"Similar realizations are happening across corporate America as companies grapple with how AI and chatbots are changing not only the way people work but also the way they consume information. That means businesses can no longer simply promote themselves to potential customers - they have to win over the robots, too. "There is a new influencer you need to reach, and it's this AI model," said Brian Stempeck, a co-founder of Evertune, an AI startup that helps companies analyze what chatbots are saying about them."
"Digital marketing has been in flux ever since the first banner ad appeared online in 1994. Each new digital format - from video to podcasts to social media - has spawned its own set of tech tools and self-styled gurus promising killer results, even as just as many skeptics warned against the hype. Spending on digital advertising overtook traditional media in 2019 and soared to $350 billion in the United States last year, according to eMarketer, a research firm."
"The rise of chatbot marketing is happening as AI tools such as ChatGPT, Claude, and Gemini hit mass adoption. OpenAI has said 800 million people use ChatGPT weekly, while Google says its Gemini chatbot has more than 750 million monthly users. Some see AI marketing as an extension of old-fashioned search engine optimization, or SEO, which brands have done for decades to try to ensure they show up on the first page of Google's results."
AI chatbots are changing how people work and consume information, forcing businesses to influence both human customers and the models that answer their queries. Companies are analyzing chatbot outputs and adapting content to appear favorably in responses from models such as ChatGPT, Claude, and Gemini. The practice is evolving into answer-engine or generative-engine optimization (AEO/GEO), similar to SEO, involving test queries, result analysis, and content adjustments. Digital advertising has shifted massively online, with U.S. digital ad spending reaching $350 billion. OpenAI and other AI firms are creating monetization opportunities by placing ads alongside chatbot answers.
Read at BostonGlobe.com
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