Gamers are discerning people not easily fooled by inauthentic marketing ploys and stunts.
Being entertaining in marketing has never been tougher to cut through with the abundance of channels and content competing for attention.
Our response was a nationwide mixed reality treasure hunt, activating across the UK in fifteen cities through unsurpassed, cross-agency collaboration.
#marketing-to-gamers #authenticity #engaging-campaigns #competing-channels #entertainment-in-marketing
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