"Apple made a splash last week with its announcement about it a major overhaul of its podcasting platform to support native video, allowing users to seamlessly switch between audio and video within the Apple Podcasts app. Apple explained that "Using HTTP Live Streaming (HLS) technology, the update enables adaptive, high-quality video playback and supports dynamic, server-side advertising for creators." For video podcast advocates, this Apple announcement validated their insistent claims that video podcasting would prevail in the marketplace and eventually eliminate audio podcasting."
"First, to be fair, let's hear Apple's major takeaway. "Today marks a defining milestone in that journey. By bringing a category-leading video experience to Apple Podcasts, we're putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts," said Eddy Cue, Apple's senior vice president of Services."
Apple announced a major overhaul adding native video support to Apple Podcasts using HTTP Live Streaming (HLS) to enable adaptive, high-quality video playback and dynamic, server-side advertising. The update allows audiences to switch seamlessly between audio and video, view video full-screen horizontally, and download videos for offline viewing. Video podcast advocates view the change as validation that video podcasting could prevail and potentially supplant audio podcasting. Concerns persist about tradeoffs for creators because the upgrade is not being extended through the open RSS model and instead leans toward an API-based publishing workflow that requires an Apple Podcasts Connect API key.
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