"Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces."
"New designer Demna sent out a stark and raunchy line up on a range of archetypes, from femme fatales to powerlifters, in a bid to reassert Gucci's fashion authority. Whether it will reignite sales at Kering's flagship brand remains to be seen."
"Fashion supply chains are thrown into chaos once more after the US Supreme Court struck down most of Trump's tariffs and the White House retaliated with a new 10 percent global levy."
The fashion and luxury sector experiences significant shifts across multiple fronts. Skincare startup Starface secured $105 million in funding with revenue exceeding $100 million, demonstrating strong market demand. Bathhouses emerge as wellness destinations globally but face profitability challenges due to high capital requirements and regulations. Meryll Rogge's Marni debut reconnects with the brand's founding vision while potentially attracting new audiences. US tariff policy changes create supply chain chaos, prompting a new 10 percent global levy. Tech and fashion sectors deepen partnerships, exemplified by Zuckerberg's Prada attendance and Meta's smartglasses collaboration. Demna's polarizing Gucci debut aims to reassert the brand's fashion authority. Instagram's algorithm shifts and new features highlight the vulnerability of social media dependence for fashion brands and creators.
#social-media-vulnerability #supply-chain-disruption #luxury-fashion-debuts #tech-fashion-partnerships #brand-strategy
Read at The Business of Fashion
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