Marketing

Marketing

In almost every aspect of lifecycle economics, structural performance, and regulation compliance, aluminium doors are a better option than most of the ageing alternatives. At Aluprof, Europe's leading aluminium systems company for commercial-grade windows, doors and façades, product design and development has been guided to perfectly align with the B2B market's new generation of requirements, delivering material-performance for projects backed up with genuine and recognised European and global compliance.

And ever since money was created as a means to exchange for goods and services, advertising has crept in and bombarded us with phrases, buzzwords, and terms in order to coax us into buying their products over their competitors' offerings. Some words are more effective than others, but there are some terms marketers use that have been proven effective in increasing their sales that don't mean what you may think that they do.

2025 has painted a daunting picture for the luxury watch industry. Swiss export growth is flat (-0.1% in H1 2025), raw material prices are soaring to record levels, and Swiss import tariffs from the US are threatening anticipated growth. At the same time, 36% of luxury watch consumers are concerned about the cost of living and inflation, meaning a high-spending audience may well be deterred by rising prices, while aspirational customers could be shut out of the market entirely.

Small Business Saturday (November 29, 2025) has become more than a single shopping day - it's a chance for retailers and restaurateurs to connect with customers who value supporting their community. These days, consumers mix digital browsing with in-person experiences, from scrolling on social media to stopping by familiar neighborhood favorites. That gives small business owners more ways to stand out, share their story and build excitement and loyalty before, during and after the big day.

"Authenticity is defined within the context of the brand-consumer relationship," Hoppner says. In other words, it's in the eye of the beholder-or in this case, the consumer. Inauthenticity occurs when a brand behaves in a way that appears to go against its perceived core values, or the consumer's baseline expectations for that particular brand. "This kind of inauthenticity causes problems for brand managers because for each person it's a little bit different, and that makes it really hard to navigate," Hoppner says.

That uniform wasn't just a coincidence; it was a deliberate part of the experience. It likely projected competence, professionalism, and trust before the employee ever said a word. In today's competitive market, a company's image is one of its most valuable assets. We spend thousands on branding, websites, and marketing, but often overlook one of the most powerful and consistent brand touchpoints: our own team.

When brands believe technology will mitigate their need to intimately understand their audience, they will undoubtedly lose in the battle for attention. As search becomes more complex with a true understanding of voice and context being needed, surfacing content will not be the biggest challenge. The biggest challenge will be about creating an experience and narrative that people truly want to engage with.

If you want a sociological anecdote of how weird wins, look no further than online dating. Dating apps have shown us that people don't actually want the most "normal" partner. They want quirks that stand out. Hinge data shows that profiles mentioning a niche interest-like a specific video game or obscure hobby-are more likely to get matches than generic "I like to travel" statements.

Search behavior is evolving faster than ever. With AI-generated answers, voice assistants, and conversational interfaces becoming the new front doors to financial information, Search Engine Optimization (SEO) is giving way to Answer Engine Optimization (AEO)-where visibility depends on how well your content can be understood, trusted, and surfaced by intelligent systems. At the same time, the rise of zero-click search is changing how marketers measure success.

But for all that potential, solar is a high-friction sale. It's a major, complex, and expensive home upgrade. Your potential customer is not just curious; they are also deeply skeptical and terrified of making a multi-thousand-dollar mistake. They're asking: "Is this a scam? Is it too good to be true? What if it damages my roof?" In this environment, a generic, high-pressure 'Buy Now!' ad campaign will fail.

With Black Friday fast approaching (28 November 2025), competition for online attention will reach its annual peak. Google search data from 2024 shows how dramatically consumer interest accelerates - searches for "Black Friday deals" jumped from 3,600 in September to 33,100 in October, and then soared to 823,000 in November. A record year for online spending Global spending during the Black Friday weekend surpassed $74 billion in 2024, with the UK accounting for more than £9 billion in sales.

These catalogs are smaller. They're intended to be much more targeted,

Snapchat has shared some new research into the latest grocery shopping trends, and how shoppers' habits are evolving within the food and non-alcoholic beverage space, which could be worth noting in your marketing approach. Based on a survey of over 6k people, Snapchat, in partnership with WPP Media and Ipsos, has identified several key trends that food and beverage brands need to understand in order to maximize their opportunities.

It's Thursday afternoon in 2025. You're setting up a booth at a Realtor appreciation event, maybe your third one this year. You paid $2,500 for the table. Dozens of agents drift by. Three stop. One takes a koozie without even looking up. By six o'clock you're loading candy and koozies back into your car and calling it brand awareness. You'll do it again next quarter.

A staple of the early-aughts, True Religion has benefitted from larger cultural nostalgia around Y2K. But now, the brand isn't just resonating with its core demo of millennials - it's starting to make inroads with Gen Z, too. While those ages 25-45 have been a key demographic for True Religion, about six months ago, the brand noticed that people ages 18-25 were shopping it more, Kristen D'Arcy, the brand's chief marketing officer and head of digital growth, told Modern Retail.

Microsoft confirmed it will shut down Skype this May, slipping the news into an update with all the fanfare of a software patch. A flat note: "Starting in May, Skype will no longer be available. Continue your calls and chats in Teams." No grand farewell. No tribute to one of the most culturally significant tech brands of the internet era. And that silence is telling.

We live in a world moving at the speed of AI, where everything is changing all at once. As we streamline every aspect of life to be faster and more efficient, it only makes sense to modernize how we network. Before you overhaul your networking style, it's important to remember the fundamentals, then build on them with new skills. Networking is everywhere, all the time

As customers' journeys grow more complex and non-linear, I've found that it's no longer enough to simply appear on multiple platforms: The platforms must be interconnected. A true omnichannel strategy allows business leaders to present customers with a unified and consistent experience across multiple channels and touchpoints. HockeyStack's recent B2B research indicates that the number of impressions and touchpoints required to close a deal increased by 9.5% and 19.8%, respectively, from 2023 to 2024.

On the media side, it's a gift: optimization at scale, smarter targeting, real-time reporting. It's the stuff that used to eat entire departments for breakfast, now handled in seconds. But when we let it run the creative floor, that's where things get messy,

The phrase 'Google it' may not hold the same weight in the age of AI-powered search engines. Increasingly, shoppers are turning to AI platforms like Google AI Overviews, Gemini and OpenAI's ChatGPT to discover, research and even purchase products. The shift is reshaping brand visibility. 'There's been a marked shift in awareness: brands are realizing that years of hard-earned search equity are being reshaped overnight as AI moves from search engines to answer engines,'

It's not just their creativity or hustle, it's their ability to embrace innovative tools that give them a competitive edge. Enter ChatGPT, the AI powerhouse that's quietly transforming the way elite marketers work. Imagine crafting hyper-targeted campaigns in minutes, uncovering hidden customer insights, or predicting market trends with uncanny accuracy. These aren't futuristic dreams, they're the everyday reality for marketers who know how to harness the full potential of AI.

You'll spearhead our company-wide shift to AI-first creative, building and operationalizing a pipeline that transforms how we conceive, produce, test, and analyze content across Performance Marketing, CRM, and Brand. This is about elevating team capabilities, driving innovation at scale, and setting a new benchmark for what creative can achieve. This role requires both strategic thinking and hands-on execution. You'll be shaping the future of creative work at Blinkist, delivering real impact while pushing the boundaries of what's possible.

Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That's why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It's a strategic business imperative-the only reliable engine for changing minds and shifting behaviors.

Gamification is one of those shiny objects that periodically captures companies' attention - a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation - boosting engagement and participation over time. In marketing, that can translate into higher revenue, stronger loyalty and longer customer lifetime value.

We expect that fewer consumers will be landing on the web pages where most of that display inventory has historically existed, and so there will just be fewer monetizable audiences there to begin with,