Marketing

Marketing

Giant Spoon created a campaign for the emerging electric vehicle brand Lucid that was essentially a short action film, directed by James Mangold and starring Oscar nominee Timothée Chalamet.

The campaign leans into humor, but its premise stays rooted in a relatable experience. Cardi appears overwhelmed by notifications, sticky notes, and endless reminders, capturing the feeling of trying to stay on top of everything at once.

"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."

Colin Walsh, Glossier's new chief executive, stated that the closures are necessary to focus on a 'true expression of where this brand has been and where it needs to go.'

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.

I think everyone embraced this storytelling concept because we have to talk about the materials, the product, but doing it in a way that drives an emotional connection with the consumer.

Sarah's appointment as CMO represents Lands' End's evolution as the team continues to grow the brand and attract new and younger customers, underscoring a renewed commitment to brand-building, modern marketing leadership and long-term growth.

To be part of our Hall of Fame, a company must rank for at least 25 years consecutively. In the Hall of Fame, brands are listed in descending order based on the number of years they have been ranked - starting at the top, with the three companies that have ranked every year that the Franchise 500 has existed.

Cool Spot first appeared in 1987 to try to refresh the brand's image. The character was essentially an anthropomorphic version of the red dot in the 7Up logo. In commercials, the dot transformed into a tiny animated figure with sunglasses, sneakers, and a very cool 'tude. His chilled-out personality fit neatly into the brand's long-running "Uncola" positioning, which sought to frame 7Up as the cool and quirky alternative to traditional colas.

Product knowledge is the sum of everything an employee understands about the products and services they work with. At its core, it means knowing "what you're selling" inside and out. This includes product features, benefits, use cases, pricing, and how the product fits into customers' lives and the competitive landscape.