"As the undisputed home of the music video, YouTube has evolved into a comprehensive visual storytelling ecosystem where artists build deep, lasting connections with their global community. With billions of logged-in viewers watching music videos on our platform each month, it's clear that the music video isn't just surviving, it's thriving as a primary driver of fan loyalty."
"YouTube's commitment to exploring AI as a means for expanded engagement, not replacement. YouTube has been exploring various AI music tools, including its Dream Track experiment, which enables users to use AI to generate audio tracks for their clips, using samples from popular artists."
"YouTube has put more systems in place to limit the distribution of unapproved deepfakes, while it's also established partnerships and enhanced guardrails for likeness detection through Content ID to build complementary music promotion approaches."
YouTube's global head of music Lyor Cohen announced the platform's commitment to supporting artists in maximizing their presence amid rising AI competition. YouTube positions itself as the primary home for music videos, where billions of logged-in viewers monthly build fan loyalty through visual storytelling. The platform pledges enhanced promotion of visual elements accompanying music and exploration of AI tools like Dream Track to expand engagement without replacing artists. YouTube emphasizes protecting musicians' control over their image and music through Content ID systems and enhanced likeness detection guardrails. The platform aims to balance AI innovation with artist protection, learning from past incidents like the Drake and The Weeknd deepfake controversy.
Read at www.socialmediatoday.com
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