#youtube-launch
#youtube-launch

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

fromInc

Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

fromInc

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.

more#digital-advertising

fromwww.independent.co.uk

6 hours ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.

5 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

#youtube

Digital life

YouTube adds custom timestamp sharing for mobile

Parenting

YouTube adds enhanced parental controls, offers tips to families

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Privacy technologies

YouTube now lets you hide Shorts

fromGSMArena.com

Mobile UX

You can now turn off YouTube Shorts on mobile

fromTech Times

Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube adds custom timestamp sharing for mobile

YouTube is replacing the Clips feature with Share at Timestamp for easier sharing of specific video moments on mobile and desktop.

Parenting

YouTube adds enhanced parental controls, offers tips to families

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Privacy technologies

YouTube now lets you hide Shorts

fromGSMArena.com

Mobile UX

You can now turn off YouTube Shorts on mobile

fromTech Times

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.

Tech industry

from24/7 Wall St.

12 hours ago

Meta vs. Alphabet: One Just Handed Investors a 40% Return - The Other Is Still Stalling

Meta's advertising revenue surged, while Alphabet's growth was driven by its cloud services, leading to divergent stock performances.

Psychology

fromThe Verge

9 hours ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.

Meta previews updates for its Edits app

Meta's Edits app celebrates its first anniversary with new features and plans for AI integration to enhance video editing for creators.

Cryptocurrency

fromApp Developer Magazine

8 hours ago

N3on's calculated chaos: How a top livestreamer built his career

N3on, a top livestreamer, gained fame through viral moments and earns significant income from streaming and brand partnerships.

Business intelligence

22 hours ago

The App Economy Is Thriving

The app economy significantly contributes to the U.S. economy, generating over $1 trillion annually and supporting 2.6 million jobs.

Fundraising

Behind the Coachella glamour: How much influencers actually get paid

Influencers often pay their own way to Coachella, seeking networking opportunities despite varying compensation from brands.

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

Google is now targeting bad ads over bad actors | TechCrunch

Google blocked 8.3 billion ads in 2025, utilizing AI to enhance detection while suspending fewer advertiser accounts than expected.

fromDailywire

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

Google is now targeting bad ads over bad actors | TechCrunch

Google blocked 8.3 billion ads in 2025, utilizing AI to enhance detection while suspending fewer advertiser accounts than expected.

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.

10 hours ago

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.

#social-media

fromForbes

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.

fromForbes

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.

more#social-media

fromCassius Life

12 hours ago

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.

Television

fromABC7 Los Angeles

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.

Google Local Video Ads (Immersive Map View Videos)

Google is testing immersive map view videos within local pack ads.

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

#advertising

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

more#advertising

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.

You can get 50% off YouTube Premium for 1 year right now - but the deal ends soon

Eligible Google One Premium or AI Pro subscribers can save 50% on YouTube Premium Individual until April 29.

Digital life

YouTube Premium's US pricing is going up

fromZDNET

3 weeks ago

YouTube is the only streaming service I pay to skip ads - here's why

YouTube Premium offers ad-free viewing, offline access, and enhanced features for a monthly fee.

fromZDNET

You can get 50% off YouTube Premium for 1 year right now - but the deal ends soon

Eligible Google One Premium or AI Pro subscribers can save 50% on YouTube Premium Individual until April 29.

Digital life

YouTube Premium's US pricing is going up

fromZDNET

3 weeks ago

YouTube is the only streaming service I pay to skip ads - here's why

YouTube Premium offers ad-free viewing, offline access, and enhanced features for a monthly fee.

How Founders Use AI Agents for Marketing in 2026

Jacob Bank scaled his newsletter to 50,000 subscribers using 40 AI agents for $500/month, replacing a traditional marketing team costing $50,000/year.

fromLindsey Gamble

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

fromMarketing Dive

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

fromNo Film School

Film

How to Build a YouTube Channel That Actually Grows in 2026

Growth hacking

fromInman

2 weeks ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

fromNo Film School

Film

How to Build a YouTube Channel That Actually Grows in 2026

more#youtube-strategy

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

Google AdSense Offerwall Generally Available

Offerwall is now generally available on AdSense, providing publishers with new monetization options for engaged users.

fromInman

7 hours ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.

fromBlack Enterprise

New Responsible Influence Certification Program Aims To Build Transparency In The Creator Economy

A new certification program for content creators promotes trust and transparency in influencer marketing.

fromBlavity News & Entertainment

fromPCMAG

6 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.

Marketing tech

TikTok challenger Triller makes a surprising revenue reveal: $0 from its media businesses

Triller reported $0 in media revenue for 2025, despite previous claims of significant user engagement and revenue generation.

Music production

YouTube underlines commitment to musicians amid rising use of AI

YouTube commits to helping musicians maintain control over their music while exploring AI as a complementary tool for engagement rather than replacement.

fromSocial Media Examiner

2 weeks ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

Are YouTube's Latest Tools Ready for Businesses : Social Media Examiner

Having announced that over a million channels used YouTube's AI creation tools daily in December, the platform recently launched Ingredients to Video in Shorts and the YouTube Create app. YouTube Ingredients breaks down what's helping a video perform well-things like format, topics, and creative elements viewers respond to. It's designed to give creators practical guidance on what to keep, tweak, or test next so they can make videos that are more likely to get views and engagement.

Artificial intelligence

fromForbes

3 weeks ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

fromMiami Herald

YouTube Just Hit Major Milestone That Has Hollywood Rattled

YouTube's $40.4 billion in 2025 advertising revenue surpasses combined ad revenue of Disney, NBCUniversal, Paramount, and Warner Bros. Discovery, establishing it as the world's largest media company.

YouTube Expands Text of Variable Subscriber Notifications

YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they don't regularly engage with a channel's content. YouTube originally launched its variable notifications as a test last March, with the aim of reducing overwhelm, which can often lead to people switching off push notifications entirely. And that experiment has obviously gone well, because now, YouTube is expanding it to more subscribers.

Digital life

fromTheStreet

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.

Television

fromLAmag

YouTube's 2026 Strategy: Bets on Creators, AI, and TV

YouTube positions itself as a creator-first studio system and default TV destination, leveraging AI and living-room product features to scale creator-driven entertainment and ad revenue.

The Rundown: What YouTube creators should expect to change in 2026

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The changes show just how much YouTube is willing to flex to keep itself ahead of the game - whether that's competing with big streamers like Netflix and platforms like TikTok, cracking down on AI slop, or expanding upon the way creators can get paid.

Social media marketing

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.