Marketing
Marketing

EU questions TikTok's new app that pays users to watch videos

EU regulators request details from TikTok on new app paying users to watch videos. [ more ]

TechCrunch

22 hours ago

ByteDance gets 24 hours to show EU a DSA risk assessment for TikTok Lite | TechCrunch

TikTok faces questions regarding DSA compliance with its new reward-linked engagement feature called 'Task and Reward Lite', raising concerns about potential addictive design impacting youth mental health. [ more ]

www.theguardian.com

TikTok questioned by EU over Lite app that pays' users for watching videos

The EU has demanded TikTok to provide a risk assessment within 24 hours due to concerns over its new reward system for users in the EU. [ more ]

moredigital-services-act

The Drum

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads. [ more ]

social-media

Mashable

TikTok's answer to Instagram, Notes, is rolling out

TikTok introduces photo sharing feature called TikTok Notes to compete with Instagram. [ more ]

www.theguardian.com

TikTok Notes is the new competitor to Instagram. What is the app and how does it work?

TikTok has launched a new app 'Notes' for photo and text content, similar to Instagram, tied to users' existing TikTok accounts. [ more ]

TechCrunch

TikTok starts testing its Instagram competitor TikTok Notes in Canada and Australia | TechCrunch

TikTok is launching a dedicated photo and text content platform called TikTok Notes in select markets. [ more ]

ABC7 San Francisco

Hero hockey fan blocks out-of-play puck from hitting 4-year-old boy

A quick-thinking man saved a 4-year-old boy from a flying hockey puck at a game, sparking a heartwarming chain of events. [ more ]

TODAY.com

Daughter is shocked to find out that the olive oil in her mom's chicken dinner is actually soap

A mom mistakenly used shower gel instead of olive oil in cooking, causing a viral social media incident. [ more ]

moresocial-media

Exchangewire

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion. [ more ]

The Drum

53 minutes ago

How agencies are evolving to better serve CMOs

CMOs are taking on broader business leadership roles, impacting agencies to cater to multidisciplinary needs for future services. [ more ]

Inc.com

Cracking the TikTok Code

TikTok is a powerful tool for small businesses to boost sales and engagement.

Authenticity and storytelling are key for companies to succeed on TikTok. [ more ]

www.nytimes.com

Congress Ramps Up the Pressure on TikTok

Efforts to divest TikTok gaining steam in Congress due to legislative maneuver by Speaker Mike Johnson. [ more ]

The Drum

China's luxury market: Current trends and future opportunities for brands

China's luxury market growth driven by domestic spending, younger consumers, and sustainability demands tailored digital strategies for European brands. [ more ]

eLearning Industry

Customer Profiling: Find The Detective In You

Customer profiling is crucial for effective marketing and customer support. [ more ]

The Drum

Unbiased measurement: A north star for mobile and app marketers in 2024

Brands must prioritize trust in a changing marketing ecosystem. [ more ]

The Drum

Navigating the political storm: Why out of home media is your campaign's shelter

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media. [ more ]

Fast Company

Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE

Ibotta Inc, a digital marketing platform, is going public with an IPO priced at $88.00, aiming to raise $220 million. [ more ]

Investing.com

53 minutes ago

SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire

SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects. [ more ]

Lindsey Gamble

14 hours ago

TikTok Partners with Ticketing Company AXS to Enable Artists to Add Links to Upcoming Concerts in Their Videos - Lindsey Gamble

TikTok partners with AXS for artists to sell concert tickets, expanding on efforts with Ticketmaster. [ more ]

Inc.com

9 hours ago

The Winners and Losers of a TikTok Ban

The possibility of a U.S. government ban on TikTok will have profound implications on various stakeholders in the digital landscape. [ more ]

The Motley Fool

7 hours ago

Why Snap Stock Soared Nearly 5% Higher on Wednesday | The Motley Fool

Investors view legislative efforts against TikTok as a positive for Snap. [ more ]

The Drum

4 hours ago

People are bored of social media ads, so let's get creative

To stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way. [ more ]

The Drum

4 privacy questions brands should ask their location-based advertising partners

Brands must prioritize privacy and data security when selecting advertising partners, especially in location-based advertising.

Key privacy questions to ask advertising partners include GDPR compliance and data retention policies. [ more ]

Brit + Co

8 Social Media Hacks To Help Your Brand Stand Out, According To Our Social Media Pro

Mallory Levy, head of social at Brit+Co, uses inspiration from NYC events and social media interactions to create engaging content using Adobe Express's AI features. [ more ]

The Drum

4 expert tips for using generative AI to maximize native ad effectiveness

Generative AI is a valuable tool for enhancing native ad campaigns and maximizing consumer engagement. [ more ]

eLearning Industry

Harnessing The Power Of Neuromarketing In eCommerce: Strategies For Education And L&D

Neuromarketing uncovers unconscious consumer influences, enhancing engagement and revenue. [ more ]

Forbes

YouTube Issues New Ad Blocker Warning As Crackdown Ramps Up

YouTube is intensifying measures against third-party ad blockers on its platform, causing potential issues for users using such apps. [ more ]

Engadget

The Morning After: Is the new Zephyrus G16 any good?

The ASUS Zephyrus G16 is updated with newer chips and graphics options up to an RTX 4090, targeting both media makers and gamers. [ more ]

The Drum

Ad of the Day: McDonald's serenades new and improved burger range

McDonald's UK is launching a new campaign to update its classic burgers with British and Irish beef and various taste enhancers. [ more ]

Digiday

Meta's Threads expected to have ads this year

Ad execs may soon purchase ads on Meta's Threads platform, expanding ad real estate for businesses. [ more ]

Social Media Today

X Announces New Info Session for Advertisers

Attending X's info session may provide valuable insights despite covering common topics. [ more ]

Adweek

The Ad Industry Can Finally Fulfill Purpose-Driven Pledges

Brands struggle to effectively shift ad budgets to purpose-led organizations due to programmatic challenges. [ more ]

Hubspot

How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Adweek

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters. [ more ]

The Drum

The tyranny of culture, and why it's time to take advertising a bit more seriously

I see them daily, whether on platforms, Piccadilly Lights or LinkedIn, where they are invariably accompanied by the lionization or jealous excoriation of Uncommon's work.

Exchangewire

4 hours ago

AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer

Frederic Liow promoted to AlgoriX Chief Revenue and Operations Officer, aiming to drive growth and innovation in digital advertising. [ more ]

24/7 Wall St.

Markets Still Love Google's Business

Alphabet Inc. (GOOGL) stock price has surged by 47% in the past year, driven by its dominant position in the digital ad market. [ more ]

CityAM

Ladbible owner LBG Media is eyeing more deals after US success

LBG Media expands presence in the US by acquiring Betches for £44.4m, growing global audience by 24% and reporting strong revenue growth.

LBG Media is focused on M&A to accelerate growth in the UK and US, considering new mediums like podcasts, with a clear roadmap to reach £200m revenue. [ more ]

Digiday

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses. [ more ]

The Globe and Mail

18 hours ago

TSX Composite Index (TXCX) Quote - Press Release

Businesses shift marketing online due to increased social network usage. [ more ]

Adweek

How Brands and Cannabis Are Thriving Together for 420

Tipsy Scoop partners with a cannabis brand to offer THC-laced ice cream floats for 420. [ more ]

Theregister

7 hours ago

Europe gives TikTok 24 hours to explain its latest app

The European Commission requested TikTok to explain risk assessment procedures for its new app rewarding users, focusing on potential impact on minors' protection and addictive behavior. [ more ]

The Drum

The tyranny of culture and why we need to make serious advertising less Uncommon

I see them daily, whether on platforms, Piccadilly Lights or LinkedIn, where they are invariably accompanied by the lionization or jealous excoriation of Uncommon's work.

BuzzFeed

32 TikTok Parenting Products You'll Be Running, Not Walking, To Buy

Transform bath time into a fun experience with innovative toys.

Simplify parenting with practical products to make daily tasks easier.

Encourage active play and creativity with interactive toys like Crayola Globbles. [ more ]

The Business of Fashion

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]

Shopify

Cultivate a Community Online in 3 Simple Steps (2024) - Shopify

Building a community online can be accomplished by addressing a shared problem, being vulnerable, and creating a slogan that embodies your brand. [ more ]

Entrepreneur

19 hours ago

Tapping into Your Unconventional Thinking and Using It to Create Million-Dollar Businesses | Entrepreneur

Learn from Little Spoon founders about unconventional thinking, marketing, relationships, and thought leadership in business. [ more ]

Exchangewire

Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation

The partnership between IPG Mediabrands and Zefr aims to enhance brand safety and tackle misinformation online. [ more ]

Exchangewire

Greenbids' Guillaume Grimbert on the State of Sustainability in Programmatic - ExchangeWire.com

Programmatic advertisers can adopt sustainable practices by prioritizing actions now, leveraging existing tools and frameworks, and collaborating with clients on sustainable business plans. [ more ]

AdExchanger

How Chinese Sellers Are Quietly Reshaping US Consumer Habits | AdExchanger

Chinese ecommerce sellers are becoming prominent in the US market, impacting American shopping habits and product selection. [ more ]

Exchangewire

Yahoo Academy Announces Class of 2024

Yahoo Academy 2024 programme announced, featuring 30 emerging leaders from diverse backgrounds. Participants will engage in workshops and a Pitch Off challenge for practical skill application. [ more ]

www.nytimes.com

How an Obscure Chinese Real Estate Start-Up Paved the Way to TikTok

Investments in Chinese startups can lead to unexpected outcomes, such as Susquehanna's involvement in the founding of ByteDance, the parent company of TikTok. [ more ]

Exchangewire

Disney+ to Introduce Always-On Channels; TikTok's New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings - ExchangeWire.com

Disney+ plans to introduce standalone channels featuring ads, resembling linear TV, for additional revenue streams. [ more ]

The Drum

'More chemistry meetings, please': Agency new business leaders' 2024 wish list

The demand for a more human-centered approach in the new business process. [ more ]

Creative Boom

7 hours ago

Instagram is dead to us... so what's next for creatives?

In today's sluggish economy, finding new clients and maintaining a steady workflow is more challenging than ever for graphic designers, illustrators, artists and other creatives.

AdExchanger

Meta's 'Pay Or OK' Is A No-Go; Walmart Joins The Conquestor Club | AdExchanger

Large online platforms like Meta can no longer offer a binary choice between paying for ad-free services or viewing personalized ads. [ more ]

Digiday

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

BuzzFeed is pivoting to an AI-driven tech and media company, focusing on owned platforms and generative AI chatbots for content creation. [ more ]

The Verge

TikTok Notes starts rolling out as a new rival to Instagram

TikTok is launching TikTok Notes, an Instagram rival with unique features like writing headlines for images above captions and a homepage divided into 'For You' and followed posts. [ more ]

WhoWhatWear

TikTok Is Making the Case For Dressing Like Ralph Lauren's Polo Bear

Ralph Lauren's iconic polo bear became a surprising trend on TikTok, inspiring users to curate bear-inspired outfits from their own wardrobe. [ more ]

AdExchanger

9 hours ago

The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential? | AdExchanger

For all its issues, digital advertising holds untapped potential. [ more ]

www.nytimes.com

13 hours ago

TikTok Bill Is Bundled With Aid to Ukraine and Israel

House pushes for TikTok sale or ban in the US with extended deadline option. [ more ]

Digiday

Walmart rolls out a self-serve, supplier-driven insights connectors

Walmart launches Walmart Luminate Insights Activation to help suppliers with advanced targeting and insights integration. [ more ]

Sfgate

The Top 10 Startup Marketing Trends for 2024

Startups leverage AI and data-driven strategies to connect with consumers in 2024. [ more ]

The Drum

14 hours ago

How Ford's new global CMO plans to 'break through the clutter' in her debut ad campaign

Lisa Materazzo leads Ford's 'Freedom of Choice' campaign showcasing a wide range of vehicles to attract new Ford fans. [ more ]

Engadget

TikTok Notes is basically Instagram for your TikTok account

TikTok is testing TikTok Notes, a photo-sharing app with text updates, as a potential alternative to its main video platform. [ more ]

Social Media Today

X Announces New Info Session for Advertisers

Attending info sessions may offer new valuable insights amid common content. [ more ]

Social Media Today

TikTok Provides New Guidance Elements for Creators to Ensure Compliance with its Rules

Content creators receive warning strikes for the first violation under Community Guidelines, subsequent infractions count. Account Check feature allows users to audit account and view post status. [ more ]

The Verge

16 hours ago

TikTok to restrict users who repeatedly post problematic topics from "For You" feed

Accounts can be temporarily restricted from the For You feed for posting content against TikTok standards, even if it doesn't violate Community Guidelines. [ more ]

Engadget

TikTok is trying to clean up its 'For You' recommendations

TikTok is implementing stricter guidelines and penalties for creators posting problematic content on its platform, aiming to ensure a safer environment, especially for teens. [ more ]

The Atlantic

18 hours ago

The Self-Help Queen of TikTok Goes Mainstream

Keila Shaheen outsold Oprah Winfrey with her journaling book marketed through TikTok. [ more ]

Forbes

Council Post: Mastering Modern Marketing: Strategies For Today's Business Landscape

Effective marketing strategies are crucial for business growth and brand awareness in today's digital landscape. [ more ]

Mail Online

Genius iPhone hack will save you so much time when traveling

Text flight number to open Apple's 'Flight Preview' for flight details and updates. [ more ]

Entrepreneur

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator | Entrepreneur

John Deere is looking for a Chief Tractor Officer to create social media content targeting younger consumers. [ more ]

Forbes

Council Post: If You Want Marketing To Generate Results, Start At The End

Marketing efforts often fail due to lack of focus on producing leads and sales, instead being driven by branding and short-term tactics. [ more ]

Social Media Today

Elon Musk Again Hints at Bringing Back Vine

Vine's potential return may not guarantee success due to past issues with monetization and popularity, lacking TikTok's algorithm. [ more ]

time.com

16 hours ago

All The Internet Stars Seen in Abbott Elementary

Abbott Elementary integrates internet culture into its plots, showcasing guest appearances from viral stars from platforms like TikTok and YouTube. [ more ]

LGBTQ Nation

Mike Johnson worked with Libs of TikTok to promote Trump's bogus voting bill

Far-right influencers were used to promote a bogus voting reform bill aiming to ban non-citizens from voting, despite it being already illegal. [ more ]

BuzzFeed

This Teacher Has An Epic Way To Stop His Students From Cheating

Incorporating creative concepts like anti-cheating hats in education can boost students' confidence. [ more ]

The US Sun

22 hours ago

North West set to make jaw-dropping amount from every TikTok post

North West can potentially earn up to $30,134.75 per TikTok video and gained 700,000 followers in a short time.

North's estimated TikTok salary is around the average American salary after two videos, surpassing her cousin's earnings. [ more ]

beehiiv Blog

20 hours ago

Small Budget, Big Impact: Affordable Email Marketing Platforms for Sma

Email marketing is a potent tool for small businesses to connect with customers, promote products, and boost customer retention effectively. [ more ]

Her Campus

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]

Social Media Today

2 days ago

TikTok Announces Ticket Sales Partnership With AXS

TikTok's role in music discovery is crucial [ more ]

The Drum

23 hours ago

Everything you need to know about The Drum Awards Festival as it opens for entry

The Drum Awards Festival 2024 has revamped and simplified its category structure, making it easier for entrants to submit award-worthy work. [ more ]

Entrepreneur

How to Overcome Consumer Skepticism and Embed Trust | Entrepreneur

Trust is a crucial element for businesses in today's marketplace, affecting consumer behavior and loyalty. [ more ]

Forbes

22 hours ago

5 Startup Opportunities In Influencer Marketing

Influencer marketing is essential for social proof to expand to a larger market. [ more ]

Fox Business

How TikTok influencers can safeguard their incomes amid legislative uncertainty

TikTok influencers are concerned about potential income loss due to legislative changes, emphasizing the need for diversifying and adapting to different platforms. [ more ]

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