"First, we got iPhones in Hermès orange, and now we might get them in Louboutin red. According to 's Mark Gurman, Apple is already mulling over what the next premium colorway will be for its iPhone Pro models. While we're not expecting iPhone 18 announcements until later this year, Gurman reported that "red is the new flagship color in testing for the next iPhone Pros.""
"Red is definitely a departure from Apple's usual palette of more modest tones, but the company could be trying to continue the momentum of its flashier Cosmic Orange option that has been boosting sales in China. The bold orange option has been informally rebranded as Hermès orange among fans and is becoming somewhat of a status symbol in Chinese markets."
"It's not the first time Apple has offered red iPhones, though. Previously, Apple manufactured iPhones in deep red hues in collaboration with Product Red, with the last available models being the iPhone SE, iPhone 14 and iPhone 14 Plus. On the other hand, Gurman reported that Apple will play it much safer when it comes to the rumored foldable iPhone, sticking with its basic tones."
Apple is testing red as the flagship color for upcoming iPhone Pro models. Purple and brown shades may appear as variations of the red option. The red direction departs from Apple's typically modest palette and aims to build on the sales momentum generated by the brighter Cosmic Orange variant in China. The bright orange has been informally nicknamed Hermès orange and has become a status symbol in Chinese markets. Red's cultural association with luck could further boost Chinese sales. Apple previously offered deep red iPhones through Product Red collaborations, while the rumored foldable iPhone is expected to use basic color tones.
Read at Engadget
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