""How can we help consumers find the trusted creators? And what problem can we address for advertisers?" said Sara Kehaulani Goo, president of The Washington Post's creator network."
""I think it's mutually beneficial. We can get new audiences, but they can get in front of our audience," said Rachel Zeilic, vp of creator and community at Future Creative."
"Caliber is rolling out a video platform called SaySo for news creators to distribute videos outside of existing platforms like TikTok and YouTube."
"Caliber's platform will charge people for access to videos, with creators receiving roughly 90% of the revenue, according to Caliber CEO and co-founder Ramin Beheshti."
Publishers are actively seeking partnerships with creators to provide financial support and expand audience reach. Small- and mid-sized creators often lack the resources for large deals, making publisher collaboration beneficial. Publishers can help creators access brand clients and enhance advertising deals. Additionally, platforms like Caliber's SaySo offer new revenue streams for creators, allowing them to distribute content outside traditional platforms while retaining a significant portion of the revenue. This collaboration is seen as mutually advantageous for both parties involved.
Read at Digiday
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