Marketing

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#cannabis-marketing
#personal-branding
#digital-marketing
fromAcast
20 hours ago
Marketing

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

Incrementality measurement and enduring marketing principles drive digital marketing success while AI augments roles and teams adapt across evolving technologies.
fromokmagazine.com
3 days ago
Marketing

The Chambers Group Celebrates 50 Years of Marketing Excellence

Branden and Eric Chambers transformed The Chambers Group into a Beverly Hills agency focused on digital, AI, social media, celebrity, influencer, and Fortune 500 marketing.
fromAcast
20 hours ago
Marketing

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

#marketing-leadership
fromCMSWire.com
18 hours ago
Marketing

Could ChatGPT's Instant Checkout Be the Dawn of Conversational Commerce CX?

Actionable research, editorial, and opinion support CMOs and customer experience leaders navigating complex customer, organizational, and technical landscapes.
fromCMSWire.com
1 day ago
Marketing

What the Future Holds for Content Management

CMSWire's Marketing & Customer Experience Leadership channel delivers actionable research, editorial, and opinion for CMOs, aspiring CMOs, and customer experience innovators.
fromForbes
19 hours ago

Evolving The Advertising Landscape: Measuring And Maximizing CLV

Zachary Jarvinen is vice president of marketing for Exact Payments, a leader in embedded payment solutions for SaaS businesses. Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising plays a key role in maximizing CLV-not only by identifying and acquiring high-value customers, but also by driving long-term loyalty and engagement when executed effectively.
Marketing
Marketing
fromAdExchanger
19 hours ago

TV's Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It | AdExchanger

Streaming TV advertising amplifies performance across digital channels, increasing conversion rates and creating a measurable halo effect that boosts overall campaign results.
fromFast Company
21 hours ago

The most valuable metric in marketing isn't impressions, it's the 'group gasp'

I'll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I'd helped create played across the stadium's newly installed LED screens. In the climactic moment (a close-up shot as the kicker's foot struck the ball) the entire crowd seemed to freeze, breath held, before erupting in a wave of energy that swept the stands. That's because the shot was perfectly timed with the real kick-off that started the game.
Marketing
#influencer-marketing
fromAol
1 day ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromAol
1 day ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

#brand-values
fromCX Dive
1 day ago
Marketing

Why brands should stand firm on their values despite the fear of backlash

fromESG Dive
3 days ago
Marketing

Why brands should stand firm on their social, sustainability values despite fear of backlash

fromCX Dive
1 day ago
Marketing

Why brands should stand firm on their values despite the fear of backlash

fromESG Dive
3 days ago
Marketing

Why brands should stand firm on their social, sustainability values despite fear of backlash

Marketing
fromMarketing Dive
1 day ago

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

Marketers cannot precisely measure ad effectiveness across fragmented media, with attribution uncertain and measurement tools providing only ±10–15% confidence.
#branding
fromVariety
12 hours ago
Marketing

Variety's Future of Brand Summit Highlights Brand Innovation, AI Advancements, Creating Cultural Impact and More

fromForbes
4 days ago
Marketing

Why The Elevator Pitch Is Dead - And What Actually Makes Your Brand Memorable

fromVariety
12 hours ago
Marketing

Variety's Future of Brand Summit Highlights Brand Innovation, AI Advancements, Creating Cultural Impact and More

fromForbes
4 days ago
Marketing

Why The Elevator Pitch Is Dead - And What Actually Makes Your Brand Memorable

Marketing
fromTheWrap
12 hours ago

Creatorverse: We Need a New Vocabulary for Creators, Fast

Creator economy lacks a consistent vocabulary, causing misunderstanding between creators and traditional industries like advertising and Hollywood.
Marketing
fromThe Drum
20 hours ago

'The fightback is starting': industry coalition rallies to restore ad spend to quality media

Ad funding has moved heavily to digital and streaming, causing declines for high-attention traditional channels and prompting industry efforts to restore spend to quality publishers.
#advertising
fromMashable
2 days ago
Marketing

LeBron James' 'Second Decision' is another example of pervasive celebrity ad culture

fromMashable
2 days ago
Marketing

LeBron James' 'Second Decision' is another example of pervasive celebrity ad culture

Marketing
fromFast Company
16 hours ago

5 companies have captured an insanely large share of the U.S. ad market over the last decade

Five major tech companies now control about 65% of the U.S. advertising market as AI-enabled digital advertising grows while traditional TV ad revenue declines.
Marketing
fromInc
22 hours ago

Thought Leadership Is Spam-ChatGPT Search Treats It That Way

ChatGPT-powered AI search has drastically reduced SEO-driven discovery, leaving non-established startups unable to rely on organic search to reach customers.
#brand-refresh
Marketing
fromTasting Table
13 hours ago

Domino's First Brand Refresh In 13 Years Is Bright, Bold, And Kind Of Boring - Tasting Table

Domino's implemented a subtle brand refresh—bolder font, brighter packaging, and a modified jingle—receiving lukewarm but modestly positive consumer reactions.
#brand-safety
Marketing
fromFuncheap
11 hours ago

"Mortified's Awktober Show" Storytelling Night (SF)

Mortified presents adults reading embarrassing teen diaries live in comedic storytelling shows in San Francisco and Oakland, October 10–11, 2025, with discounted tickets available.
Marketing
fromForbes
1 day ago

Why Multicultural Marketing Fuels Growth And How Brands Can Tap Into It

Brands that connect authentically with multicultural identities build lasting trust and drive measurable business growth.
fromMarTech
1 day ago

The future of engagement is in your customers' hands (or pocket) | MarTech

Today's customers don't separate their lives into channels, and they don't expect brands to either. They want experiences that feel relevant and personal, whether that's confirming a delivery, getting a reminder about an appointment, or receiving an offer they actually care about. Imagine a shopper who adds items to their cart but never checks out. Hours later, the reminder email arrives, but by then it's buried in a crowded inbox. The opportunity to recapture their attention has passed.
Marketing
fromwww.thedrum.com
2 days ago

This ground-breaking research proves we've been using creators wrong all this time

At this morning's IPA Effectiveness Conference, WPP's Jane Christian dropped the most important digital marketing finding in the past decade: creators are digital's first true brand-building channel. Not via the usual they're authentic guff we've been fed for years. But in hard econometric terms that should make any CFO weak at the knees. We finally know how to use creators Analysis led by the IPA has combined 220 econometric studies across 133m of creator spend, covering 28 markets, 36 categories, and 144 brands.
Marketing
fromMarketing Dive
2 days ago

In-housing or outsourcing? PepsiCo, VaynerMedia turn to 'co-sourcing'

Rather than in-housing or outsourcing, executives on a panel at Advertising Week New York on Tuesday (Oct. 7) described their new relationship as one built on "co-sourcing," an interdependent approach where the two companies more closely share business KPIs and are less formal - read: speedier - when it comes to processes like briefing. PepsiCo ultimately recognized that, for all its talent, scale and legacy, social remained a difficult nut to crack, but also an increasingly essential one for reaching content-hungry consumers and propelling sales.
Marketing
Marketing
fromHubspot
2 months ago

It's all about you

Brands should answer "Why you?" by demonstrating cultural relevancy, community access, and consistency to earn partnerships at experiential events like CultureCon.
Marketing
fromwww.brewbound.com
1 day ago

Making Your Brand Pop IRL with Athletic and Boston Experiential Group at Brewbound Live 2025

Brewbound Live 2025 focuses on experiential marketing and consumer engagement, featuring Athletic Brewing and Boston Experiential Group case studies, industry leaders, networking, and 1:1 meetings.
fromForbes
1 day ago

The Crisis Playbook Addition Every Leader Needs

Crises rarely start with a press release or a breaking news segment. More often, they emerge quietly on social media-an offhand comment from a customer, a trending hashtag, a viral video-before quickly snowballing into something far bigger. For marketing leaders, the lesson is clear: Reputation can take years to build and seconds to erode. Yet too many crisis management playbooks still rely on slow, traditional escalation paths that leave brands reacting far too late.
Marketing
Marketing
fromPR Daily
1 day ago

Inside the OKCupid playbook on using data in storytelling - PR Daily

OKCupid uses a repeatable Playbook to convert user data into press-worthy, viral PR stories.
Marketing
fromSouth China Morning Post
2 days ago

New trend among fashion brands: setting up cafes to drive up store traffic

Retail and luxury brands are adding cafes and casual dining to storefronts to attract young consumers and boost foot traffic and sales.
Marketing
fromCreative Bloq
1 day ago

How can you get people on board with your branding project? These pros explain all

Kleinanzeigen rebranded from 'eBay Kleinanzeigen' to 'Kleinanzeigen' through a high-profile collaboration, with sustainability and PayPal brand challenges also highlighted.
fromForbes
1 day ago

How Influencer Storefronts Impact Marketing

Marketing is often undervalued, which is not news to many reading this newsletter. When companies are looking to make budget cuts, they often begin by looking to their marketing teams and campaigns. But a new white paper from insights company TransUnion and marketing trade organization MMA Global uses their Brand as Performance (BaP) framework to determine the true value of campaigns, and finds that traditional measurement methods have undervalued brand marketing's impact on sales by as much as 83%.
Marketing
Marketing
fromHubspot
2 months ago

Why brands should stop overlooking their most powerful influencers: customers

Customers are becoming the new influencers; brands that spotlight and empower customers will gain trust and relevance in 2025.
fromWWD
1 day ago

Exclusive: Gap Inc. Launches 'Creator Affiliate and Advocacy' Program

"Unlike transactional affiliate programs, Gap Inc.'s new social media advocacy platform is a centralized hub for creators to engage deeply across Old Navy, Gap, Banana Republic, and Athleta," Gap Inc. indicated. "Modeled to create community, it will offer [creators] early access to new releases, product seeding, and exclusive promos, as well as content collaboration opportunities and the ability for creators and their content to be amplified across paid, social, and brand-owned channels."
Marketing
fromFortune
1 day ago

American Eagle CEO defends Sydney Sweeney campaign: 'You can't run from fear. We stand behind what we did' | Fortune

Sydney Sweeney has great jeans
Marketing
Marketing
fromDigiday
2 days ago

Advertising Week Briefing: Creators emerge as the industry's new power brokers

Content creators are increasingly central to advertising, hosting, organizing, and paying for brand activations while seeking top-of-funnel, co-creative roles in campaigns.
Marketing
fromF1 On SI
1 day ago

F1 Serves Up a Tasty New Partnership With Popular Social Media Star

Formula 1 partnered with Amelia Dimoldenberg for Passenger Princess, a four-part series where F1 drivers teach her to drive to attract young social-media fans.
Marketing
fromTasting Table
1 day ago

The Orange Juice Rebrand That Lost $30 Million Long Before Anyone Cared About Cracker Barrel's Logo - Tasting Table

Tropicana's 2009 packaging redesign provoked massive consumer backlash, prompting a swift reversal and costing an estimated $30 million.
fromSportico.com
1 day ago

Amazon's Prime Video Unwraps Its NBA Sponsorship Playbook

Amazon's advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video's NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon's annual $1.8 billion rights payment to the NBA, the online retailer/streamer has landed AT&T as the title sponsor of its new halftime show ( The Half).
Marketing
Marketing
fromTasting Table
2 days ago

The Vintage Fast Food Memorabilia That's Valuable To Collectors (It's Not A Toy) - Tasting Table

Vintage fast-food matchbooks have become collectible, with phillumenists paying varying prices for rare or uniquely packaged examples.
Marketing
fromElite Traveler
2 days ago

TCS World Travel: The Exclusive Jet Experience

A 52-seat Airbus A321 private jet delivers luxurious, personalized global expeditions with spacious flatbeds, high crew-to-guest service, onboard chef and experts, and significant time savings.
Marketing
fromInc
2 days ago

Personalize Your Marketing for What Consumers Want to See

Personalized marketing boosts small-business customer response—using first names in emails and direct mail increases engagement and helps compete with larger companies.
Marketing
fromHubspot
7 months ago

Content marketing vs inbound marketing (& why they both still matter)

Content marketing creates valuable content to attract and engage audiences; inbound marketing pairs content with SEO, email, social, lead nurturing, and automation to convert customers.
#generative-ai
fromDigiday
3 days ago
Marketing

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

fromDigiday
4 days ago
Marketing

AI personas promise speed, but safeguards are needed to avoid leading marketers astray

fromDigiday
3 days ago
Marketing

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

fromDigiday
4 days ago
Marketing

AI personas promise speed, but safeguards are needed to avoid leading marketers astray

Marketing
fromFood Dive
3 days ago

Kraft Heinz CMO on being culturally nimble without losing brand equity

Consistent brand architecture and selective cultural activations build sustained consumer perception across a large portfolio of brands.
fromMarketing Dive
3 days ago

Kraft Heinz CMO on being culturally nimble without losing brand equity

"Brand building is a bit like pointillism ... Every time you activate your brand, you're placing a dot in somebody's brain," said Kaplan, explaining that those individual dots cluster over time to form richer perceptions of a brand. Marketers who have a strong grasp of such perceptions can act with confidence on whether and how to deploy their brands in different cultural contexts while those who don't may simply create more noise.
Marketing
Marketing
fromForbes
2 days ago

How To Build A CEO's Personal Brand To Elevate The Company

A CEO's visible, authentic personal brand strengthens corporate trust, attracts talent, and drives growth through real-time, accessible engagement.
Marketing
fromwww.thedrum.com
3 days ago

Huel's global marketing director: Not everything needs to look beautiful and polished'

Authenticity in advertising often outperforms polished perfection; rough, unusual ads can drive better performance while brands shift from direct response to long-term brand building.
Marketing
fromTearsheet
2 days ago

CMO Corner: "People always say that between speed, quality, and price, you can't have all three, you can only pick two. My goal is to break that idea," ft. Public's Zach Dioneda - Tearsheet

Public repositions as a premium, upmarket investing platform promoting intentional, long-term investing through celebrity-led campaigns, refined design, and educational brand assets.
Marketing
fromArchitectural Digest
2 days ago

Corey Damen Jenkins on Building a Brand

A design firm must define and communicate a focused brand identity to differentiate its studio, attract ideal clients, and measure health through clear metrics.
Marketing
fromThe Drum
2 days ago

Judge of the Day: McCann's Russ Rickey says great digital starts with clarity, not code

AI must be guided by human insight and clear intent to enhance storytelling; cohesive, purposeful digital experiences require seamless functionality, consistent branding, and aligned teams.
Marketing
fromstupidDOPE | Est. 2008
2 days ago

Dispensary Local SEO: How to Outrank Competitors & Drive More Local Sales | stupidDOPE | Est. 2008

Local SEO and structured, trusted content are essential for dispensaries to rank in AI-driven local search, increase store visits, online orders, and build trust.
fromOK Magazine
3 days ago

Khrystyna Komarovska: 'Attention is the new currency, and it must be managed'

Digital has never been just marketing for me. It is a tool that connects creativity and influence. I always say: attention is the new currency. It all started with short videos and bold ideas that unexpectedly went viral. This gave me the confidence that I can use the language of cinema and storytelling on social media to create projects that change the perception of brands.
Marketing
fromAdweek
2 days ago

ADWEEK's Team Visionary Awards Recognize Collective Excellence

Awards often recognize individuals.
Marketing
fromWWD
2 days ago

Intimissimi Debuts 'Feel the Billboard' Out-of-home Marketing Campaign in New York, Brooklyn and L.A.

Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its "Feel the Billboard" out-of-home campaign for its Ultralight With Cashmere collection. Set at street level, the billboards, which went up Monday night, have a wild posting aura as they invite passersby on the street to interact with it by inviting them touch and feel an enlarged swatch of the Ultralight With Cashmere materials, which is adhered to the advertising poster.
Marketing
Marketing
fromHubspot
3 months ago

How to create AI prompts that eliminate bias and increase conversions

Marketers must identify and remove AI-generated biases across the customer journey to ensure products feel inclusive and relevant to underrepresented consumers.
Marketing
fromItsnicethat
2 days ago

POV: Are client briefs getting worse?

The modern creative brief is weakening, often reduced to vague, recycled objectives, creating a measurable skills gap in agencies and client organizations.
Marketing
fromTasting Table
2 days ago

Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly - Tasting Table

Pepsi's 2017 Kendall Jenner commercial appropriated protest imagery and provoked a swift, widespread backlash for appearing tone-deaf and opportunistic.
fromCreative Bloq
2 days ago

"Our bottle has always been a canvas": how Absolut distilled Keith Haring's art

Absolut Vodka has unveiled the latest in its iconic artist collaboration series with a striking homage to Pop Art legend, Keith Haring. With a custom bottle and immersive gallery experience taking over Charing Cross tube station (aptly renamed 'Haring Cross'), the brand champions Haring's mission to make art accessible for all. After a triumphant Warhol collaboration back in 2024, Absolut was left questioning how it could top its previous project.
Marketing
Marketing
fromCreative Boom
3 days ago

Which brands are cutting through with Gen Alpha in 2025, and why?

Generation Alpha (2010–2024) is digitally fluent, culturally diverse, and exerts major consumer influence, blurring lines between children's and adult brands.
Marketing
fromBusiness Insider
2 days ago

Brands are losing interest in AI influencers - but tech gains could bring a new wave of enthusiasm

Brands reduced partnerships with AI influencers about 30% in early 2025 due to underperformance and consumer backlash, though interest may return with technology improvements.
fromSearch Engine Roundtable
2 days ago

Daily Search Forum Recap: October 7, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing an Ask AI Mode anything carousel feature. Bing is testing an updated Copilot product search box. Google Merchant Center allows you to use your own brand name in your short title. Google Discover was showing the publisher's name twice, it was a bug. Plus, I am offline today for Sukkos, so this email was pre-written
Marketing
Marketing
fromTipRanks Financial
2 days ago

PanGenomic Health Expands Investor Relations with Fairfax Partners - TipRanks.com

PanGenomic expanded its investor relations agreement with Fairfax Partners, funding monthly fees and digital marketing to increase brand visibility and commercial growth.
Marketing
fromstupidDOPE | Est. 2008
2 days ago

The New Hennessy V.S.O.P by LeBron James Blends Style, Legacy, and Craftsmanship | stupidDOPE | Est. 2008

LeBron James and Hennessy will release a limited-edition Hennessy V.S.O.P bottle in October 2025 celebrating leadership, celebration, and their shared legacy.
Marketing
fromIKEA Museum
2 days ago

Time travelling with IKEA catalogues 1951-2021 - IKEA Museum

The IKEA catalogue was produced in Älmhult for over 70 years, evolving with cultural shifts and ending print with the 2021 edition.
Marketing
fromLos Angeles Times
2 days ago

Barbie is teaming up with Ilona Maher and other rugby stars to help keep girls in sports

Ilona Maher joins Mattel's Team Barbie campaign to encourage girls to embrace confidence, stay in sports, and promote body-positive athletic participation.
Marketing
fromFortune
3 days ago

How AWS's CMO plans to turn marketing into a revenue driver | Fortune

CMOs are now cross-functional leaders accountable for revenue, shaping product, growth strategy, and measurable business outcomes.
Marketing
fromThe Drum
3 days ago

Mark Ritson: We know what distinctive marketing looks like. Now let's agree what to call it

Repeated, explicit branding within ads dramatically improves brand recall—about seven recognizable brand references in a 30-second spot yields near‑100% brand recall.
fromForbes
3 days ago

How Marketers Can Get-And Stay-On GenAI Travel Itineraries

From activities to cultural interactions, now more than ever, travelers want experiences, and GenAI is playing a pivotal role in helping them book trips that will meet or even exceed their expectations. A 2025 Phocuswright survey found that 78% of respondents felt GenAI improved trip planning, and Google is now incorporating AI-generated content into its search results. Now, instead of spending hours meticulously researching potential destinations, hotels and activities, travelers are getting AI recommendations, ideas and even full-blown itineraries with just a few prompts.
Marketing
fromThe Drum
3 days ago

'The funnel is dead': Kantar's Leigh O'Donnell on how shoppers now decide in a blink

Kantar's head of shopper and category insights says people still love stores, carts and the joy of finding something new, but discovery, conversion and delivery can now happen in a blink. "Someone can become acquainted with a brand, convert it and have it delivered to their house. That's... a subterfuge for classic path to purchase." In her view, the job for retailers and brands is to meet that reality, not pine for the old map.
Marketing
Marketing
fromRetail Dive
4 days ago

Incentives marketing: The next frontier for retail loyalty

Retailers are unifying promotions and loyalty into a single data-driven incentive strategy that transforms them from cost centers into strategic growth assets.
Marketing
fromMarketing Dive
4 days ago

Inside CeraVe's social-first partnership with the NBA

CeraVe became the official skincare and haircare partner of the NBA, launching social-first, experiential, philanthropic and gaming activations to reach diverse, digitally engaged audiences.
Marketing
fromForbes
3 days ago

When Brand Change Backfires: How To Avoid Status Quo And Controversy

Brand evolution must preserve core emotional elements customers love while adapting to remain relevant; curiosity should guide change, not panic or trends.
Marketing
fromDigiday
4 days ago

Creators fear that cheap, scalable AI talent might soon come for their paychecks

AI-generated personalities are increasingly used by platforms and brands, threatening human creators by offering cheaper, controllable alternatives that may shift budgets away from real people.
Marketing
fromIntelligencer
3 days ago

'Do You Believe I'm a Scam? Haha'

Tai Lopez built a lucrative self‑help empire by leveraging celebrity access, aggressive YouTube ad spamming, and a repackaged subscription course selling success formulas.
Marketing
fromInc
3 days ago

These 8 LinkedIn Moves Will Dramatically Boost Someone's Influence

Use specific LinkedIn actions—expand posts, comment thoughtfully then like, reply to responses, and tag selectively—to increase a connection's visibility.
fromBusiness Insider
3 days ago

Coca-Cola is leaning on Hollywood to win over Gen Z

This Halloween, horror fans will be invited to a live experience from Coca-Cola's Fanta, where they'll be spooked by iconic scary movie characters like Chucky and M3gan and challenged to navigate a series of escape rooms. The Haunted Fanta Factory, open nightly in New York from October 29 to 31, is the product of a Coca-Cola partnership with Hollywood studio Universal Pictures and its production partner Blumhouse. There will also be soda cans sporting movie characters, a limited flavor sold at AMC theaters,
Marketing
fromstupidDOPE | Est. 2008
3 days ago

Hasbro's MONOPOLY and Mattel's Hot Wheels Unite for a 90th Anniversary Collectible | stupidDOPE | Est. 2008

Two of the most iconic names in play are joining forces for the first time in history. To celebrate MONOPOLY's 90th anniversary, Hasbro and Mattel have unveiled a special crossover: the MONOPOLY x Hot Wheels "Pass 'N Go" 1:64 die-cast collectible. The collaboration brings together nearly a century of board game nostalgia and generations of die-cast car culture, resulting in a miniature that perfectly captures the shared spirit of imagination, strategy, and competition that defines both brands.
Marketing
Marketing
fromSocial Media Today
5 days ago

TikTok Ups Subscription Revenue Share for US Creators

Creators with 10k+ followers and 1M monthly views qualify for a 20% bonus; NA and Canadian creators receive 70% revenue, up to 90%.
Marketing
fromClickUp
5 days ago

Marketing Strategies for Restaurants: How to Retain Customers

Build deep customer loyalty by creating meaningful experiences, personal connections, and consistent marketing to turn casual diners into regulars.
fromMedium
2 weeks ago

The 5-Minute ChatGPT Prompt Chain for Actionable Insights

Let's be brutally honest. Your user personas are probably garbage. They're a collection of stock photos and demographic fluff that you and your team spent a week creating, only to file them away in a Google Drive folder to be forgotten forever. "Marketing Mike," who is 35, married, and "enjoys hiking," isn't helping you make better decisions. He's an art project.
Marketing
Marketing
fromABC7 Chicago
4 days ago

Cracker Barrel dumps the design firm behind its disastrous logo change

Cracker Barrel ended its engagement with design firm Prophet and reversed a branding and restaurant redesign after online backlash that hurt traffic and stock.
Marketing
fromwww.amny.com
5 days ago

DraftKings UFC 320 Promo Code: Claim $200 Bonus on Ankalaev-Pereira Fight | amNewYork

New DraftKings users can bet $5 on any UFC 320 fight and, if the bet wins, receive a $200 bonus paid as eight $25 bonus bets.
Marketing
fromCreative Bloq
5 days ago

I just learned about Red Bull's ingenious empty can marketing

Subliminal guerrilla marketing that creates social proof can powerfully accelerate brand adoption, as exemplified by Red Bull's purported empty-can tactic.
fromCreative Bloq
5 days ago

These rage inducing AI ads were built to be vandalised

An A.I company just spent $1 million+ on print advertising in nyc, one of the biggest campaigns ever done.. only for it to be immediately graffitied by locals from r/interestingasfuck Created by Friend's 22-year-old CEO Avi Schiffmann, it seems the campaign was engineered to spark backlash. In response to a curious commenter on X who wrote, "Tell me the graffiti was part of the original print," Avi simply responded, "Why do you think I left so much white space?"
Marketing
fromCbsnews
6 days ago

Lodi's social media strategy pays off, turning local businesses into viral success stories

"It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way."
Marketing
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