Marketing

Marketing

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

We're absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.

The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC.

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Every year, the real estate market becomes more global and our advisors have really capitalized on the flow of referral back and forth. This flow of clients and referrals helped our brand turn out the strong performance it did in 2025, despite overall housing market conditions in the U.S.

Pawel's track record of building world-class hospitality experiences at scale makes him the ideal leader to drive our premium hospitality vision forward.

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.

"Nearly a decade of partnership with the Las Vegas Convention Center reflects the trust and shared commitment that comes from delivering excellence at scale," said Belinda Oakley, CEO of Sodexo Live!

"Whole ecosystems of interactions can be fabricated out of digital cloth, stoking-and in some cases, completely manufacturing-discourse around an artist."

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.

"We used our technology to reskin Fortnite characters to give them acne, and in order to clear the acne, they had to interact with these soap products around the game, and they got a speed boost as a result."

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.