Marketing

Marketing

DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for high-performing, cost-effective media, and builds on previous DV research indicating that consumers actively value brands that support news content by advertising alongside it.

As a kid, I woke up every Thanksgiving morning just to watch the parade. I was captivated by the energy and the brands that made it to that stage,

I get it. Putting yourself out there can feel awkward. Exposed. Vulnerable. That's how I feel about dancing in public. It's my own personal nightmare. At Zumba, I'm hiding behind the water cooler. At my wedding, my husband had to mouth the 1-2-3-4 count so I wouldn't lose the beat. And recently at a music festival, the band leader pointed at me to come dance on stage. I prayed he was pointing to the person behind me. Nope.

That issue, published just about 84 years ago today, also includes advice on "putting up" your car for the winter ("the shortage of anti-freeze compounds and the high cost of fuel may make it worthwhile"), warns against purchasing "hosiery made by joining rayon tops to nylon legs" ("the nylon price situation isn't any more reassuring than it's been"), and stresses the importance of making do with the carpets and rugs you already have ("Bread & Butter readers don't have to be told the difficulties of the cotton and linen situation").

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI launched shopping research in ChatGPT. Google Ads accounts are being hijacked and it seems Google is not able to do much about it. Google Local Service Ads is testing removing the more listings button. Google expanded the what to know to core search for product details. Google is reinstating suspended hotel listings.

On one end of the spectrum are glittering ads featuring the likes of Mariah Carey encouraging shoppers to splurge on beauty and influencers unboxing beauty advent calendars worth thousands of dollars. On the other are brands urging consumers to slow down, buy less or opt out of the frenzy entirely. To large audiences, some of the more ostentatious ads have come across as tone deaf in a season where news has centred around people missing paychecks and food assistance benefits.

When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure how to play by their rules or where to start? No stress-we have you covered. The voice of authority  There is no way around it; the bigger your name or the more recognized you are as an expert in your industry, the more appealing you will be to producers and bookers.

Black Friday is one of the largest days of the year for consumers and businesses alike. But it's not just big retailers that stand to profit on Black Friday - a GoDaddy survey found that about 78% of consumers are as (or more) likely to buy from a small business compared to previous years. Small businesses can share in a piece of the pie, as long as they have a dedicated Black Friday marketing strategy in place.

As a Spanish and Political Science student, it may come as a surprise to some that I am involved in a club that delves into journalism and media marketing. I, along with many Her Campus community members, do not envision ourselves pursuing a career in blog-style writing or marketing. So what is the appeal of Her Campus to college students like me?

Tribes and communities are deeply ingrained as important in the human psyche. By leveraging this fact, you can more efficiently increase engagement and foster loyalty among your customers, regardless of the type of product you're selling. This goes for almost all companies. That's not to say that some types of products and services aren't more or less suited, but except for a few specific niches, almost any can benefit to some degree from a community.

Disney and Formula 1 are kicking off their multi-year collaboration at the Las Vegas Grand Prix this weekend with appearances from Mickey & Friends, exciting fan experiences, all-new F1 merchandise, and, of course, a dose of Disney magic. F1 is undoubtedly one of the most exciting sports to watch right now, with race viewership and attendance continuing to accelerate in the U.S. and abroad, thanks in part to summer blockbuster "F1 The Movie," three relatively new American grand prix, and the popular Netflix series Formula 1: Drive to Survive.

Two Ways of Living Through Time Clock timers live by external time. They wake up to an alarm, eat breakfast at a designated hour, and arrive at work precisely when the clock dictates. Their day unfolds in neat, measurable units, each activity clearly marked by a start and an end. A clock timer's sense of order comes from synchronizing with the external rhythms of time.

Spending any amount of time in front of a TV is sure to acquaint you with a brand's latest marketing materials. At the same time, there are some tool brands that you likely know, yet you can't think of a single time you've seen them advertised via commercials. Snap-On is one such tool source, with its lack of in-your-face advertising being by design rather than a marketing team flub.

"We're going analog," he said. "Analog?" I echoed. I was speaking to David Bruns, who with J.R. Olson co-writes the military-espionage Command and Control series. He explained that they're skipping a digital-first playbook. Instead they're leaning into an analog marketing strategy built around thematic speaking engagements, such as with veterans' groups. It's one clear example of how authors are adapting to a publishing landscape where AI-generated content buries books and social media's returns keep shrinking, even as we crank out ever-smarter dance videos.

MemeHouse Productions is set to launch the 2025 Formula One Las Vegas Grand Prix weekend with a TikTok-sponsored creator campaign designed to connect younger viewers with the sport. The campaign is set to bring more than 20 influencers to the Strip as part of a brand trip organised around the TikTok Lounge. Creators are set to stream content live from the TikTok Clubhouse and promote F1 to a Gen Z audience across platforms.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

Swift is known for her loyalty to her devoted fans, the Swifties. Years ago, she randomly showed up at a wedding shower she was invited to, and bought Christmas gifts for other followers. Before releasing her reputation and Lover albums, she held Secret Sessions, where she premiered the record (and ate homemade goodies) with hand-picked groups of uber-fans. These experiences made her followers feel unique and special - and cemented their fandom for life.

The list will feature early- and mid-career marketing professionals from consumer and business-to-business brands who are demonstrating their potential to become future leaders. These talented marketers are helping position their marketing departments as growth centers for their companies. They may be breaking new ground in areas such as artificial intelligence, influencer marketing, partnerships, and data analysis. They will have demonstrated how they have pushed their teams and their companies forward.

How bot activity fueled the rebrand backlash The most interesting part of this story never made headlines - likely overshadowed by the president's comments that turned the rebrand into a politicized moment. What was largely missing from the uproar was the real source of the rapid outrage: bots. According to the Wall Street Journal, bots posing as real users drove a disproportionate share of the social chatter that media outlets picked up.

In the midst of the recession in 2010, American Express created Small Business Saturday during Thanksgiving weekend to encourage people to do more of their holiday shopping at local businesses. The first Small Business Saturday was a success, and a year later, the Shop Small Movement gains momentum, local officials across the nation take notice and move to promote the day.

I've been in that room a hundred times. The lights are dimmed and the "big idea" is revealed to a round of applause. It's bold, beautiful and expensive. And just before lunch, someone says: "Okay, let's bring in comms to get a press release out and prep for any negative feedback." In that moment, the comms team isn't a creative partner. They're the airbag. The risk-mitigation function brought in to protect an idea they had no hand in shaping.

A new study by SEO and GEO agency Nectiv just revealed that making one simple change-adding a table to your business' website-could improve your chances of getting referenced by ChatGPT. ChatGPT is 2.3 times more likely than Google to cite websites with tables, according to the study. Nectiv uncovered this finding by analyzing more than 25,000 webpages indexed by Google and nearly 8,800 webpages referenced by ChatGPT for the same search query.