"Starting February 1, 2026, anyone promoting products, services, or content online must obtain a valid Advertiser Permit, the UAE Media Council confirmed. The rule applies to both paid and unpaid promotions across social media, websites, blogs, and other digital platforms. The regulation, issued under Federal Media Law No. 55 of 2023, is part of the UAE's broader plan to regulate the fast-growing media sector. It aims to improve content quality, attract investment, and support local creators while ensuring transparency and accountability in advertising."
"The permit is mandatory for all advertisers operating in the UAE, including citizens, residents, and visitors. Organisations must also verify that any advertiser they work with holds a valid permit. Content creators visiting the UAE must apply through accredited agencies. Exemptions apply to personal accounts promoting their own products or services, and minors under 18 creating educational, cultural, or awareness content."
From February 1, 2026, individuals and organisations promoting products, services, or content online in the UAE must hold a valid Advertiser Permit issued under Federal Media Law No. 55 of 2023. The requirement covers paid and unpaid promotions across social media, websites, blogs, and other digital platforms. Permit holders must comply with 20 mandatory content standards, display their permit number on social profiles, and place ads only through registered accounts. Exemptions include personal accounts selling their own products and minors under 18 producing educational, cultural, or awareness content. Penalties for violations range from Dh5,000 to Dh1,000,000, with specific fines for unlicensed operation and misleading information.
Read at Mashable ME
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