"Bloomberg's Mark Gurman reports that instead of announcing everything at a single keynote, Apple is planning a "three-day flurry of announcements" - presumably announced online, and culminating in the March 4 "experience" that will consist of be three events in New York, London, and Shanghai, where the press will be offered a chance to get hands-on with the upcoming products."
"Apple will reportedly be announcing at least five new products during that time, including a low-cost MacBook. Other reported possibilities: the iPhone 17e, an iPad Air with an M4 chip, a new entry-level iPad, and an upgraded MacBook Air and new MacBook Pro models. Gurman said all of those products are due this spring, but he sounded less certain about which ones will be announced when."
Apple has invited the tech press to a "special Apple experience" on March 4 that may unfold differently than a standard press event. The company plans a three-day flurry of announcements, likely published online, and culminating in a March 4 experience consisting of three in-person events in New York, London, and Shanghai where press can get hands-on with upcoming products. The event is expected to include at least five new products, including a low-cost MacBook. Other possibilities include an iPhone 17e, an iPad Air with an M4 chip, a new entry-level iPad, and updated MacBook Air and MacBook Pro models. All products are due this spring, though exact announcement timing remains uncertain.
Read at TechCrunch
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