"Back in 2015, Apple announced Apple Music Connect. The original Apple Music Connect was a social media platform that was a part of the Apple Music ecosystem that was designed to allow artists to connect directly with their fans by posting lyrics, music tracks, photos, videos, and more. However, artists never took to the platform, and it shut down four short years after it debuted."
"The new service is intended to be a "web-based tool that allows you to easily manage the promotional and marketing activities for all of your artists in one, centralized location." The service's tools include promotional templates with artwork, tools to "get your artists on our radar," and a spot for Apple Music to request publicity materials. Tools for creating embedded players, badges, and affiliate links are also available."
Apple Music Connect returned as a web-based tool for labels and distributors within Apple Music for Partners. The new Connect centralizes promotional and marketing activities, offering templates with artwork, social templates for posting on external social platforms, and tools to pitch priority releases and upload press photos. The platform enables creation of embedded players, badges, and affiliate links, and includes mechanisms to submit publicity materials and get artists on Apple Music's radar. Access is limited to industry partners; public signups are not available. The relaunch shifts focus from an artist-facing social network to label-focused marketing utilities.
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