"Google's economic dominance, particularly in the advertising space where publishers have suffered falling revenue in recent years, is the direct cause of many of the struggles facing the news media industry. Google claims it is blameless, but over and over, court by court, the company's theory of innocence has been disproven. Now it is time for the legal system to force Google to right its many wrongs."
"The buying and selling of digital ads works through a series of machines on the buy side (advertisers) and on the sell side (publishers). Google is the primary owner of this machinery. And a court found last spring, based on mountains of evidence brought by the Department of Justice, that Google abuses its position as a dominant middleman to take massive amounts of revenue from publishers."
Google's earnings grew 17 percent in the fourth quarter, surpassing $400 billion in annual revenue, while newsrooms experienced layoffs. The company's dominance in digital advertising has contributed to falling publisher revenues by controlling the ad-buying and selling machinery. Google is the primary owner of the ad tech ecosystem and was found by a court, after a Department of Justice case, to have abused its middleman position to extract large amounts of revenue from publishers. The court concluded Google violated the Sherman Act through anticompetitive conduct, reducing publisher payments and thwarting competition. Remedies may be structural divestitures or behavioral oversight to restore competition.
Read at The Hill
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