#audience-expansion

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Engadget
1 month ago
Podcast

You can now listen to Substack podcasts on Spotify

Substack podcasts are now available on Spotify, with a simple setup process.
Listeners can access both free and paid Substack podcasts on Spotify after linking their Substack account. [ more ]
Hubspot
1 month ago
Marketing

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

YouTube continues to be a focus for marketers with high growth potential in 2024.
Inclusion marketing, such as offering content in multiple languages, can drive rapid growth for YouTube channels. [ more ]
PublishersWeekly.com
2 months ago
Books

The Boom in Middle Grade Novels Turned Comics

Graphic adaptations attract new readers and expand the audience for middle-grade books.
Publishers use graphic adaptations to tap into the growing middle-grade graphic novel market. [ more ]
#linkedin
Social Media Today
3 months ago
Marketing

LinkedIn's Removing Its Lookalike Audience Targeting Option as of Next Month

LinkedIn is removing Lookalike Audiences as an ad targeting option.
Advertisers can consider using Predictive Audiences or Audience Expansion as alternative targeting options. [ more ]
Social Media Today
3 months ago
Marketing

LinkedIn's Removing its Lookalike Audience Targeting Option As of Next Month

LinkedIn is removing Lookalike Audiences as an ad targeting option
Advertisers are prompted to explore alternative targeting options like Predictive Audiences and Audience Expansion [ more ]
morelinkedin
www.fastcompany.com
6 months ago
Marketing

What Taylor Swift and Travis Kelce's romance can teach us about marketing

Taylor Swift and Travis Kelce's romance offers insights into marketing and audience expansion.
The NFL can capitalize on Swift's popularity to attract a new demographic of young women to the sport.
Swift's presence has brought a more playful tone to the Kansas City Chiefs' games. [ more ]
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