"Mohan's framing is direct, marking creators as "the new stars and studios." Not as a metaphor or as an inspirational line for the stage, but as the actual thesis behind YouTube's product roadmap. The foundation of that argument is scale. YouTube says it has been the No. 1 platform in U.S. streaming watch time for nearly three years. That stat matters because it reframes YouTube from "a social platform people scroll through" to "the biggest living room screen in the country.""
"And YouTube's creator economy is not being described as a cultural phenomenon. It's being treated like an economic sector. Mohan notes that over the past four years YouTube has paid more than $100 billion to creators, artists and media companies. In the U.S. alone, YouTube's ecosystem contributed $55 billion to GDP in 2024 and supported more than 490,000 full-time jobs, according to an Oxford Economics survey cited in the letter."
YouTube is being framed as a full entertainment ecosystem and business engine that serves as the default TV destination, shifting from a social-scroll platform to the largest living-room screen. Creators are positioned as the new stars and studios, and the creator economy is treated as an economic sector rather than a cultural trend. YouTube reports major scale metrics: No. 1 U.S. streaming watch time for nearly three years, over $100 billion paid to creators and related entities in four years, and a $55 billion contribution to U.S. GDP in 2024 supporting roughly 490,000 full-time jobs. Product moves prioritize living-room experiences, customizable multiview and AI tooling to power creator-led content and monetization.
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