In 2010, I co-founded the first talent management agency to represent social media personalities-and it was a long slog to convince brands of their power. By 2017, my influencer clients earned massive incomes, starred in television commercials, manufactured their own products.
Not every influencer and brand interaction should come with a price tag. There was and still is a world where things need to be fully organic, without a dollar sign or contract attached.
Influencers, like artists, deserve fair compensation for their craft-their ability to sway public opinion and shape trends is real. However, balancing paid partnerships with genuine recommendations is essential for maintaining authenticity.
As the co-owner of a startup brand, considering the ratio of sponsored vs. unsponsored posts is crucial. Genuine recommendation can be overshadowed when every interaction with influencers comes with a price tag.
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