Marketing

Marketing

Executives often struggle with core messages, finding it difficult to answer fundamental questions about their brand, customer base, and unique value.

SNIPES USA is redefining back-to-school campaigns with its new release, 'Style is in Session,' featuring Druski in comedic roles that resonate with audiences.

The simplicity of the 'Nothing beats a Jet2 Holiday' messaging, combined with Glynne's catchy pop beat, has made it ripe for a Gen Z remix.

Always include an offer, since 92% of U.S. consumers actively search for them.

The balance of marketing decision makers reporting increased budgets has risen from -4.8% to +5.5%, marking the strongest positive shift in a year.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

Causal AI enables us to quantify the time-lagged, material impact of GTM investments on future business outcomes, signaling a shift in how GTM is accounted for.

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.

Brand strategy fundamentally defines who a brand is, what it stands for, and the reasons consumers should prefer it over competitors. It ensures the work is effective and aligned with clients' objectives, transforming creative ideas into actionable results that yield profit.

"We do have measures that give us some sense of how effective it is. I haven't been able to say, 'Oh, I've saved X amount of money because [of AI].'"

"Consumers know that this is more than just regular competition. Researchers found that a brand message referencing a rival increases consumer engagement and can even impact purchase intent."

The brand just announced a new contest that's easy to enter and comes with a pretty amazing prize: $5,000 and a $1,000 flight voucher.

Many freelance designers view their portfolio as their sole marketing tool, but LinkedIn offers a powerful avenue for growth and client acquisition.

Reddit has quietly become one of the most powerful drivers of brand visibility, with customers increasingly searching for unfiltered feedback on the platform.

The business landscape in 2025 is crowded, with buyers having endless choices and less patience for traditional lead generation methods.

In the 'mindset era', marketers must learn to decipher the consumer mindset in real time, moving away from outdated identity-based ads that don't resonate.

When faced with a layoff, I realized the importance of rebuilding my personal brand on LinkedIn by optimizing my profile and sharing authentic content to grow connections.

Before smartphones and digital ads dominated attention, billboards were artistic beacons on highways and streets, promoting everything from cars to roadside diners, and telling stories through captivating visuals.

LinkedIn reported that video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats.

"We're living in an age where almost anything is possible with AI, but instead of clarity, we've created confusion... hoping it all magically works."

Sales techniques should be tailored to meet the needs of the customer, focusing on building relationships and fostering trust. This approach leads to sustainable growth.

Value-based pricing has become something of a holy grail in the world of service businesses. Instead of charging by the hour, you price services based on their value.

Novo Nordisk (NYSE:NVO) is one of the two biggest weight loss drugmakers, but NVO stock is down 51% in the past year due to underperforming trials.

Buying Twitch followers can have varying impacts on growth based on whether the followers are real or fake. Real followers can enhance visibility, whereas fake followers harm engagement.

Gemma Midwinter from HOB Salons' Epping branch took the top spot in the Manager of the Year category, sponsored by Goldwell, at the British Hairdressing Business Awards. The judges were impressed by her passion for high standards and team development, recognising her as a standout salon manager.

Brands that succeed in the attention economy have PR strategies that create visibility. They prioritize media coverage, awards, and social proof to position themselves as key players.

Search engine optimization (SEO) is evolving with the rise of Google’s Search Generative Experience and AI-powered tools, making traditional SEO tactics less effective.

Tom Skinner believes creative professionals in today’s world must embrace both the rapid evolution of digital platforms and the need for authentic connections with audiences.

Great creative work comes from lived experience. You don't learn how to move an audience by tweaking prompts. You learn it by doing the hard work.