"The fake or incentivised reviews identified were removed. If we continue to find fake or incentivised reviews that attempt to increase your star rating, this may lead to restrictions being applied on your profile."
"Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile."
"As a reminder, last week we covered that Google updated its local review policies and also we saw reviews dropping out of local listings."
Google has begun sending emails to businesses when it detects fake or incentivized reviews on Google Business Profiles. The emails notify businesses that the identified fake or incentivized reviews were removed. The messages warn that continued detection of reviews intended to increase star ratings may lead to restrictions on the affected profiles. A screenshot of one such email circulated on X, attributed to Ben Fisher, showing the removal notice and warning. The rollout follows a recent update to local review policies and reports of reviews dropping out of local listings, suggesting an operational crackdown on inauthentic local reviews.
Read at Search Engine Roundtable
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