"NEW YORK-In an unprecedented effort to "pour gas on the fire" and grow the popularity of the league, NHL officials announced Monday that it was launching a new $800 marketing campaign in a major push to attract new fans. "Move over, NFL and NBA, because we are pulling out all the stops to make the NHL the biggest thing in sports, starting with a bold new banner ad we'll be running on Yahoo.com,""
""We're going to be passing out hundreds of promotional stickers and snazzy brochures encouraging folks to check out their local NHL team. And once the computer whiz we hired for $30 an hour finishes getting our Google business profile set up and blasted out to the web, it's just a matter of time before everyone in America 'catches the cold' of professional hockey!""
The NHL launched an $800 marketing campaign aimed at growing the league's popularity and attracting new fans. The effort centers on a Yahoo.com banner ad and highlights elements such as the toots of refs' whistles, the game's many rules, and players' high-tech safety gear. The campaign includes distribution of hundreds of promotional stickers and brochures to encourage local team support. A computer specialist was hired at $30 an hour to set up and promote a Google business profile. Early campaign metrics showed the Yahoo banner ad garnered 14 unique impressions on its first day.
Read at The Onion
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