#age-and-popularity

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#tiktok
fromWWD
13 hours ago
Social media marketing

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

fromBustle
12 hours ago
Growth hacking

TikTok's "Doing Everything I Said I Would" Trend Will Inspire You To Finally Do The Thing

fromPR Daily
3 days ago
Social media marketing

Social media updates and new features to know this week - PR Daily

Social media marketing
fromWWD
13 hours ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Growth hacking
fromBustle
12 hours ago

TikTok's "Doing Everything I Said I Would" Trend Will Inspire You To Finally Do The Thing

The 'doing everything I said I would' trend on TikTok inspires people to take action on their goals and dreams.
Digital life
fromBustle
21 hours ago

The TikTok-ification Of Autism Language

Language from the neurodivergent community is increasingly adopted by a wider audience on TikTok.
Marketing tech
fromwww.marketingdive.com
2 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Social media marketing
fromPR Daily
3 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Podcast
fromThe Atlantic
16 hours ago

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.
Media industry
fromAdExchanger
1 day ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
#generation-z
Film
fromwww.theguardian.com
23 hours ago

Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

Generation Z is leading a cinema revival, with 2026 projected to be the best year for global box office since the pandemic.
Film
fromwww.theguardian.com
23 hours ago

Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

Generation Z is leading a cinema revival, with 2026 projected to be the best year for global box office since the pandemic.
Marketing
fromInc
3 days ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Writing
fromBuzzFeed
6 hours ago

I Was Deeply Ashamed of My Eighth-Grade Photo. Then It Went Viral And Millions Of People Saw It.

A childhood photo went viral, revealing deep insecurities about a lazy eye and the journey to embrace self-acceptance through comedy.
#gen-z
fromFortune
1 day ago
Careers

The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs | Fortune

Marketing
fromMacon Telegraph
1 week ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Careers
fromFortune
1 day ago

The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs | Fortune

The 'Gen Z stare' reflects a cultural shift in workplace communication and expectations among younger employees.
Psychology
fromwww.theguardian.com
2 days ago

The psychic generation: why do a third of gen Z believe they have extrasensory perception?

30% of Gen Z believe they are psychic, attributing their experiences to heightened sensitivity rather than actual extrasensory perception.
Marketing
fromMacon Telegraph
1 week ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromInc
1 month ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Fashion & style
fromWIRED
23 hours ago

The Men Behind Your Favorite AI Gay Thirst Traps

Jae Young Joon is an AI-generated influencer created by Luc Thierry, captivating audiences with a fictional persona.
Marketing tech
fromNew York Post
23 hours ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
NYC startup
fromTechCrunch
12 hours ago

Two college kids raise a $5.1 million pre-seed to build an AI social network in iMessage | TechCrunch

Series, a social networking app, raised $5.1 million in pre-seed funding to connect users through iMessage using AI-driven interactions.
#instagram
Photography
fromTechCrunch
1 day ago

Instagram tests a new 'Instants' app for sharing disappearing photos | TechCrunch

Instagram is testing a new app called Instants for sharing disappearing photos that focus on real-life snapshots and casual connections.
Photography
fromTechCrunch
1 day ago

Instagram tests a new 'Instants' app for sharing disappearing photos | TechCrunch

Instagram is testing a new app called Instants for sharing disappearing photos that focus on real-life snapshots and casual connections.
fromwww.npr.org
2 days ago

How TikTok is driving American expats to Southeast Asia

"Life in America was pretty unfulfilling and pretty stressed out. Like most folks, just in a rat race."
US news
Higher education
fromFortune
1 day ago

The Gen Z stare meets the mysterious perfect homework assignment in the age of ChatGPT. Enter the oral exam | Fortune

Oral exams are being reintroduced in higher education to combat the impact of AI on student learning and critical thinking.
Parenting
fromwww.npr.org
2 days ago

Family influencers make the lifestyle look good. But kids pay the price, new book says

Family influencer content often masks deeper dynamics and motivations behind seemingly innocent announcements.
E-Commerce
fromWWD
3 days ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
Relationships
fromBustle
4 days ago

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.
#social-media
fromSilicon Canals
1 day ago
Digital life

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Social media marketing
fromForbes
2 weeks ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
3 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
UK politics
fromwww.theguardian.com
3 days ago

Social media executives deny platforms are inherently addictive to children

Executives from social media companies denied their platforms are addictive to children during a parliamentary hearing in Westminster.
Digital life
fromSilicon Canals
1 day ago

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.
Social media marketing
fromForbes
2 weeks ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
3 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Humor
fromWIRED
4 days ago

War Memes Are Turning Conflict Into Content

Memes have become a rapid means of expressing dark humor and political satire during conflicts, reflecting societal responses to fear and hardship.
#youtube
Social media marketing
fromokmagazine.com
1 day ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Growth hacking
fromEntrepreneur
19 hours ago

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.
Careers
fromEntrepreneur
2 days ago

Polished Personas Are Out - People Want Authenticity Instead

Great leadership requires clear communication, self-confidence, authenticity, and the ability to connect with diverse audiences.
Marketing tech
fromMarTech
20 hours ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.
Digital life
fromThe Queen Zone
1 day ago

13 times Gen X nailed what the future would look like

Gen X navigates a complex future shaped by technology, blending analog and digital experiences while holding significant economic and political power.
#netflix
Media industry
fromwww.benzinga.com
2 days ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
2 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromwww.benzinga.com
2 days ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
2 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Marketing
fromwww.businessinsider.com
2 days ago

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.
Mental health
fromPsychology Today
6 days ago

Social Media Trends and the Popularity of NeeDoh Toys

Social media trends significantly influence the popularity of NeeDoh toys, which serve as stress relief tools for teens.
fromMashable
1 day ago

X custom timelines: What users are saying

"It's powered by Grok's understanding of every post with the algorithm's personalization - meaning every timeline is made just for you. And it works even better when it's a topic you already engage with."
Social media marketing
Marketing
fromDigiday
2 days ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
Growth hacking
fromEntrepreneur
3 days ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Marketing
fromwww.theguardian.com
3 days ago

An element of exploitation': the world of TikTok child skincare influencers

Children as young as 13 are promoting skincare products, raising concerns about marketing ethics and the necessity of such products for their age group.
Digital life
fromFortune
5 days ago

Gen Z is 'Chinamaxxing'-and it's less a love letter to Beijing than an indictment of America | Fortune

American cultural dominance is being challenged by a rising trend of Gen Z embracing Chinese culture online.
#ai-influencers
Social media marketing
fromVogue
3 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Social media marketing
fromVogue
3 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Marketing tech
fromFast Company
3 days ago

Adobe's new AI experiment can whip up a website custom designed for Gen Z

Adobe's Asset Amplify tool generates tailored marketing materials for specific audience segments, enhancing brand design with AI-driven personalization.
Marketing
fromForbes
3 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing tech
fromwww.marketingdive.com
5 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
#influencer-marketing
Marketing
fromThedrum
4 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
fromThe Drum
1 month ago
Podcast

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing
fromThedrum
4 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
#creator-economy
Social media marketing
fromDigiday
3 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Social media marketing
fromDigiday
3 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Social media marketing
fromInc
4 days ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Media industry
fromNieman Lab
1 month ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Psychology
fromThred Website
1 month ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
#gen-z-social-media-behavior
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
fromThe Business of Fashion
1 month ago

The Social Media Trap

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
Online marketing
fromMarTech
2 months ago

What TikTok gets right about attention and what email overlooks | MarTech

Email marketing remains highly effective and profitable but often uses outdated, linear designs that don't match modern attention behaviors shaped by short-form social media.
Digital life
fromUSA TODAY
1 month ago

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Digital life
fromwww.theguardian.com
1 month ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Social media marketing
fromParle Mag
1 month ago

Understanding TikTok Audience Growth in 2026

TikTok success in 2026 requires niche-focused content, genuine audience engagement, and community building rather than viral metrics or broad lifestyle topics.
Social media marketing
fromParle Mag
2 months ago

Why Short-Form Content Is Changing the Entertainment Industry

Short-form video dominates discovery, launches careers, and reshapes entertainment consumption toward rapid, mobile, easily shared, and constantly refreshed content.
Social media marketing
fromTechCrunch
1 month ago

Instagram tracked growing usage while targeting teens, lawyers argue | TechCrunch

Instagram's daily usage increased from 40 to 46 minutes per day between 2023 and 2026, with executives tracking time-spent milestones as a key metric in a lawsuit alleging social media platforms caused youth mental health issues.
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