"With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica - it will not bring down Facebook. Commentators were quick to point to share price volatility and hashtag protests as indicators of doom. The social network has indeed been slow to ventilate the stench surrounding its relationship to the London-based consultancy. For many the apology by Mark Zuckerberg was too little too late."
"The entanglement of Facebook in our daily lives is as strong as ever. For millennials who have grown up with the platform the question of deleting their account is the equivalent to Neo choosing between red and blue pills. Facebook is a brand like no other and it is subject to different rules. This does not mean, however, Zuckerberg cannot be unplugged from the matrix."
Investigative reporting revealed large-scale data harvesting by Cambridge Analytica, yet Facebook's business and brand remain resilient. Advertisers spent over $9bn recently and are unlikely to withdraw significant budgets. Many users, especially millennials, remain deeply embedded in the platform and resist deleting accounts. Mark Zuckerberg's cautious apology reflects confidence in Facebook's invincibility. Executive shifts remain possible if investors press for accountability, with Sheryl Sandberg positioned to assume greater control. The exposure raises concerns about data harvesting and political influence, but the true scope and danger of Cambridge Analytica's power should not be overstated without firmer evidence.
Read at The Drum
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