"Success on social media is a compounding thing. Even in a crowded market, it is still possible to build a massive business from scratch. The problem is that too many creators make videos that should be articles or text-based posts, period. If so many of you wonder why didn't my video do well, it probably should have been a text post."
Filmmakers can leverage social media, particularly YouTube, to build audiences and fund creative projects without relying on traditional Hollywood gatekeepers. Jon Youshaei, a former YouTube and Instagram insider with eight years of platform experience, demonstrates that massive audience growth is achievable even in crowded markets through strategic approaches. His own channel grew from 10,000 to nearly 600,000 subscribers in three years. Success on social media compounds over time through consistent application of core principles. A fundamental strategy is the "Napkin Test" for visual storytelling, which helps creators determine whether their content idea is genuinely suited for video format or would work better as text-based posts or articles. Many creators fail because they produce videos for concepts that should remain as written content.
Read at No Film School
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