#video-marketing-strategy

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#convergent-tv #streaming-vs-linear #programmatic-advertising #media-planning #youtube-seo #llm-optimization
Marketing tech
fromAdExchanger
1 week ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
fromDigiday
3 weeks ago

The Rundown: Why YouTube has become key for brand GEO strategies

YouTube is now a ranking asset in AI discovery, and you can lose share even if website traffic looks stable. YouTube is highly machine-readable (transcripts, metadata, chapters) and tends to be a low-risk source for AI to summarize and cite.
Marketing tech
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