""Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO."
""The addition of CTV expands the ways brand partners can reach Black consumers across multiple platforms and screens, allowing for integrated campaigns that include digital, social, newsletters, events, and now connected TV.""
Blavity Media Group has formed a partnership with OTTera to become an authorized channel sales partner for connected TV advertising. This collaboration allows brand partners to extend their campaigns into connected TV screens in Black households. The partnership introduces CTV placements to BMG's offerings, enabling distribution across over 600 live streaming applications and 2,000 FAST channels. Additionally, it provides access to a new sports content vertical, enhancing the advertising environment for culturally engaged audiences. BMG reaches over 32 million monthly users across its various brands.
Read at Blavity News & Entertainment
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