Marketing

Marketing

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When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, complexity, and scale.

At the core of the rebrand lies the idea Ignite your spark.

"A company's reputation is its most valuable asset, and protecting it requires foresight, discipline, and transparency."

Doing 'Bowlmates' is a step in a direction for brand social that allows the social industry and marketers to find different ways to reach different communities,

When discussing the intersection of brand and messaging, it's only natural to make the association between brand communication and control. It is the responsibility of brand marketers, copywriters, etc. to define and communicate brand message, select the appropriate channels, and shape the narrative of brand communications to fit and drive desired outcomes. Following this line of thinking, then, should make it simple to delineate between means and mediums of communication that best serve the mandates of brand marketers.

Don't get me wrong; the people who launched those 53 channels are surely talented creators who deliver clever or entertaining content-I subscribed for some reason, after all. But at this point, I couldn't tell you what most of them are truly about because there's nothing there to draw me back. I don't know who the creators are, and I don't return to their channels, because they're not building worlds I want to be part of. They're just...posting.

As the year winds down, December's Booms & Shakes feels less like a wrap-up and more like a preview. Big brands are locking in partners, agencies are reshaping their futures, and new ventures are quietly testing what influence, collaboration and creativity might look like next. There's a familiar rhythm... Client wins, senior hires, strategic launches. But look more closely, and you'll see bigger themes emerge.

We play an integral role in driving customer acquisition and long-term growth Long-term growth? A bit like Jack and the Beanstalk? Fairytales are good too. Sorry, please continue. You'll uncover and develop powerful stories of cloud adoption cases where cutting-edge AI, data, security and modern infrastructure solutions delivered a step-change in agility, efficiency and innovation This is a rubbish story!

Bowman will continue supporting her VB Group (vbgmarketing.com) clients while adding this new role that aligns with her long-standing commitment to helping transportation companies strengthen communication, compliance outreach, and strategic growth,

The budget-friendly retailer is taking customers on shopping trips in three different cities this month with the help of a holiday-themed double decker bus it calls the "Maxxinista Express." Each leg of the tour includes three stops at TJ Maxx stores, complete with shopping challenges, exclusive merchandise, and plenty of photo moments, according to a press release.

External marketing speaks to the public. It's aimed at customers, both current and potential. Internal marketing, however, is meant for employees. The two audiences may overlap in some aspects - age, location, income level - but remain distinct groups with a different relationship to the company. As noted earlier, the goal of external marketing is to generate more revenue for the business, whether that's through more sales or subscriptions.

Some are die-hard fans whole up in their man caves, some are tweeting away talking about their favorite ads, and others - like yours truly - are taking it all in at their local pub. The Drum is covering the ads, and by default watching the game, from a lively bar in Astoria, Queens, sharing patrons' reactions to their favorite and least favorite spots, and sharing what the Twitter-verse thinks of this years' expensive adverts.

The message, set to Jess Glynne's 2015 song Hold My Hand, was meant to emphasize reliability and comfort. In 2025, however, TikTok users began using the audio in a very different way. Instead of polished travel clips, the sound was paired with videos showing holiday frustrations, such as tents collapsing in high winds, hotel rooms with underwhelming views, transport delays, and other familiar mishaps. The contrast between the upbeat narration and the visuals made the format easy to follow and understand.

Creating a narrative that converts viewers into leads requires more than just catchy copy. A high-quality sales business Instagram carousel template bridges the gap between aesthetic appeal and strategic marketing. Graphicook Studio has engineered a visual toolkit that commands attention. This Adobe Illustrator asset does not merely display information; it structures data into a compelling visual story. Social media algorithms currently favor content that retains user attention. Consequently, carousels have become the gold standard for engagement.

Search used to be simple: a question, a page of blue links and a fight to win the click. Brand discovery was essentially a story about rankings, keywords and referral traffic. That's no longer how people find answers. As AI assistants and generative search become the first place people turn to for information, many buyers are getting what they need before they ever reach a website.

It's not entirely new, but I think where the novelty comes in is that over the last decade, maybe a little bit more than that, the meaning of the athlete brand has really expanded,

The holiday season sparks a significant increase in consumer spending. This year, Black Friday alone saw consumers shell out a record US$11.8 billion. It's the time of year when many Americans make purchases to decorate for the holidays - lights, ornaments and Christmas trees.

Every marketing campaign is a test of coordination. Multiple teams, different tools, and varying creative opinions collide in real time - all while the brand's integrity hangs in the balance. When messages drift or visuals don't align, even the most ambitious campaigns lose clarity. That's why mastering brand-compliant campaign content isn't just a design issue - it's a leadership one.

"Every love story deserves a billboard. Every love story deserves to have all of the fanfare and celebration that [Swift-Kelce] did,"

The National Advertising Division found that Chase's most rewarding' claims, absent additional context tying them to specific product features or attributes, are nonactionable puffery, the organization said in a Dec. 3 release. NAD also determined that most rewarding' card does not convey the message that a consumer will earn the most reward points with that card. The National Advertising Division, also known as NAD, was created by the advertising industry in 1971 in response to concerns about the need for oversight of truth and accuracy in advertising.

Beyond the obvious hat, there's the now-closed, legendary Brown Derby restaurant chain, one of Old Hollywood stars' favorite eateries. There's the cocktail made in tribute to that restaurant by a neighboring venue called the Brown Derby - one of the best, not-so-sweet bourbon cocktails, it's still a classic today. And then, there's the beer. Like the restaurant, Brown Derby pilsner is no longer with us, but it still holds a place in many beer lovers' hearts.