AI-fuelled election campaigns are here - where are the rules?
AI technologies are increasingly being used in political campaigns to create 'softfakes' that make candidates appear more appealing.
The ethical concerns surrounding the use of AI in elections go beyond just misinformation, raising questions about the authenticity and manipulation of political images and videos. [ more ]
AI-generated blues misses a human touch - and a metronome
AI tools like Suno can generate music that resembles human compositions but may lack the emotional depth and nuances of skilled musicians.
Understanding the history and intricacies of music genres can help differentiate between authentic human expressions and AI-generated content. [ more ]
Sasha Elage doesn't edit his technicolour portraits of horses, he "paints with light"
Horses are often typecast as regal and sturdy, but photographer Sasha Elage portrays them in a new light, making them appear punk, ethereal, and cool. [ more ]
Media Buying Briefing: How influencer agencies are adapting to TikTok's SEO incentives
Influencers on TikTok are focusing on search content strategies due to a new monetization program, but need to balance brand safety and authenticity.
TikTok's rise as a search engine presents opportunities for agencies to tap into Gen Z's search habits and create authentic content for effective engagement. [ more ]
Actress Sophia Bush can't stop smiling after coming out as queer in a powerful essay
Actress Sophia Bush came out as queer at 41 after rumors with Ashlyn Harris. Explaining her pain, love for Harris, and navigating divorces, she emphasized the authenticity of their relationship. [ more ]
Should ads follow trends and tropes, or is it simply lazy creative?
Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.
Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity. [ more ]
Influencers have changed the fashion industry by being used as a promotional tool by brands, leading to a loss of authenticity and personal style. [ more ]
Cultivate a Community Online in 3 Simple Steps (2024) - Shopify
Building a community online can be accomplished by addressing a shared problem, being vulnerable, and creating a slogan that embodies your brand. [ more ]
Influencers sway consumers but authenticity loses some clout, study says
Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Photographers need to define their social media goals, focus on select platforms, avoid distractions, prioritize quality content, and embrace authenticity to stand out. [ more ]
"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News
Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy. [ more ]