Marketing
Marketing

fromMiami Herald

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.

fromMiami Herald

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

fromFood & Beverage Magazine

Amstel's Authenticity Campaign: Shot Without Permission

Amstel Beer promotes authenticity through its campaign 'Shot Without Permission', capturing genuine moments of friendship in neighborhood bars.

fromwww.housingwire.com

Taylor Morrison, Liquid Death team up for giveaway

Taylor Morrison's campaign generated over 3,500 leads in 24 hours through a collaboration with Liquid Death, leveraging their social media following.

8 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromLondon Business News | Londonlovesbusiness.com

13 hours ago

Maximum coverage: Why large branded golf umbrellas offer unmatched visibility - London Business News | Londonlovesbusiness.com

Golf umbrellas have evolved from utility items to effective marketing tools, enhancing brand visibility in various environments.

fromfoodnservice.com

11 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

8 hours ago

What happens when sales drives your content | MarTech

Editorial teams can significantly influence content and marketing strategies, sometimes leading to a lack of cohesive content planning.

fromThe Drum

11 hours ago

Fireside Chat: Inside L'Oreal

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.

Marketing

fromModern Retail

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.

9 hours ago

David Beckham's Supplement Brand Is Doing $10 Million A Month. The Secret Goes Beyond Just Celebrity.

David Beckham's supplement brand IM8 achieved $120 million in ARR within its first year, largely due to cofounder Danny Yeung's influence.

With the World Cup around the corner, media buyers expect streaming prices to soar

Major brands are launching World Cup ad campaigns, with Unilever's Rexona featuring a star-studded hero film and a focus on social media engagement.

fromCity AM

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.

With the World Cup around the corner, media buyers expect streaming prices to soar

Major brands are launching World Cup ad campaigns, with Unilever's Rexona featuring a star-studded hero film and a focus on social media engagement.

fromCity AM

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.

13 hours ago

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.

14 hours ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.

Marketing

fromVariety

4 hours ago

Neon Promotes Joey Monteiro to President of Worldwide Marketing and Alexandra Altschuler to President of Media

Neon promotes key marketing executives following record Oscar nominations, enhancing its marketing strategy and leadership team.

Is a Formula One partnership worth it?

Brand alliances with Formula One teams require significant investment, but alignment with business goals and audience is crucial for success.

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting 'Poppi be Poppi' | Fortune

I do TikToks in Crocs and socks with my hair in a ponytail. I'm just a normal person.

Marketing

fromFood & Beverage Magazine

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

"Of course you can think of a billion fun ideas with a million-dollar budget, but in every role there is a timeline and a budget, so you have to think of ideas that are actually achievable."

Marketing

Leadership Shifts and Innovations in Food & Beverage

Leadership changes in the food and beverage sector are driving innovation and strategic growth.

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.

The Billboards On The Way To Coachella Are Some Of The Most Anticipated Marketing Of The Year. Here's Why.

Billboards along Interstate 10 for Coachella symbolize a cultural shift towards physical advertising as consumers seek trust and tangible experiences.

fromThe Mirror US

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.

The Billboards On The Way To Coachella Are Some Of The Most Anticipated Marketing Of The Year. Here's Why.

Billboards along Interstate 10 for Coachella symbolize a cultural shift towards physical advertising as consumers seek trust and tangible experiences.

more#coachella

fromwww.businessinsider.com

How Taco Bell uses its best GMs as a growth engine

Taco Bell's Golden Bell awards recognize top managers, emphasizing their role in driving sales growth and company culture.

fromwww.amny.com

Op-ed | Why the MTA wants to hear from you this spring | amNewYork

The MTA's Spring Customers Count survey aims to gather honest feedback from riders about their commuting experiences, which is crucial for making necessary improvements to the transit system.

Marketing

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.

How to Turn Connections Into Strategic Partnerships That Scale

Strategic alliances require intention, genuine curiosity, and respect to evolve from casual connections into high-impact partnerships.

fromTasting Table

13 Bizarre Vintage Food Ads We Can't Believe Are Real - Tasting Table

Marketing trends evolve with consumer habits, showcasing bizarre and memorable campaigns from various eras.

The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won't make anyone mad

Coca-Cola's recent campaign mirrors its iconic 1971 'Hilltop' ad, presenting an idealized America amidst current social and political tensions.

3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

3 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.

#sustainability

fromYanko Design - Modern Industrial Design News

Disney and NatGeo Built Billboards That Bees Can Actually Live In - Yanko Design

Innovative billboards in Manchester serve as habitats for bees, merging advertising with environmental sustainability.

Is Earth Day Marketing Losing Impact as Sustainability Scrutiny Grows?

Sustainability marketing must be rooted in measurable goals to build consumer trust, especially during events like Earth Day.

fromYanko Design - Modern Industrial Design News

Disney and NatGeo Built Billboards That Bees Can Actually Live In - Yanko Design

Innovative billboards in Manchester serve as habitats for bees, merging advertising with environmental sustainability.

Is Earth Day Marketing Losing Impact as Sustainability Scrutiny Grows?

Sustainability marketing must be rooted in measurable goals to build consumer trust, especially during events like Earth Day.

more#sustainability

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

3 days ago

AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

AX Beauty brands appoints Noelle Cantarano as its first chief marketing officer to enhance brand strategy and growth.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.

Why 'Boring' Businesses Can Be the Smartest Investments

A business can be profitable by solving common problems for large audiences rather than being flashy or novel.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromIndependent

This Working Life with Sarah Sherry - 'The work is high pressure, we need everyone to hit the ground running'

Teamwork and a youthful perspective are essential in navigating the fragmented media landscape and enhancing brand experiences.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromIndependent

This Working Life with Sarah Sherry - 'The work is high pressure, we need everyone to hit the ground running'

Teamwork and a youthful perspective are essential in navigating the fragmented media landscape and enhancing brand experiences.

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.

Walker Drawas Opens New York Office, Expands Talent Division and Launches Performance PR Unit

Walker Drawas has opened its first New York office, expanding its brand marketing services and talent representation capabilities.

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

#public-relations

Marketing

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.

Marketing

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

more#public-relations

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.

fromThe Hollywood Reporter

CAA Wants to Bring More Marketers to Hollywood's Creative Table

CAA is integrating brand marketers into the creative process of original IP series to enhance storytelling and audience connection.

fromAdExchanger

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep | AdExchanger

Liquid Death employs edgy marketing strategies while addressing challenges in measuring the effectiveness of its sales campaigns.

fromFood & Beverage Magazine

Whitney Leavitt Joins Cool Sips as Chief Creative Officer

Whitney Leavitt becomes Chief Creative and Brand Officer at Cool Sips, aiming to transform the brand with innovative flavors and experiences.

fromhbr.org

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.

Niche, cryptic, trippy: Coachella's billboards are a preview of music branding in 2026

Billboards for Coachella 2026 showcase unique visuals and fonts, reflecting the evolving landscape of music branding and advertising.

How To Serve Clients Amid Board Scrutiny And Investor Activism

Agency conversations with executives now focus on measurable business impact rather than just creative output.

fromThe Cool Down

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.

fromMoz

Brand Bias in Prompts: An Experiment

The experiment analyzed three types of prompts related to SEO tools: brand, soft-brand, and non-brand.

fromExchangewire

Kargo Announces Closed Beta of Project KERA

Kargo's Project KERA transforms media buying by integrating planning, creative, and measurement into a unified, performance-driven platform.

fromAdweek

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.

Marketing

Dawn's refill jug got an ergonomic makeover

The old Dawn refill jug had a standard circular mouth that glugs when it pours out unevenly. One wrong move and that dish soap could end up all over the kitchen counter.

Marketing

fromFox News

Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

Nutella gained viral fame during NASA's Artemis II mission when a jar floated in zero gravity, creating an unprecedented free advertisement.

Sonic Branding: The Most Underused Asset In Marketing

Sonic branding is a powerful yet underutilized tool in marketing that enhances brand recognition and recall.

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.

Marketing

What the fees customers hate reveal about your pricing strategy | MarTech

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.

more#customer-experience

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

fromwww.housingwire.com

Thad Wong: The pre-market listings fight moved on when Zillow changed course

Sophisticated pre-marketing strategies, like product drops, create buzz and demand, benefiting various industries including real estate.

fromMiami Herald

11 marketing budget mistakes to avoid (and how to avoid them)

Avoid common marketing budget mistakes to maximize ROI and ensure effective investment.

fromFood Dive

The new flavor pipeline: How social media is rewriting the rules of food and beverage innovation

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.

Marketing

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.

#experiential-marketing

Marketing

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.

more#experiential-marketing

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

The billion-dollar bet that turned insurance into entertainment | Fortune

American insurance companies prioritize comedy in advertising over product explanation, creating entertainment franchises that dominate market share.

fromTasting Table

Is That Restaurant Ketchup Bottle Actually Filled With Heinz? Here's How To Tell - Tasting Table

In 2023, Heinz addressed the scourge of the restaurant table known as 'ketchup fraud', in which restaurants replace the ketchup in spent Heinz squeezy bottles with cheaper brands.

Marketing

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

fromSfgate

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromAdExchanger

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.

fromTheStreet

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.

fromBevindustry

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.

Red Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return | Fortune

Endless Shrimp has long been a Red Lobster guest favorite and one of our most popular promotions for 20 years. We're always paying attention to what our guests are asking for.

Marketing

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

fromeLearning Industry

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.

fromMoneywise

One influencer made $350,000 promoting cruises to Gen Z - how a younger crowd is transforming the cruise industry

Cruise lines are reinventing marketing strategies to attract younger travelers by partnering with social media influencers.

fromUnHerd

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.

fromRAIN News