Marketing

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fromBenzinga
6 hours ago

Gary Black Says Tesla Has 'Best Product,' Reiterates Importance Of Marketing For Elon Musk-Led EV Giant - Tesla (NASDAQ:TSLA)

Sharing his thoughts on the social media platform X on Saturday, the investor outlined Tesla's need for better marketing. "TSLA has the best product, but the product won't just sell itself," Black said in the post. He also highlighted that "influencers" sharing videos of Teslas on social media wasn't an example of "great marketing since it reaches audiences who already own Teslas."
Marketing
Marketing
fromDigiday
4 hours ago

Retail media boom forces grocers like Kroger, Albertsons to reorganize

Major U.S. grocers are integrating advertising, loyalty, marketing, and merchandising into unified divisions to build and scale retail media businesses.
fromMedium
4 days ago

Nostalgia as product strategy

If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.
Marketing
#advertising
fromMashable
5 days ago
Marketing

LeBron James' 'Second Decision' is another example of pervasive celebrity ad culture

fromMashable
5 days ago
Marketing

LeBron James' 'Second Decision' is another example of pervasive celebrity ad culture

#digital-marketing
fromAcast
3 days ago
Marketing

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

fromAcast
3 days ago
Marketing

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

fromFuturism
17 hours ago

OpenAI's Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds

Debuted during NFL Primetime, the ads are slated to run in the US and UK on traditional media - TV, streaming platforms, paid social, outdoor and influencer partnerships through the end of 2025. But underscoring the AI industry's formidable struggles with public perception, Adweek reports that themarketingresearch company System1 tested both theabove ads witha panel of US consumers - and the results were absolutelydismal.
Marketing
Marketing
fromTasting Table
13 hours ago

The Old-School Nestle Chocolate Bar That Was Originally Marketed Towards Men - Tasting Table

Nestlé positioned the Lion bar with male-targeted, lion-themed advertising and rebranded it in 2004 with lighter, milkier chocolate and reduced crispiness.
fromInsideHook
1 day ago

Did a Hotel's Request for Survey Responses Cross a Line?

Have we, as a society, reached peak customer satisfaction survey? It's not unexpected to be asked to submit feedback, either on an internal system or on a public-facing website like Tripadvisor, for everything from a hotel stay to a technology helpline. It isn't hard to understand why companies ask for this, or even why they would incentivize filling them out. But there's also a big question: at what point do efforts to get feedback go too far?
Marketing
Marketing
fromUSA Today
2 days ago

Next Gen Financial Services Marketing: It's All About Content and Credibility

Digital advertising captures the majority of ad spending, forcing financial services and legacy media to adapt to Gen Z demands for transparency and mobile experiences.
#branding
fromSoapcentral
2 days ago
Marketing

"A once-in-a-lifetime, unique experience" - On Brand with Jimmy Fallon contestant Rajesh Srivastava shares his experience of the show

fromVariety
3 days ago
Marketing

Variety's Future of Brand Summit Highlights Brand Innovation, AI Advancements, Creating Cultural Impact and More

fromSoapcentral
2 days ago
Marketing

"A once-in-a-lifetime, unique experience" - On Brand with Jimmy Fallon contestant Rajesh Srivastava shares his experience of the show

fromVariety
3 days ago
Marketing

Variety's Future of Brand Summit Highlights Brand Innovation, AI Advancements, Creating Cultural Impact and More

Marketing
fromblackpressusa.com
1 day ago

Nexen Tire Marketing Strategy 20242026: Sports Sponsorships, SEMA, and Digital Growth

Nexen Tire is building global brand awareness through sports partnerships, motorsports, digital expansion, major event activations, and enhanced dealer support.
#gen-z
Marketing
fromGeekSided
2 days ago

Rajesh Srivastava shares his takeaways from On Brand with Jimmy Fallon [Exclusive]

Rajesh Srivastava showed strong marketing theory but lacked practical pitching and execution skills on On Brand with Jimmy Fallon, leading to his elimination.
fromCreative Bloq
1 day ago

What brands can learn from this year's Britpop summer

The 'madferits' showed exactly how powerful nostalgia can be. It takes us back to (perceived) happier, simpler times, igniting sentimentality, joy and yearning. There is an instant comfort in fond memories and rose-tinted perspectives, and brands attaching themselves to this emotional response can thrive from this association. An emotional connection to a brand holds significant power, it has the potential to turn a one-time customer into a lifelong fan.
Marketing
Marketing
fromThe Drum
2 days ago

Did Mark Ritson finally manage to codify distinctive marketing? No, but it is a start

Marketing professionals lack consensus on naming the building blocks of brand distinctiveness, reflecting differing priorities between clarity, precision, and practicality.
fromEMARKETER
2 days ago
Marketing

Nearly half of US marketers plan to invest in MMM over the next year

46.9% of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year.
#out-of-home-advertising
fromThe Drum
2 days ago
Marketing

Real life is the new primetime

Out-of-home advertising leverages real-world social connection and humor to reach digitally fatigued audiences and create memorable brand engagement.
fromWWD
5 days ago
Marketing

Intimissimi Debuts 'Feel the Billboard' Out-of-home Marketing Campaign in New York, Brooklyn and L.A.

Intimissimi launched interactive street-level billboards that let passersby touch enlarged Ultralight With Cashmere fabric swatches to showcase material quality.
fromWWD
5 days ago
Marketing

Intimissimi Debuts 'Feel the Billboard' Out-of-home Marketing Campaign in New York, Brooklyn and L.A.

Marketing
fromInc
2 days ago

Trust Is the New KPI: The Strategy Helping Brands Win Over Customers Today

Integrate PR, affiliate, and paid channels with transparent, consistent storytelling to build consumer trust across fragmented discovery paths.
Marketing
fromForbes
2 days ago

10 Ways Top Coaches Generate Leads And Win Clients In 2025

Successful coaches attract and convert ideal clients by deeply understanding target avatars, sharing authentic client stories, and repositioning offers to deliver consistent quality leads.
fromForbes
2 days ago

Why Your Pitches Get Ignored-And How To Earn Journalists' Attention

Because they land in an inbox already flooded with hundreds of other requests and are immediately deleted. This is usually because they are written as announcements, not as compelling stories. They scream "look at us" instead of offering genuine value to the journalist and their readers. The brutal reality is that you only have seconds to prove you're different, and you can do that by being strategic.
Marketing
#content-marketing
Marketing
fromMail Online
2 days ago

Revealed: The cringeworthy phrases you should NEVER use in work emails

Common corporate email phrases like 'reaching out' and 'follow up' are frequently used and often dilute message clarity; clearer alternatives improve impact.
#cannabis-marketing
#personal-branding
Marketing
fromThe Drum
2 days ago

10 Questions on Advertising... with Mark Himmelsbach, founder, Episode Four

Mark Himmelsbach reimagines agency culture by launching Episode Four, building AI and apparel businesses, embracing social innovation, and promoting human-centered, unconventional practices like no timesheets.
fromInsideHook
2 days ago

Hilton's Next Brand Takes a Flexible Approach

"With Outset Collection, we are offering owners the flexibility they want without compromising on quality,"
Marketing
Marketing
fromTasting Table
2 days ago

This Texas Burger Chain's Logo Hasn't Changed Since 1972 - Tasting Table

Whataburger's orange-and-white 'W' logo, created in 1972, was designed for visibility and matches A-frame architecture and Harmon Dobson's pilot-inspired stripes.
#marketing-leadership
fromCMSWire.com
3 days ago
Marketing

Could ChatGPT's Instant Checkout Be the Dawn of Conversational Commerce CX?

Actionable research, editorial, and opinion support CMOs and customer experience leaders navigating complex customer, organizational, and technical landscapes.
fromCMSWire.com
4 days ago
Marketing

What the Future Holds for Content Management

CMSWire's Marketing & Customer Experience Leadership channel delivers actionable research, editorial, and opinion for CMOs, aspiring CMOs, and customer experience innovators.
fromForbes
3 days ago

Evolving The Advertising Landscape: Measuring And Maximizing CLV

Zachary Jarvinen is vice president of marketing for Exact Payments, a leader in embedded payment solutions for SaaS businesses. Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising plays a key role in maximizing CLV-not only by identifying and acquiring high-value customers, but also by driving long-term loyalty and engagement when executed effectively.
Marketing
Marketing
fromAdExchanger
3 days ago

TV's Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It | AdExchanger

Streaming TV advertising amplifies performance across digital channels, increasing conversion rates and creating a measurable halo effect that boosts overall campaign results.
fromFast Company
3 days ago

The most valuable metric in marketing isn't impressions, it's the 'group gasp'

I'll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I'd helped create played across the stadium's newly installed LED screens. In the climactic moment (a close-up shot as the kicker's foot struck the ball) the entire crowd seemed to freeze, breath held, before erupting in a wave of energy that swept the stands. That's because the shot was perfectly timed with the real kick-off that started the game.
Marketing
#influencer-marketing
fromAol
4 days ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromAol
4 days ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

#brand-values
fromESG Dive
6 days ago
Marketing

Why brands should stand firm on their social, sustainability values despite fear of backlash

fromESG Dive
6 days ago
Marketing

Why brands should stand firm on their social, sustainability values despite fear of backlash

Marketing
fromMarketing Dive
4 days ago

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

Marketers cannot precisely measure ad effectiveness across fragmented media, with attribution uncertain and measurement tools providing only ±10–15% confidence.
Marketing
fromTheWrap
3 days ago

Creatorverse: We Need a New Vocabulary for Creators, Fast

Creator economy lacks a consistent vocabulary, causing misunderstanding between creators and traditional industries like advertising and Hollywood.
Marketing
fromThe Drum
3 days ago

'The fightback is starting': industry coalition rallies to restore ad spend to quality media

Ad funding has moved heavily to digital and streaming, causing declines for high-attention traditional channels and prompting industry efforts to restore spend to quality publishers.
Marketing
fromFast Company
3 days ago

5 companies have captured an insanely large share of the U.S. ad market over the last decade

Five major tech companies now control about 65% of the U.S. advertising market as AI-enabled digital advertising grows while traditional TV ad revenue declines.
Marketing
fromInc
3 days ago

Thought Leadership Is Spam-ChatGPT Search Treats It That Way

ChatGPT-powered AI search has drastically reduced SEO-driven discovery, leaving non-established startups unable to rely on organic search to reach customers.
#brand-refresh
Marketing
fromTasting Table
3 days ago

Domino's First Brand Refresh In 13 Years Is Bright, Bold, And Kind Of Boring - Tasting Table

Domino's implemented a subtle brand refresh—bolder font, brighter packaging, and a modified jingle—receiving lukewarm but modestly positive consumer reactions.
fromSouth China Morning Post
3 days ago

Don't Miss Out: News Junkies Are the Next Premium Audience for Advertisers

This fear is completely misguided. Ads placed next to stories covering politics or crime perform just as well as ads next to business, sports, or entertainment stories, according to Stagwell's Future of News APAC News Advertising Study conducted among 9,876 adults across Singapore, Hong Kong, Japan, and Vietnam. The study, which tested four different localized real brand ads placed next to six types of real news content, found there is unequivocally no difference in key brand reputational metrics - like purchase intent, favorability, and trustworthiness - between ads placed adjacent to supposedly "not brand safe" content and "brand safe" content.
Marketing
Marketing
fromFuncheap
3 days ago

"Mortified's Awktober Show" Storytelling Night (SF)

Mortified presents adults reading embarrassing teen diaries live in comedic storytelling shows in San Francisco and Oakland, October 10–11, 2025, with discounted tickets available.
Marketing
fromForbes
4 days ago

Why Multicultural Marketing Fuels Growth And How Brands Can Tap Into It

Brands that connect authentically with multicultural identities build lasting trust and drive measurable business growth.
fromMarTech
4 days ago

The future of engagement is in your customers' hands (or pocket) | MarTech

Today's customers don't separate their lives into channels, and they don't expect brands to either. They want experiences that feel relevant and personal, whether that's confirming a delivery, getting a reminder about an appointment, or receiving an offer they actually care about. Imagine a shopper who adds items to their cart but never checks out. Hours later, the reminder email arrives, but by then it's buried in a crowded inbox. The opportunity to recapture their attention has passed.
Marketing
fromwww.thedrum.com
5 days ago

This ground-breaking research proves we've been using creators wrong all this time

At this morning's IPA Effectiveness Conference, WPP's Jane Christian dropped the most important digital marketing finding in the past decade: creators are digital's first true brand-building channel. Not via the usual they're authentic guff we've been fed for years. But in hard econometric terms that should make any CFO weak at the knees. We finally know how to use creators Analysis led by the IPA has combined 220 econometric studies across 133m of creator spend, covering 28 markets, 36 categories, and 144 brands.
Marketing
fromMarketing Dive
5 days ago

In-housing or outsourcing? PepsiCo, VaynerMedia turn to 'co-sourcing'

Rather than in-housing or outsourcing, executives on a panel at Advertising Week New York on Tuesday (Oct. 7) described their new relationship as one built on "co-sourcing," an interdependent approach where the two companies more closely share business KPIs and are less formal - read: speedier - when it comes to processes like briefing. PepsiCo ultimately recognized that, for all its talent, scale and legacy, social remained a difficult nut to crack, but also an increasingly essential one for reaching content-hungry consumers and propelling sales.
Marketing
Marketing
fromHubspot
2 months ago

It's all about you

Brands should answer "Why you?" by demonstrating cultural relevancy, community access, and consistency to earn partnerships at experiential events like CultureCon.
Marketing
fromwww.brewbound.com
4 days ago

Making Your Brand Pop IRL with Athletic and Boston Experiential Group at Brewbound Live 2025

Brewbound Live 2025 focuses on experiential marketing and consumer engagement, featuring Athletic Brewing and Boston Experiential Group case studies, industry leaders, networking, and 1:1 meetings.
fromForbes
4 days ago

The Crisis Playbook Addition Every Leader Needs

Crises rarely start with a press release or a breaking news segment. More often, they emerge quietly on social media-an offhand comment from a customer, a trending hashtag, a viral video-before quickly snowballing into something far bigger. For marketing leaders, the lesson is clear: Reputation can take years to build and seconds to erode. Yet too many crisis management playbooks still rely on slow, traditional escalation paths that leave brands reacting far too late.
Marketing
Marketing
fromPR Daily
4 days ago

Inside the OKCupid playbook on using data in storytelling - PR Daily

OKCupid uses a repeatable Playbook to convert user data into press-worthy, viral PR stories.
Marketing
fromSouth China Morning Post
5 days ago

New trend among fashion brands: setting up cafes to drive up store traffic

Retail and luxury brands are adding cafes and casual dining to storefronts to attract young consumers and boost foot traffic and sales.
Marketing
fromCreative Bloq
4 days ago

How can you get people on board with your branding project? These pros explain all

Kleinanzeigen rebranded from 'eBay Kleinanzeigen' to 'Kleinanzeigen' through a high-profile collaboration, with sustainability and PayPal brand challenges also highlighted.
fromForbes
4 days ago

How Influencer Storefronts Impact Marketing

Marketing is often undervalued, which is not news to many reading this newsletter. When companies are looking to make budget cuts, they often begin by looking to their marketing teams and campaigns. But a new white paper from insights company TransUnion and marketing trade organization MMA Global uses their Brand as Performance (BaP) framework to determine the true value of campaigns, and finds that traditional measurement methods have undervalued brand marketing's impact on sales by as much as 83%.
Marketing
Marketing
fromHubspot
2 months ago

Why brands should stop overlooking their most powerful influencers: customers

Customers are becoming the new influencers; brands that spotlight and empower customers will gain trust and relevance in 2025.
fromFortune
4 days ago

American Eagle CEO defends Sydney Sweeney campaign: 'You can't run from fear. We stand behind what we did' | Fortune

Sydney Sweeney has great jeans
Marketing
Marketing
fromDigiday
5 days ago

Advertising Week Briefing: Creators emerge as the industry's new power brokers

Content creators are increasingly central to advertising, hosting, organizing, and paying for brand activations while seeking top-of-funnel, co-creative roles in campaigns.
Marketing
fromF1 On SI
4 days ago

F1 Serves Up a Tasty New Partnership With Popular Social Media Star

Formula 1 partnered with Amelia Dimoldenberg for Passenger Princess, a four-part series where F1 drivers teach her to drive to attract young social-media fans.
Marketing
fromTasting Table
4 days ago

The Orange Juice Rebrand That Lost $30 Million Long Before Anyone Cared About Cracker Barrel's Logo - Tasting Table

Tropicana's 2009 packaging redesign provoked massive consumer backlash, prompting a swift reversal and costing an estimated $30 million.
fromSportico.com
4 days ago

Amazon's Prime Video Unwraps Its NBA Sponsorship Playbook

Amazon's advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video's NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon's annual $1.8 billion rights payment to the NBA, the online retailer/streamer has landed AT&T as the title sponsor of its new halftime show ( The Half).
Marketing
Marketing
fromTasting Table
5 days ago

The Vintage Fast Food Memorabilia That's Valuable To Collectors (It's Not A Toy) - Tasting Table

Vintage fast-food matchbooks have become collectible, with phillumenists paying varying prices for rare or uniquely packaged examples.
Marketing
fromElite Traveler
5 days ago

TCS World Travel: The Exclusive Jet Experience

A 52-seat Airbus A321 private jet delivers luxurious, personalized global expeditions with spacious flatbeds, high crew-to-guest service, onboard chef and experts, and significant time savings.
Marketing
fromInc
5 days ago

Personalize Your Marketing for What Consumers Want to See

Personalized marketing boosts small-business customer response—using first names in emails and direct mail increases engagement and helps compete with larger companies.
fromDigiday
6 days ago

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

In the basement of the conference hall, the working-group-turn-therapy session offered worksheets to attendees to find the venn diagram between what individuals enjoy and current industry needs. "You just sometimes have to pause and say, 'Am I going to be OK? Is this going to be alright?', Mirza said, adding that it was important to acknowledge that humans can do some things "better" than AI.
Marketing
Marketing
fromFood Dive
6 days ago

Kraft Heinz CMO on being culturally nimble without losing brand equity

Consistent brand architecture and selective cultural activations build sustained consumer perception across a large portfolio of brands.
fromMarketing Dive
6 days ago

Kraft Heinz CMO on being culturally nimble without losing brand equity

"Brand building is a bit like pointillism ... Every time you activate your brand, you're placing a dot in somebody's brain," said Kaplan, explaining that those individual dots cluster over time to form richer perceptions of a brand. Marketers who have a strong grasp of such perceptions can act with confidence on whether and how to deploy their brands in different cultural contexts while those who don't may simply create more noise.
Marketing
Marketing
fromForbes
5 days ago

How To Build A CEO's Personal Brand To Elevate The Company

A CEO's visible, authentic personal brand strengthens corporate trust, attracts talent, and drives growth through real-time, accessible engagement.
Marketing
fromwww.thedrum.com
6 days ago

Huel's global marketing director: Not everything needs to look beautiful and polished'

Authenticity in advertising often outperforms polished perfection; rough, unusual ads can drive better performance while brands shift from direct response to long-term brand building.
Marketing
fromTearsheet
5 days ago

CMO Corner: "People always say that between speed, quality, and price, you can't have all three, you can only pick two. My goal is to break that idea," ft. Public's Zach Dioneda - Tearsheet

Public repositions as a premium, upmarket investing platform promoting intentional, long-term investing through celebrity-led campaigns, refined design, and educational brand assets.
Marketing
fromArchitectural Digest
5 days ago

Corey Damen Jenkins on Building a Brand

A design firm must define and communicate a focused brand identity to differentiate its studio, attract ideal clients, and measure health through clear metrics.
Marketing
fromThe Drum
5 days ago

Judge of the Day: McCann's Russ Rickey says great digital starts with clarity, not code

AI must be guided by human insight and clear intent to enhance storytelling; cohesive, purposeful digital experiences require seamless functionality, consistent branding, and aligned teams.
Marketing
fromstupidDOPE | Est. 2008
5 days ago

Dispensary Local SEO: How to Outrank Competitors & Drive More Local Sales | stupidDOPE | Est. 2008

Local SEO and structured, trusted content are essential for dispensaries to rank in AI-driven local search, increase store visits, online orders, and build trust.
fromOK Magazine
6 days ago

Khrystyna Komarovska: 'Attention is the new currency, and it must be managed'

Digital has never been just marketing for me. It is a tool that connects creativity and influence. I always say: attention is the new currency. It all started with short videos and bold ideas that unexpectedly went viral. This gave me the confidence that I can use the language of cinema and storytelling on social media to create projects that change the perception of brands.
Marketing
fromAdweek
5 days ago

ADWEEK's Team Visionary Awards Recognize Collective Excellence

Awards often recognize individuals.
Marketing
Marketing
fromHubspot
3 months ago

How to create AI prompts that eliminate bias and increase conversions

Marketers must identify and remove AI-generated biases across the customer journey to ensure products feel inclusive and relevant to underrepresented consumers.
Marketing
fromItsnicethat
5 days ago

POV: Are client briefs getting worse?

The modern creative brief is weakening, often reduced to vague, recycled objectives, creating a measurable skills gap in agencies and client organizations.
Marketing
fromTasting Table
5 days ago

Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly - Tasting Table

Pepsi's 2017 Kendall Jenner commercial appropriated protest imagery and provoked a swift, widespread backlash for appearing tone-deaf and opportunistic.
fromCreative Bloq
6 days ago

"Our bottle has always been a canvas": how Absolut distilled Keith Haring's art

Absolut Vodka has unveiled the latest in its iconic artist collaboration series with a striking homage to Pop Art legend, Keith Haring. With a custom bottle and immersive gallery experience taking over Charing Cross tube station (aptly renamed 'Haring Cross'), the brand champions Haring's mission to make art accessible for all. After a triumphant Warhol collaboration back in 2024, Absolut was left questioning how it could top its previous project.
Marketing
Marketing
fromCreative Boom
6 days ago

Which brands are cutting through with Gen Alpha in 2025, and why?

Generation Alpha (2010–2024) is digitally fluent, culturally diverse, and exerts major consumer influence, blurring lines between children's and adult brands.
Marketing
fromBusiness Insider
5 days ago

Brands are losing interest in AI influencers - but tech gains could bring a new wave of enthusiasm

Brands reduced partnerships with AI influencers about 30% in early 2025 due to underperformance and consumer backlash, though interest may return with technology improvements.
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