"The holiday flat near the Roman ruins of Pompeii was disgusting, and smelled of a mix of dampness and sewage, according to one reviewer on Google Maps."
"The answer appears to give a small insight into the huge and growing industry of online scams that is undermining trust in the customer reviews that are a vital part of e-commerce."
"The scammers' main target was likely to be me, and all the other people tempted into writing the reviews."
"After responding, nine days of prodding, coaching and motivational messages followed to try to persuade me to sign up for the job."
A reviewer described a holiday flat near Pompeii as disgusting, while the author wrote fake reviews for hotels in exchange for cryptocurrency. Major hotel brands denied involvement in the reviews. The scam industry is growing, undermining trust in customer reviews, which are crucial for e-commerce. The primary target of the scam appears to be individuals lured into writing fake reviews, rather than the hotels themselves. The author received multiple job offers for writing reviews, highlighting the prevalence of such scams.
Read at www.theguardian.com
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