Marketing

Marketing

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.

In 2023, Heinz addressed the scourge of the restaurant table known as 'ketchup fraud', in which restaurants replace the ketchup in spent Heinz squeezy bottles with cheaper brands.

Endless Shrimp has long been a Red Lobster guest favorite and one of our most popular promotions for 20 years. We're always paying attention to what our guests are asking for.

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

When the CEO held a virtual town hall in 2020 and said there needed to be layoffs, I knew I would be one of the first to go because I served zero purpose at that point.

BlackRock CEO Larry Fink said high oil prices for a sustained period would trigger a 'steep and stark recession' - one that could wipe out nearly $50 billion in ad spend this year and another $44 billion the next.

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

The nominees for the 30th annual Webby Awards showcase a diverse range of stars and viral sensations, including Cardi B, Steph Curry, and Dwayne Johnson, alongside unconventional entries like a limited-edition soap made with Sydney Sweeney's bathwater.

Tiffany Rolfe emphasizes that artificial intelligence is not just a tool but a transformative force in the creative process, enabling agencies to enhance their output and efficiency.

"Sometimes you just want free. We saw that as an opportunity for us to surprise and delight advertisers and audiences."

Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling.

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.

Asha retired 'This is an Xbox' because it didn't feel like Xbox. She is personally leading a reset of how we show up as a brand.

Research from the Brand Buildings Group shows that people are 74% more likely to trust someone with an established personal brand.