#mixed-reviews

[ follow ]
fromThedrum
14 hours ago

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
Productivity
fromFast Company
1 day ago

Performance reviews are performative (and why that matters now more than ever)

AI enhances productivity but lacks the generative capacity and empathy that humans possess.
Silicon Valley food
fromTasting Table
2 days ago

Have Your Favorite Foods Gotten Worse? Some Shoppers Are Suspicious Of Secret Tweaks From Major Brands - Tasting Table

Many classic foods have changed recipes, leading to altered tastes that consumers have noticed and discussed online.
Growth hacking
fromEntrepreneur
5 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Online marketing
fromInc
6 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
UX design
fromMedium
1 week ago

How to turn your competitor's worst reviews into your strongest design argument

Convincing stakeholders requires better evidence, often sourced from competitive research, rather than just better arguments.
Everyday cooking
fromTasting Table
1 week ago

The Most Dependable Microwave Brands, According To Customers - Tasting Table

Toshiba is ranked as the best microwave brand due to its technology, affordability, reliability, and functionality.
Marketing
fromThedrum
5 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromExchangewire
6 days ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
Growth hacking
fromThe Drum
1 week ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#google-play-store
Mobile UX
fromGSMArena.com
2 weeks ago

You can now search through reviews on the Google Play Store

Google Play Store introduces a search bar in the reviews section for easier keyword searches within app reviews.
Mobile UX
fromGSMArena.com
2 weeks ago

You can now search through reviews on the Google Play Store

Google Play Store introduces a search bar in the reviews section for easier keyword searches within app reviews.
UX design
fromMedium
1 week ago

Most products don't need tone of voice - they need a point

Focus on practical content that aids user tasks rather than on tone or personality.
Psychology
fromPsychology Today
2 weeks ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
#marketing-strategy
Marketing
fromDigiday
1 week ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
fromThedrum
3 weeks ago
Marketing

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromDigiday
1 week ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromThedrum
3 weeks ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Online marketing
fromMarTech
2 weeks ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
Growth hacking
fromEntrepreneur
1 week ago

How to Understand Your Website Through Your User's Eyes

User journey maps enhance understanding of user goals, questions, and needed information, improving website navigation and user experience.
Social media marketing
fromInc
3 weeks ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
Marketing tech
fromForbes
2 weeks ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing
fromMarTech
1 week ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
fromwww.bbc.com
3 weeks ago

Just Eat and Autotrader among firms investigated in fake reviews probe

"Fake reviews strike at the heart of consumer trust. With household budgets under pressure, people need to know they're getting genuine information not reviews or star-ratings that have been manipulated to push them towards the wrong choice."
Media industry
Berlin
fromwww.theguardian.com
3 weeks ago

I was paid to write fake Google reviews then my bosses' tried to scam me

Fake reviews on Google Maps are part of a growing online scam industry undermining trust in customer reviews and costing consumers billions.
Online marketing
fromMiami Herald
2 weeks ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Madrid food
fromwww.theguardian.com
1 month ago

Small, plump, gooey marvellous': the best supermarket tortilla, tasted and rated

Supermarket tortillas have improved significantly and can closely replicate fresh-made versions, with reheating in a pan enhancing their quality considerably.
fromInc
3 weeks ago

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.
Marketing
SF food
fromTasting Table
1 month ago

8 Seafood Chains With The Worst Quality Fish, According To Reviews - Tasting Table

Chain restaurants serve low-quality seafood that falls below acceptable standards, with Long John Silver's exemplifying poor fish preparation through excessive battering and unappetizing presentation.
#ai-powered-search
fromDigiday
1 month ago
E-Commerce

Customer reviews become a key battleground as AI revolutionizes product discovery

fromDigiday
1 month ago
E-Commerce

Customer reviews become a key battleground as AI revolutionizes product discovery

fromDigiday
1 month ago
E-Commerce

Customer reviews become a key battleground as AI revolutionizes product discovery

fromDigiday
1 month ago
E-Commerce

Customer reviews become a key battleground as AI revolutionizes product discovery

Marketing tech
fromModern Retail
1 month ago

Customer reviews become a key battleground as AI revolutionizes product discovery

Brands are strategically increasing customer reviews to improve visibility in AI-powered search engines like ChatGPT and Perplexity, which use reviews as key ranking factors.
Television
fromPsychology Today
1 month ago

The Trouble with Review Bombing

Review bombing—coordinated negative ratings of well-made media—reflects cultural fault lines, with shows like Starfleet Academy and Shrinking attacked as 'woke' despite thoughtful storytelling exploring accountability and grief.
from24/7 Wall St.
1 month ago

Bumble's AI Dating Concierge Sparked a Reddit Sentiment Flip From 29 to 76

Bee learns users' values, relationship goals, and communication style through private chats, then surfaces matches with compatibility explanations. Bumble is also experimenting with removing the traditional swipe mechanic entirely in select markets, replacing it with chapter-based profiles designed to fight swipe fatigue among Gen Z users.
Venture
Online marketing
fromSearch Engine Roundtable
1 month ago

Google Search What People Are Saying With Popular & Latest Comments

Google Search's 'What people are saying' box now displays popular and latest comments from Reddit threads, likely through Google's Reddit data licensing agreement.
fromMedium
1 month ago

Why B2B UX features fail

You talked to users. You ran the research. Created prototypes, did user testing and iteration, and shipped a solution you thought might genuinely solve the problem. But then it launches, and six weeks later, nothing's changed. When you go back to find out why, you discover the workaround: a word-of-mouth process, an unofficial channel, a habit so ingrained that nobody thought to mention it.
UX design
#g2-acquisition
Media industry
fromRAIN News
1 month ago

Nielsen modernizes, launching "mSurvey" for digital data collection

Nielsen launches mSurvey, a digital diary system replacing paper diaries for measuring radio listening habits while expanding to podcasts, satellite radio, and digital music streams.
Gadgets
fromwww.wired.com
2 months ago

Don't Fall for the Crappy Laptops Amazon Promotes. Buy One of These Instead

Avoid cheap off-brand laptops and misleadingly marketed budget 'gaming' models; choose reputable manufacturers or better-value Snapdragon-equipped options for longer battery life and reliable performance.
fromwww.housingwire.com
2 months ago

HomeCode Reviews launching as 'Yelp for real estate tech'

I don't ever want to think of this as a popularity contest, Palmquist said. I want it to be a way that agents can experience and be introduced to new technology, whether that's in additional types of writing or other ways that we showcase something. I think that by having interviews as a function of the website, showcasing their tech stack, that gives real estate agents in the industry a roadmap to say, I'm going to follow this, or I'm going to emulate this.'
Real estate
Online marketing
fromThedrum
1 month ago

Financial analysis firm invests in Impression for relevant and quality links

Impression improved AskTraders' SEO performance through layered campaign strategies combining hero campaigns with high-relevance finance links and audience campaigns with broader appeal content.
#bot-detection
Relationships
fromSearch Engine Roundtable
2 months ago

Google Business Profiles Tips To Write Better Review Replies

Replies should be positive, concise, relevant, and professional; respond to negative reviews with privacy, constructive solutions, and flag policy-violating content.
fromTasting Table
2 months ago

The 9 Most Overrated Aldi Products - Tasting Table

Aldi is one of my all-time favorite grocery stores, thanks to its relatively small footprint compared to other grocery stores, its fantastic house-brand products, and its competitive prices. So many of Aldi's reliable pantry staples are worth checking out, whether you're shopping there on a weekly basis for your essentials or you're looking for items to buy during your first trip to Aldi. But that doesn't mean that every single product in its stores is necessarily worth buying.
Food & drink
fromWIRED
2 months ago

I've Been Reviewing Sex Toys for Nearly 2 Decades. These Are What I Recommend

Sex toys were pretty basic back then. Most were phallic in shape-even if they weren't necessarily meant to be used internally-made of mystery materials, and required actual batteries. The first sex toy I reviewed was a bullet vibrator that not only needed batteries, but its remote control was connected to the toy by a cord that was probably no more than 10 inches in length. Stockpiling AA and AAA batteries to keep my vibrators working was just as annoying as it sounds.
Wellness
Marketing tech
fromBusiness Insider
1 month ago

Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data

Google's AI Overviews display 44% more negative sentiment toward brands than ChatGPT, with negative mentions potentially reaching millions of users monthly despite representing small percentages of total mentions.
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Nearly half of UK customers say they've suffered poor customer service: Here's how to change that - London Business News | Londonlovesbusiness.com

Customer service in the UK has a problem. According to recent survey data, almost half of UK customers have experienced poor customer service over the past year. That's not a minor data point, but rather a warning sign. Long wait times, unhelpful responses, and automated loops that dead-end are just the beginning, and they erode customer trust quickly. While many businesses have invested heavily in digital tools and AI to help address these problems, that comes with its own drawbacks.
UK news
Marketing
fromSocial Media Examiner
1 month ago

Improving Customer Experience: How to Increase Revenue and Profitability : Social Media Examiner

Customer retention is a revenue multiplier that exponentially increases lifetime value more effectively than acquisition-focused strategies alone.
Marketing tech
fromTheregister
1 month ago

Bots may be best to handle bad reviews first, study finds

Automated review monitoring systems reduce embarrassing public responses to complaints while increasing actual business improvements based on customer feedback.
Social media marketing
fromThe Drum
2 months ago

The power of social listening and the 'little win' that made my day

Authentic audience listening and third-party social validation show when a social campaign resonates, confirming effective messaging and genuine engagement.
fromwww.npr.org
1 month ago

Every business wants your review. What's with the feedback frenzy?

Customers want to read reviews and businesses need reviews to attract customers. But the constant demand for reviews could be creating a feedback backlash, experts say. What began as an innovative way to benefit consumers is increasingly an obligatory burden for shoppers and sellers alike.
E-Commerce
Business
fromMarTech
2 months ago

10 signs your CX strategy is broken and how to fix it | MarTech

CX stalls because familiar, comfortable questions preserve analysis instead of changing power, priorities, incentives, ownership, and decisions that actually improve customer outcomes.
fromThedrum
1 month ago

A focus on marketing excellence

FOCUS is about what's crucial to the future of the business - leaving behind what's not important. It defines and communicates the absolute fundamentals that every market must put in place, and a clear view of the end-to-end operational model.
Marketing tech
fromForbes
1 month ago

How To Stress-Test Your Brand's AI Visibility Before A Competitor Does

AI systems compress competitive landscapes into shortlists based on verifiable online signals, making brand visibility and digital proof critical for market eligibility.
Business
fromBusiness Matters
2 months ago

Why customer service is integral to business success

Excellent customer service, built on responsiveness, consistency, and empathy, is essential to retain customers and support long-term business success.
Growth hacking
fromEntrepreneur
1 month ago

You Need a Good Reputation to Grow - Here's How to Have One

In the digital age, customers evaluate company reputation in seconds, making it a critical asset that drives growth or causes rapid momentum loss across all industries.
fromeLearning
2 months ago

Not happy with this product, and feel like I got ripped off. - eLearning

I would like to know why Adobe took all the user design interface away. This new version is VERY clunky, doesn't allow for manipulation of the elements, and really brings down my ability to create a quality product. PowerPoint has better functionality than this.
UX design
fromBusiness Matters
1 month ago

How User Interviews Can Be Accelerated with an AI-Powered Insights Platform

AI-powered research platforms address the infrastructure burden surrounding user research—recruitment, scheduling, transcription, and synthesis—rather than the interviews themselves, removing friction that causes teams to abandon research.
Online marketing
fromMarTech
1 month ago

Why organic search is becoming a brand trust channel | MarTech

Organic search has shifted from a discovery channel to a trust-first channel, requiring marketers to prioritize brand control and factual accuracy over visibility metrics and traditional keyword rankings.
UX design
fromblog.logrocket.com
2 months ago

Customer vs. user: Why the difference matters in product decisions - LogRocket Blog

Use AI to accelerate UX writing while relying on human judgment for context, and design authentication and specs that balance security, usability, and real-world constraints.
fromSearch Engine Roundtable
2 months ago

Complaints Of Google Reviews Being Removed Again

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am seeing more complaints about reviews going missing. There are many many threads with complaints about this across the Google forums and in the Local Search Forums - I'll embed them below.
Online marketing
Marketing
fromForbes
2 months ago

5 High-Impact Marketing Audits To Improve Your Brand's Performance

Regular objective marketing audits reveal root-system issues, benchmark performance, and align strategy to accelerate sustainable growth and improve marketing effectiveness.
#google-business-profile
fromwww.retaildive.com
2 months ago

Outcomes are table stakes. How brands deliver them is the advantage.

Performance has always been the foundation of commerce media because it tied spend to measurable behavior. From sponsored search to sponsored products, the category scaled by delivering outcomes that could be directly attributed to transactions. Automation, AI-driven optimization and closed-loop measurement accelerated that model and made outcomes-based buying the norm. Outcomes still matter. But as AI reduces friction and increases competition, outcomes alone no longer create separation.
Marketing tech
#brand-relevancy
Marketing tech
fromwww.fooddive.com
1 month ago

The measurement gap: 4 costly myths hindering experiential and sampling ROI

Experiential marketing is measurable and can drive sales when treated as a performance channel with targeting, closed-loop attribution, and iROAS.
Marketing
fromInc
2 months ago

The Marketing Move My Clients Hate the Most

To grow a business, invest significantly more in marketing than competitors—spend aggressively and consistently to create lasting growth and momentum.
Marketing
fromeLearning Industry
2 months ago

The Ultimate Guide To Brand Strategy: Metrics CMOs Must Track

Brand strategy metrics must measure perception, trust, and long-term demand and link to pipeline quality, deal velocity, and revenue outcomes.
Marketing
fromMarTech
2 months ago

Loyalty didn't disappear. Brands traded it away. | MarTech

Loyalty remains valuable but brands eroded it by prioritizing gimmicks and engagement metrics over measurable, economically meaningful retention.
[ Load more ]