Apple

Apple

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went on to put them in Apple News, Stocks, and, as of this year, Apple Maps. But now it appears to have run out of new places to put ads, because it's going back to the App Store for another round.

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors. "Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says.

The financial campaigner James Daley has launched a 1.5bn class action lawsuit against Apple over its mobile phone wallet, claiming the US tech company blocked competition and charged hidden fees that ultimately harmed 50 million UK consumers. The lawsuit takes aim at Apple Pay, which they say has been the only contactless payment service available for iPhone users in Britain over the past decade.

The quest for edge AI seems central to Apple's future approach, and to support it the company will consider the acquisition of smaller AI firms who can deliver optimized, compressed AI models. The company also intends to work with third-party models to shrink and adapt them to work more fully on Apple's hardware. Doing so is important, as the more intelligence Apple can put at the edge, the more it can reduce demand on hosted cloud-based AI, which will reduce infrastructure costs.

Apple Inc. has expanded the job of hardware chief John Ternus to include design work, solidifying his status as a leading contender to eventually succeed Chief Executive Officer Tim Cook. Cook, who has led Apple since 2011 and turned 65 in November, quietly tapped Ternus to manage the company's design teams at the end of last year, according to people with knowledge of the matter.

[Apple] already dominates the premium end of the market. If they want to increase shipments, they have to go lower,

The iPad Mini is my favorite Apple tablet for its size. It is small enough to pack alongside my laptop and powerful enough to rekindle my love for photo editing. But over the last two generations, I've wished Apple would offer a better screen, as the smudgy LCD panel isn't ideal for reading or color accuracy. That could finally happen as soon as this year.

Apple has begun to set up shop at its emerging tech campus in North San Jose, an expansion that is poised to bring hundreds of workers to the city. The company moved workers into an office building at 2509 Orchard Parkway in late 2025 and has launched preparations to place more employees at a nearby office building at 2325 Orchard Parkway, the company told this news organization.

If you are in the market for a new Apple laptop, it can be confusing to choose the one that suits your needs. After all, the company recently released an all-new 14-inch base MacBook Pro powered by its latest M5 processor. It is more powerful than the $999 (currently $750) but not as formidable as the more expensive M4 Pro and M4 Max-powered machines.

Apple's stock price has depended on a single thing. iPhone sales have continued to be remarkably successful. According to Counterpoint, Apple led the global smartphone market in 2025 with 20% share and 10% annual shipment growth. That was the highest among the top five brands. It topped rival Samsung, which had a market share of 19% and rose only 5% year over year. Counterpoint credits sales of the new iPhone 17 for Apple's success.

The gold rush across the high-end processor market might help Apple's processor manufacturing partner, TSMC, drive harder bargains than in the past. That's because Apple's huge appetite for processors is being met by fast-growing demand for chips for servers. As a result, the cost of the chips used inside Macs, iPads, and iPhones will likely increase, putting even more inflationary pressure on Cupertino's bottom line.

The thing is, Apple's calculator designs are a pretty great way to see the company's design journey. Things went from strictly functional to visually contemporary to goddamn gorgeous (without ever compromising usability of course), and this LEGO set captures that journey perfectly. Put together with just 821 pieces, this fan-made build shows Apple's transition through 4 stages - going all the way from the b/w 1984 calculator to the modern scientific calculator.

Joint Statement: Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year. After careful evaluation, Apple determined that Google's Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users.

"After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models," the companies said.

The Classic LS marks a pivot from colorful transparency to utilitarian elegance. Celebrating Apple's 50th anniversary, this new case reaches back to the Macintosh 128k and Apple Lisa era, when computers came in beige enclosures and harbored revolutionary ambitions. The platinum-gray finish, ridged camera module, and rainbow logo placement all reference those iconic machines. Spigen has managed to honor the design legacy and vision Steve Jobs set in motion while keeping features like MagSafe and Camera Control Button functionality intact.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple and Google reached a deal to have Gemini power Apple Intelligence and Siri. We are also seeing signs of Google search ranking volatility over the past couple of days. Microsoft Advertising allows up to 50 search themes in PMax campaigns. Google Shopping promotions now support subscriptions and abbreviations.