"One of the hardest parts of being a designer isn't knowing what's broken. It's convincing someone who wasn't in the research session, hasn't read the reports, and has a different opinion backed by seniority."
"What changes that isn't better arguments: it's better evidence. We're often taught to generate evidence from our users: recruit users, do testing, and synthesize findings."
"But sometimes, your competitors have already done the research. Their users are telling anyone who will listen exactly what's broken. You just have to know where to look."
"A lot of people roll their eyes at competitive research because it's been taught as a biased comparison exercise."
Designers face challenges in persuading stakeholders who lack firsthand research experience. Effective persuasion relies on solid evidence rather than mere arguments. While user research is ideal, time constraints may limit its feasibility. In such cases, insights from competitors' research can be invaluable. Many dismiss competitive research as biased, but it can provide critical insights into user experiences and issues that need addressing, moving beyond superficial visual comparisons to deeper user feedback.
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