"The volume of synthetic content online is producing a new kind of epistemic exhaustion: a fatigue so deep that many people have simply stopped caring whether what they're seeing is real."
"Every post is a battle for three seconds. Platforms keep multiplying, content is seemingly endless, and attention spans are shorter than ever."
"The war for attention is fought primarily online across a host of algorithmic infinite-scroll platforms, at almost inhuman speeds."
AI influencers, synthetic avatars resembling real people, are increasingly prevalent on social media, promoting brands and supplements. The wellness industry, known for scams, is a key player in this trend. The overwhelming volume of synthetic content leads to epistemic exhaustion, causing many to disregard the authenticity of what they see. Emotional responses to content may become more valuable than the truth behind it, raising questions about the nature of engagement in a saturated digital landscape.
Read at The Atlantic
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