Marketing

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Marketing
fromBusiness Matters
1 day ago

Luxury Marketing in Italy: What Has Changed and How to Communicate with a High-End Audience

The luxury market in Italy is transforming, focusing on experiences and emotional connections rather than just products.
Marketing
fromBusiness Matters
1 day ago

How Much Should Companies Spend on Branded Gifts?

Branded gifts enhance brand visibility and customer loyalty, but spending should balance cost and perceived value.
#branding
Marketing
fromThedrum
6 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.
Marketing
fromThedrum
11 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing
fromThedrum
6 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.
Marketing
fromThedrum
11 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing
fromExchangewire
7 hours ago

Omicom Media Singapore's Chloe Neo and Daniel Henriksen Q&A

The OM Growth Model emphasizes physical, mental, and emotional availability for brands to succeed in the digital media ecosystem.
Marketing
fromDigiday
4 hours ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
Marketing
fromThedrum
3 hours ago

A brand focused Black Friday drives sales for ecommerce retailer

Abigail Ahern focuses on premium home accessories and employs coordinated SEO and paid media strategies to enhance brand visibility and revenue.
Marketing
fromDigiday
4 hours ago

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

Powerade launched the 'Power Your Fate' campaign for FIFA World Cup 2026, focusing on inclusivity and local engagement through social media and athlete involvement.
fromElite Traveler
3 hours ago

How to Navigate a Yacht Show Like a Pro

"Yacht shows play a central role across the entire yachting ecosystem. They're not just for buyers, but for everyone involved in bringing a yacht or charter vacation to life."
Marketing
Marketing
fromThedrum
21 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromVariety
13 hours ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
#customer-awareness
fromThedrum
1 day ago
Marketing

How a long-term radio advertiser successfully switched to digital audio ads

fromThedrum
1 day ago
Marketing

How a long-term radio advertiser successfully switched to digital audio ads

Marketing
fromThedrum
1 day ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
1 day ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
#influencer-marketing
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromMiami Herald
14 hours ago

Inspired by Coachella to hire influencers? What your contract should cover

Clear influencer agreements are essential for successful partnerships, especially during major events like Coachella, to avoid confusion and protect budgets.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 day ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
#artificial-intelligence
Marketing
fromwww.businessinsider.com
2 days ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
Marketing
fromThe Globe and Mail
19 hours ago

How a two-person ad shop chases big-agency results

BaD Mktg uses AI and project fees to enhance efficiency and creativity, achieving significant revenue and profit margins in a short time.
Marketing
fromwww.businessinsider.com
2 days ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
Marketing
fromForbes
12 hours ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Marketing
fromEntrepreneur
18 hours ago

How to Control the Narrative About Your Business From Day One

Ambiguity during a company's launch is an opportunity to define its identity and influence market perception.
Marketing
fromThedrum
1 day ago

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.
Marketing
fromEMARKETER
1 day ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing
fromExchangewire
17 hours ago

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.
Marketing
fromThedrum
19 hours ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
fromwww.businessinsider.com
23 hours ago

I cofounded Angie's List. People recognize me when I'm running to the grocery store in sweats.

When we started Angie's List in Columbus, Ohio, in 1995, it was called Columbus Neighbors. I was the only employee, and I was the one who answered the phones and went door-to-door signing up contractors to join.
Marketing
Marketing
fromDigiday
1 day ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
fromwww.marketingdive.com
1 day ago

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events.
Marketing
#advertising
fromThedrum
11 hours ago
Marketing

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

fromDigiday
4 days ago
Marketing

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

fromThedrum
11 hours ago
Marketing

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

Marketing
fromDigiday
4 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing
fromInc
1 day ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
#duolingo
Marketing
fromAol
1 day ago

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.
Marketing
fromwww.businessinsider.com
1 day ago

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.
Marketing
fromAol
1 day ago

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.
Marketing
fromwww.businessinsider.com
1 day ago

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.
Marketing
fromInc
1 day ago

How to Use AI in Crisis Communications

AI tools enhance crisis communication by identifying issues early, but effective response relies on interpretation and structured frameworks.
Marketing
fromMarTech
1 day ago

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.
Marketing
fromEntrepreneur
1 day ago

From Daymond John to BillionDollar Startups - How This Media Strategist Turns Founders Into Headlines

You won't excel unless you care - find projects you can authentically throw your energy into.
Marketing
fromRetail Brew
1 day ago

Coworking with Ryan Deutsch

Empathy is crucial in retail, helping brands create meaningful customer relationships through personalized experiences and data utilization.
Marketing
fromwww.theguardian.com
2 days ago

An element of exploitation': the world of TikTok child skincare influencers

Children as young as 13 are promoting skincare products, raising concerns about marketing ethics and the necessity of such products for their age group.
Marketing
fromwww.theguardian.com
1 day ago

City firms bank on savvy' advertising campaign to push Brits towards investing

A government-backed campaign featuring a CGI squirrel aims to encourage British savers to invest rather than keep cash savings.
fromFood & Beverage Magazine
1 day ago

Mountain Dew Celebrates Its Roots with New Campaign

The campaign's main creative spot, Hoedown | Mountain Dew: An American Original, debuted across social and digital media platforms, showcasing the fun and unexpected elements of the Mountain Dew origin story.
Marketing
Marketing
fromwww.theguardian.com
1 day ago

Yes, retail investment needs a boost but the squirrel looks too tame | Nils Pratley

Savvy Squirrel aims to encourage investment over cash savings for better long-term financial health.
fromMedium
1 day ago

What improv taught me about why innovation falls out of sync

When performers fall out of sync, even the best improv starts to break down. Innovation is a team sport, and skill alone won't yield favourable results.
Marketing
#digital-advertising
Marketing
fromThe Drum
1 day ago

Learnings from The Drum Awards for Digital Advertising

Essential elements for success at The Drum Digital Advertising Awards are defined by industry experts.
Marketing
fromThedrum
4 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
4 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThe Drum
1 day ago

Learnings from The Drum Awards for Digital Advertising

Essential elements for success at The Drum Digital Advertising Awards are defined by industry experts.
Marketing
fromThedrum
4 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
4 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromForbes
2 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromMarTech
2 days ago

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.
Marketing
fromForbes
2 days ago

Virgin Red's Loyalty Playbook And An 18% Increase In Points Use

Virgin Red focuses on human connection and experiences rather than just transactional loyalty programs.
Marketing
fromExchangewire
2 days ago

Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For

Judges for The Wires 2026 seek authenticity, trust, and measurable outcomes in entries.
#davids-bridal
Marketing
fromDigiday
3 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromDigiday
3 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromModern Retail
4 days ago

David's Bridal ramps up its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromDigiday
3 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromDigiday
3 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromModern Retail
4 days ago

David's Bridal ramps up its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromForbes
2 days ago

How Coachella Became A Testing Ground For Cultural Brand Relevance

Successful brand activations at Coachella enhance cultural relevance by participating in the festival's atmosphere rather than just generating visibility.
fromInc
2 days ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
#brand-management
Marketing
fromThedrum
2 days ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
Marketing
fromThedrum
2 days ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
Marketing
fromThedrum
2 days ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
Marketing
fromThedrum
2 days ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
fromThe Drum
2 days ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
Marketing
fromBevindustry
3 days ago

Miller Lite, Livvy Dunne partner to 'spill the tea', drop first-of-its-kind tea set

Miller Lite and Livvy Dunne launch 'Legendary Moments with Livvy' campaign to promote real-life connections through a unique tea time set.
Marketing
fromForbes
3 days ago

Soft Skills Are Back ... And May Be Here To Stay!

Soft skills are increasingly important in the AI age, reflecting a shift similar to the post-millennial era's clash between generations.
Marketing
fromMarTech
3 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Marketing
fromInc
3 days ago

Startups Are Spending Six Figures to Show Up on College Campuses. How They're Winning Over Coeds

Companies are increasingly targeting college campuses for growth marketing, shifting budgets from social media to on-campus events and promotions.
fromThedrum
4 days ago

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

We're absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.
Marketing
Marketing
fromDigiday
4 days ago

The World Cup is set to lift demand for digital out-of-home spending

Advertisers are preparing for the FIFA World Cup with a focus on digital out-of-home marketing and experiential activations.
Marketing
fromThedrum
4 days ago

Across The Desk with Lamar's John Miller

OOH advertising is proving its effectiveness through measurable ROI, driving web traffic, foot traffic, and conversions.
#pandora
Marketing
fromThedrum
4 days ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
4 days ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
Marketing
fromThedrum
4 days ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
4 days ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
fromCMSWire.com
3 days ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.
Marketing
Marketing
fromInc
3 days ago

Lancome 'Accidentally' Sent PR Packages to the Wrong People. It Was a Brilliant Marketing Move

Lancôme's PR package mix-up with A-list actresses was a successful marketing stunt to promote new skincare products.
Marketing
fromForbes
4 days ago

12 Ways To Build A Personal Brand That Cuts Through AI-Driven Noise

Differentiation is crucial for personal branding; distinctiveness is now more important than visibility in a world saturated with content.
#digital-marketing
Marketing
fromThedrum
4 days ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
4 days ago

Jellyfish Names Marie Raimbert-Galtier as Managing Director for France

Jellyfish is redefining digital marketing by integrating media, creative, and data through technology and Generative AI to drive brand growth.
Marketing
fromThedrum
6 days ago

MZ Wallace appoints Croud to drive international growth

Croud helps brands achieve growth through innovative intelligence and a flexible, scalable agency model.
Marketing
fromThedrum
1 week ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing
fromThedrum
4 days ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
4 days ago

Jellyfish Names Marie Raimbert-Galtier as Managing Director for France

Jellyfish is redefining digital marketing by integrating media, creative, and data through technology and Generative AI to drive brand growth.
Marketing
fromThedrum
6 days ago

MZ Wallace appoints Croud to drive international growth

Croud helps brands achieve growth through innovative intelligence and a flexible, scalable agency model.
Marketing
fromThedrum
1 week ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
fromThedrum
4 days ago

Team One And Lexus Win Adweek Media Plan Of The Year Award

The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC.
Marketing
Marketing
fromThedrum
4 days ago

Social for Good: How Allbirds Leverages Social Media to Amplify, Engage, and Drive Sustainable Change

Allbirds exemplifies how businesses can achieve success through sustainability and social responsibility in their operations and marketing strategies.
Marketing
fromThe Drum
5 days ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Marketing
fromThedrum
4 days ago

Senior promotions as SEO agency's stronghold continues

Blue Array promotes Sean Butcher to COO and Kim Dewe to Head of SEO, reinforcing its leadership and commitment to internal growth.
Marketing
fromFast Company
5 days ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromwww.restaurantdive.com
1 week ago

Who's Hungry? What GroundTruth's first-party data says about today's restaurant visitors.

Dining out remained stable in 2025, with significant seasonal effects on foot traffic patterns across various restaurant types.
Marketing
fromThedrum
6 days ago

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.
Marketing
fromEntrepreneur
6 days ago

How Pricing Decisions Change When the CFO Is in the Room

CFO involvement in pricing enhances cost visibility, improves margins, and ensures alignment between finance and commercial teams.
Marketing
fromThe Verge
6 days ago

Peloton, stay in your lane

Peloton is attempting a rebrand with celebrity endorsements and a focus beyond just fitness technology.
Marketing
fromVogue
6 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromDigiday
1 week ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing
fromThe Drum
1 week ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
fromGamesBeat
6 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
fromwww.housingwire.com
6 days ago

Keller Williams and Sotheby's explain RealTrends Verified success

Every year, the real estate market becomes more global and our advisors have really capitalized on the flow of referral back and forth. This flow of clients and referrals helped our brand turn out the strong performance it did in 2025, despite overall housing market conditions in the U.S.
Marketing
fromFood & Beverage Magazine
6 days ago

Pawel Brzezinski Joins Legends Global: A New Era Begins

Pawel's track record of building world-class hospitality experiences at scale makes him the ideal leader to drive our premium hospitality vision forward.
Marketing
Marketing
fromPR Daily
1 week ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
Marketing
fromRAIN News
1 week ago

Spotify's "Wrapped" Branding Influence ... Wrapped

Annual 'Wrapped' branding has inspired various companies to summarize user engagement and performance in a personalized format.
Marketing
fromAdExchanger
1 week ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
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