races, UFC fights, college campuses, or gun and trade shows, as well as listeners of "patriotic" podcasts, country music, fitness, and true crime. A significant portion of the strategy hinges on getting influencers, commentators, and live streamers on board to boost ICE's message, with $8 million allocated to a new influencer program, Washington Post reported.

Shares of Meta Platforms have advanced 13% year to date, bringing its market value to $1.6 trillion. Meanwhile, shares of Google parent Alphabet have advanced 64%, bringing the company's market value to $3.7 trillion. Three top hedge fund managers bought both stocks in the third quarter. Israel Englander of Millennium Management added 793,500 shares of Meta Platforms and 2.2 million shares of Alphabet. Both stocks rank among his top 10 holdings.

Anyone looking for a vibe check on the populace's current feelings about AI would do well to check out the walls of the New York City subway system. This fall, alongside posters for everything from dating apps to Skechers, a newcomer made its debut: Friend. The ads were simple, telling commuters that a "friend" is someone "who listens, responds, and supports you" next to an image of the white AI companion necklace floating on a similarly white background.

While it doesn't say "explainer" on my resume, maybe it should. Over twenty-ish years, I've held many roles in digital advertising, media, and marketing, but I always wear the same explainer hat. Whenever something new and complex arrives on the scene-these days, that's clean rooms, identity, CTV, and increasingly, AI, I'm one of those people that colleagues turn to for clarification. If you're one of those people, you know what I'm talking about.

Alphabet is best known for Google, which is the most dominant search engine on the planet. Google commands an approximate 90% market share in search, in large part due to the distribution advantages it has. The company owns both the world's leading web browser in Chrome and the No. 1 smartphone operating system in Android. Alphabet also has a search revenue-sharing deal with Apple to be the default search on all its devices.

The potential deal - which S4 says would be structured as an acquisition of MSQ by S4 Capital rather than a takeover of S4 - comes after a bruising period for the group. S4's share price has fallen more than 90% from its peak only a few years ago. The current market capitalization sits at around £140m, a fraction of the multibillion pound valuation it once enjoyed.

Stanley Druckenmiller of Duquesne Family Office bought 76,100 shares of Meta Platforms and 102,200 shares of Alphabet. They collectively account for 2% of his portfolio. Israel Englander of Millennium Management purchased 793,500 shares of Meta Platforms and 2.2 million shares of Alphabet. They are now his eighth- and fifth-largest holdings, respectively, excluding options.

Everybody wants the news, but they don't want it the news, if that makes sense. Audiences want updates, stories and insights, but they increasingly find them in places that look less like traditional journalism and more like entertainment or branded content. Streaming business news outlets like TBPN, Cheddar and even CNBC show how blurred the line between journalism and promotion has become. But if those platforms illustrate the gray area, Diaper Diplomacy shows what happens when news crosses fully into entertainment.

Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard , CEO of Compliant, a startup that tracks data quality standards across digital media. The ad industry has "a volume-based mentality," said Barnard, who knows that struggle firsthand. He spent nearly 16 years at Unilever as its general counsel focused on global marketing, media and ecommerce before leaving in 2022.

It may seem like publishers are " pivoting to video " all over again, with news outlets like Time, CNN, The New York Times adding more vertical video to their sites and apps in the last few months. But it's different this time around. The big push into video production 10 years ago was centered on distribution to social media platforms, following Facebook's shift to prioritizing video content.

Meta is the largest social media company in the world, boasting close to 4 billion monthly active users worldwide. The firm's "Family of Apps," its core business, consists of Facebook, Instagram, Messenger, and WhatsApp. End users can leverage these applications for a variety of different purposes, from keeping in touch with friends to following celebrities and running digital businesses for free. Meta packages customer data, gleaned from its application ecosystem and sells ads to digital advertisers.

Large language models don't sleep. Every minute of every day, ChatGPT, Gemini, Perplexity, and enterprise AI assistants ingest new content, update their knowledge graphs, and generate answers for foodservice buyers, distributors, and operators worldwide. Food & Beverage Magazine is engineered to be part of that continuous learning loop: and when you advertise with us, your brand is too.