Marketing

Marketing

Search engine optimization (SEO) is evolving with the rise of Google’s Search Generative Experience and AI-powered tools, making traditional SEO tactics less effective.

"As each girl stepped up to bat, I worked with her one-on-one. 'Scoot toward the plate.' 'Elbow up.' 'You've got this.' And they delivered - hit after hit."

HubSpot's Marketing Hub is a comprehensive platform aiding businesses in lead generation, campaign automation, and performance measurement, leveraging advanced AI technology.

"As part of his duties, Pacheco will work to maintain and build new alliances with various ad-tech firms, and to monitor their role in helping Nielsen drive new innovations and better business outcomes for marketers."

"Wherever there is commerce, advertising will be there. It's an inevitable step. People get upset about advertising because it's designed to interrupt - that's how it gets our attention."

At the end of the day, we need to reach the full audience no matter where they are, said Shukmei Wong, senior vice-president of omnichannel media at Involved Media. That meant bringing together Intent IQ and TransUnion in a three-way collaboration to unlock scale in cookieless zones - and the results speak volumes.

PR and marketing are essential tools for startups to attract investors, customers, and talent. Effective strategies include crafting compelling narratives, positioning for growth, and building strong brands.

The rise of rich search results and answers, like Google's generative AI results, can satisfy users' queries without additional clicks.

“People have so much digital advertising fatigue,” says Joy Gendusa. “Just the popups and the zillion emails. I don't know about you, but I bulk-delete emails in the morning. I just go, 'Brrrrrrrr,'” she gestures with a finger going down the list.

One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan. Early on, it's tempting to drive straight to strategy: Which campaigns should we run? Which channels should we optimize? But over time, I started to notice a pattern.

Brand monitoring involves tracking brand mentions across various online channels to understand audience perceptions, manage reputation, and address potential negative feedback promptly.

Brand trips have become a staple marketing strategy for consumer-facing brands, and B2B firms are starting to adopt similar approaches.

A heritage brand reviews its data. Its core customer is over 50. There's talk of future-proofing. And then a panicked someone says: 'We need the next generation.'

Marketing success relies on analyzing existing data to identify patterns and inform strategic decisions, minimizing waste and maximizing results.

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics, transforming weeks of team effort into an efficient, streamlined process.

The AU methodology is outcome-driven and follows data science best practices. MediaSense's analysis confirmed that AU scores serve as strong proxies for a placement's likelihood to drive brand outcomes.

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.

"Based on what you know about my business and industry from our conversations, identify 5 emerging trends that could create million-dollar opportunities in the next 3 years. For each trend, explain why it matters, what gap it fills, and how I could position myself to capitalize on it early."

In the 1930s, a group of New York doctors examined 389 children, revealing that differing opinions among doctors led to inconsistent surgical recommendations, highlighting a reliance on authority rather than precision.

Hrrm I am seeing more and more profiles going from a suspended state to needing verification after being reinstated... not locksmiths btw.

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.

Generating massive attention doesn't necessarily lead to revenue but once it does it can have a compounding effect - unless the product itself sucks, said Joe Zappa, CEO and founder of marketing and communications firm Sharp Pen Media.

In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language - they want to feel connected to the people behind the brand.

Multi-Level Marketing (MLM) involves distributors selling goods while recruiting new members, earning a percentage from their sales, creating a network of salespeople.

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.