Marketing

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fromEntrepreneur
17 hours ago

How Businesses Can Adapt SEO for AI and Social Media Search | Entrepreneur

Search engine optimization (SEO) is evolving with the rise of Google’s Search Generative Experience and AI-powered tools, making traditional SEO tactics less effective.
Marketing
#wpp
#marketing-strategy
Marketing
fromstupiddope.com
6 days ago

Saying No Budget for Marketing Is Costing You More Than You Think | stupidDOPE | Est. 2008

Marketing is a crucial investment; not allocating a budget reveals a fear-based strategy.
Marketing
fromMarTech
2 days ago

Why causal AI works when other forecasting models fail | MarTech

Causal AI transforms forecasting from linear predictions to dynamic, real-time adjustments.
fromMarTech
21 hours ago

Dashboards don't win games, coaching does | MarTech

"As each girl stepped up to bat, I worked with her one-on-one. 'Scoot toward the plate.' 'Elbow up.' 'You've got this.' And they delivered - hit after hit."
Marketing
#b2b-marketing
fromHubspot
in 2 months

HubSpot's Marketing Hub pricing guide - AI-powered software for marketers

HubSpot's Marketing Hub is a comprehensive platform aiding businesses in lead generation, campaign automation, and performance measurement, leveraging advanced AI technology.
Marketing
#authenticity
#thought-leadership
fromEntrepreneur
1 day ago
Marketing

How to Build Thought Leadership That Fuels Growth, Earns Trust and Positions You as an Industry Leader | Entrepreneur

fromEntrepreneur
1 day ago
Marketing

How to Build Thought Leadership That Fuels Growth, Earns Trust and Positions You as an Industry Leader | Entrepreneur

fromVariety
21 hours ago

Richard Pacheco Named to Head Global Partnerships at Nielsen

"As part of his duties, Pacheco will work to maintain and build new alliances with various ad-tech firms, and to monitor their role in helping Nielsen drive new innovations and better business outcomes for marketers."
Marketing
#social-media-marketing
fromInsideHook
22 hours ago

Space Advertising Is Now Possible. Can Anyone Stop It?

"Wherever there is commerce, advertising will be there. It's an inevitable step. People get upset about advertising because it's designed to interrupt - that's how it gets our attention."
Marketing
#marketing-technology
fromMarTech
1 week ago
Marketing

An outcome-driven framework for core martech selection | MarTech

Feature comparisons in marketing tech lead to missed business goals; aligning tools with outcomes ensures practical value and transformation.
fromMarTech
1 day ago
Marketing

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.
fromThe Drum
1 day ago

Out of sight but not out of reach: how to crack identity in the signal-loss era

At the end of the day, we need to reach the full audience no matter where they are, said Shukmei Wong, senior vice-president of omnichannel media at Involved Media. That meant bringing together Intent IQ and TransUnion in a three-way collaboration to unlock scale in cookieless zones - and the results speak volumes.
Marketing
#ai
fromTechCrunch
1 day ago

Insight Partners' Nikki Parker shares how pr powers your scaling at TC All Stage | TechCrunch

PR and marketing are essential tools for startups to attract investors, customers, and talent. Effective strategies include crafting compelling narratives, positioning for growth, and building strong brands.
Marketing
#work-life-balance
#advertising
#performance-marketing
fromAdExchanger
1 day ago
Marketing

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

fromAdExchanger
1 day ago
Marketing

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

fromSearch Engine Roundtable
1 day ago

Google Ads Click Volume Declining

The rise of rich search results and answers, like Google's generative AI results, can satisfy users' queries without additional clicks.
Marketing
fromMarTech
2 days ago

Why marketers are leaving and what it takes to stay | MarTech

The marketing profession is experiencing significant disillusionment and burnout due to broken systems and misaligned metrics.
Marketing
fromHubspot
in 3 weeks

239% growth from... print mail?! Why you shouldn't sleep on direct mail.

“People have so much digital advertising fatigue,” says Joy Gendusa. “Just the popups and the zillion emails. I don't know about you, but I bulk-delete emails in the morning. I just go, 'Brrrrrrrr,'” she gestures with a finger going down the list.
Marketing
fromHubspot
in 3 weeks

How to go from marketer to CMO - 5 tactics that actually catapulted my career progression

One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan. Early on, it's tempting to drive straight to strategy: Which campaigns should we run? Which channels should we optimize? But over time, I started to notice a pattern.
Marketing
fromeLearning Industry
2 days ago

Brand Monitoring Made Easy: 5 Ways To Track Brand Mentions And Safeguard Your Reputation

Brand monitoring involves tracking brand mentions across various online channels to understand audience perceptions, manage reputation, and address potential negative feedback promptly.
Marketing
fromFast Company
3 days ago

This is how B2B companies can leverage brand trips to build connections

Brand trips have become a staple marketing strategy for consumer-facing brands, and B2B firms are starting to adopt similar approaches.
Marketing
fromThe Drum
2 days ago

No, a TikTok probably won't grow your luxury brand in the long term

A heritage brand reviews its data. Its core customer is over 50. There's talk of future-proofing. And then a panicked someone says: 'We need the next generation.'
Marketing
#branding
fromCreative Bloq
4 days ago
Marketing

"You can't just be like, 'we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact

fromCreative Bloq
4 days ago
Marketing

"You can't just be like, 'we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact

#ai-in-sales
fromInc
6 days ago
Marketing

The 1 Strategy That Will Make Your Sales Calls More Successful

fromInc
6 days ago
Marketing

The 1 Strategy That Will Make Your Sales Calls More Successful

fromForbes
3 days ago

5 ChatGPT Prompts To Completely Replace Your Marketing Team In 30 Days

Marketing success relies on analyzing existing data to identify patterns and inform strategic decisions, minimizing waste and maximizing results.
Marketing
fromHubspot
4 days ago

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics, transforming weeks of team effort into an efficient, streamlined process.
Marketing
#social-media
fromThe Drum
6 days ago
Marketing

Learn from BodyForm's award-winning and game-changing Vaginas Uncensored campaign

fromThe Drum
6 days ago
Marketing

Learn from BodyForm's award-winning and game-changing Vaginas Uncensored campaign

fromExchangewire
4 days ago

Adelaide Releases Independent Review by MediaSense Validating AU's Effectiveness & Predictive Power - ExchangeWire.com

The AU methodology is outcome-driven and follows data science best practices. MediaSense's analysis confirmed that AU scores serve as strong proxies for a placement's likelihood to drive brand outcomes.
Marketing
fromAdExchanger
4 days ago

This Company Says It's Found A Way To Balance Automation With Human Control | AdExchanger

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Marketing
fromwww.forbes.com
1 week ago

5 ChatGPT Prompts To Find Your Next Million-Dollar Idea

"Based on what you know about my business and industry from our conversations, identify 5 emerging trends that could create million-dollar opportunities in the next 3 years. For each trend, explain why it matters, what gap it fills, and how I could position myself to capitalize on it early."
Marketing
fromHackernoon
1 year ago

Experience is NOT the Best Teacher: How to Outthink, Outcreate, and Outprofit Everyone | HackerNoon

In the 1930s, a group of New York doctors examined 389 children, revealing that differing opinions among doctors led to inconsistent surgical recommendations, highlighting a reliance on authority rather than precision.
Marketing
#efficiency
fromSearch Engine Roundtable
3 days ago

Google Business Profiles Reverification After Suspensions Increases

Hrrm I am seeing more and more profiles going from a suspended state to needing verification after being reinstated... not locksmiths btw.
Marketing
#email-marketing
#linkedin
fromMarTech
1 week ago

Marketing results don't add. They multiply and synergize. | MarTech

Marketing effects can be classified as additive, multiplicative, and synergistic, impacting overall campaign effectiveness.
Marketing
fromDigiday
1 week ago

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.
Marketing
fromDigiday
1 week ago

What AI startup Cluely gets - and ad tech forgets - about attention

Generating massive attention doesn't necessarily lead to revenue but once it does it can have a compounding effect - unless the product itself sucks, said Joe Zappa, CEO and founder of marketing and communications firm Sharp Pen Media.
Marketing
fromEntrepreneur
1 week ago

Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool | Entrepreneur

In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language - they want to feel connected to the people behind the brand.
Marketing
fromBored Panda
1 week ago

This Online Community Roasts MLMs And Pyramid Schemes One Screenshot At A Time (28 New Posts)

Multi-Level Marketing (MLM) involves distributors selling goods while recruiting new members, earning a percentage from their sales, creating a network of salespeople.
Marketing
fromSearch Engine Roundtable
1 week ago

Microsoft Advertising Target CPA and Target ROAS Going Away In August

Target CPA and Target ROAS will be merged with Max Conversions and Max Conversion Value in Microsoft Advertising starting August 4, 2025.
Marketing
fromSocial Media Today
1 week ago

TikTok Provides an Overview of its New Brand Consideration Ads [Infographic]

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.
Marketing
fromHackernoon
2 years ago

The Dirty Secrets of Developer Advertising: Why Traditional Channels Fail-and What to Do Instead | HackerNoon

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.
Marketing
fromDigiday
1 week ago

In CTV, retail media and emerging channels, third-party data is more important than ever

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.
Marketing
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