The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.
Brand strategy fundamentally defines who a brand is, what it stands for, and the reasons consumers should prefer it over competitors. It ensures the work is effective and aligned with clients' objectives, transforming creative ideas into actionable results that yield profit.
Gemma Midwinter from HOB Salons' Epping branch took the top spot in the Manager of the Year category, sponsored by Goldwell, at the British Hairdressing Business Awards. The judges were impressed by her passion for high standards and team development, recognising her as a standout salon manager.
Brands that succeed in the attention economy have PR strategies that create visibility. They prioritize media coverage, awards, and social proof to position themselves as key players.