"In a statement, the regulator explained the companies failed to act immediately after being ordered in July 2023 to strip out restrictive terms governing Amazon's conditions as an Apple distributor. At the time, the CNMC fined the technology giants a combined €194 million, after finding that clauses to an agreement struck by the pair in 2018 unfairly restricted the number of Apple resellers permitted on Amazon's Spanish marketplace, limited advertising space for rival brands and prevented Amazon from running campaigns promoting competing products."
"Although ordered to act immediately, the companies only removed the clauses in May 2025. As a result, the watchdog said it has requested Spain's Directorate of Competition to initiate a fresh sanctioning procedure over 'indications of infringement', while noting this does not determine the final outcome."
Spain's National Markets and Competition Commission found that Apple and Amazon violated compliance orders by failing to promptly remove restrictive clauses from their 2018 distribution agreement. Originally fined €194 million in July 2023 for unfairly restricting Apple resellers on Amazon's Spanish marketplace, limiting advertising space for competitors, and preventing Amazon from promoting rival products, the companies were ordered to immediately remove these clauses. However, they only complied in May 2025, nearly two years later. The CNMC has now requested Spain's Directorate of Competition to initiate a fresh sanctioning procedure for this delayed compliance. Apple disputes the ruling and maintains it followed authorities' orders, citing product authenticity protection. Both companies have appealed the original 2023 decision.
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