"I don't ever want to think of this as a popularity contest, Palmquist said. I want it to be a way that agents can experience and be introduced to new technology, whether that's in additional types of writing or other ways that we showcase something. I think that by having interviews as a function of the website, showcasing their tech stack, that gives real estate agents in the industry a roadmap to say, I'm going to follow this, or I'm going to emulate this.'"
"A signature feature of the site is the Decoded badge awarded only to products personally tested by the HomeCode team. For the site's first Decoded demonstration, Palmquist tried a pepper spray alternative called Repulse Spray to underscore the rigor of the platform's testing process. Getting sprayed in the face with a pepper spray alternative was not fun, but at least I can attest that, yes, it works and it hurt like hell, he said."
"It was important to really prove the point that anything that we put a Decoded badge on is a product of us actually trying it out and going to the furthest extreme possible. This hands-on approach extends to all product categories on the platform, ensuring users can distinguish between marketing claims and actual performance, Palmquist added."
HomeCode Reviews pairs peer reviews with hands-on product demonstrations to give real estate agents clearer insight into technology performance beyond marketing claims. The platform will launch next week and features a Decoded badge awarded only to items personally tested by the HomeCode team. For the inaugural Decoded test, the team tried Repulse Spray, a pepper spray alternative, confirming its painful effectiveness. The site will include interviews and showcases of agents' tech stacks to provide roadmaps for adoption. This hands-on testing applies across product categories to help agents distinguish promotional claims from actual performance.
Read at www.housingwire.com
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