"YouTube is now a ranking asset in AI discovery, and you can lose share even if website traffic looks stable. YouTube is highly machine-readable (transcripts, metadata, chapters) and tends to be a low-risk source for AI to summarize and cite."
"In the past month, it's become clear that YouTube is now outpacing Reddit in terms of citations. YouTube has evolved from a pure social channel play into a major focus for AI visibility strategies."
"According to SEO company BrightEdge, YouTube is now a top source for LLMs and is leant on by the likes of Gemini and ChatGPT more frequently than Reddit, showing up in 29.5% of Google AI Overviews."
YouTube has emerged as a primary source for large language models like Gemini and ChatGPT, appearing in 29.5% of Google AI Overviews and surpassing Reddit in citations. Marketers are shifting focus from text-based strategies to video content and transcripts as LLMs increasingly rely on YouTube's machine-readable format including transcripts, metadata, and chapters. YouTube's low-risk profile for AI summarization and citation makes it a ranking asset in AI discovery. Companies are rethinking their organic YouTube presence as a consequence, recognizing that website traffic stability doesn't guarantee AI visibility. YouTube has evolved from a social channel into a major focus for AI visibility strategies, with some enterprise audits showing YouTube cited as a primary source nearly 60% of the time in AI Overviews.
Read at Digiday
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