Digiday3 weeks agoArtificial intelligenceAI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
Exchangewire2 months agoArtificial intelligenceWPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts. Google introduces new updates to its cloud services, including an Arm-based CPU named Axion. Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
Digiday3 weeks agoArtificial intelligenceAI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
Exchangewire2 months agoArtificial intelligenceWPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts. Google introduces new updates to its cloud services, including an Arm-based CPU named Axion. Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
The Drum3 weeks agoMarketingThe Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content. FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation. [ more ]
Exchangewire3 months agoArtificial intelligenceReddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023Reddit and Google signed a $60m deal for real-time data access and AI models training. WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
The Drum3 weeks agoMarketingThe Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content. FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation. [ more ]
Exchangewire3 months agoArtificial intelligenceReddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023Reddit and Google signed a $60m deal for real-time data access and AI models training. WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
Digiday1 month agoMarketingSpeculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets. [ more ]
The Drum3 months agoMarketingWorld Creative Rankings 2024: advertising's top companies, campaigns & people announcedWPP retains top position in global marketing creativity DDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns [ more ]
Adweek3 months agoMarketingWPP CEO Commits to Tech Clients and Dispels Sora CompetitionWPP reported 3.2% organic revenue growth, with technology clients' spending decline affecting results. One-fifth of WPP's revenues come from technology clients like Meta, Google, and Microsoft, impacting the company's financial performance. [ more ]
The Drum4 months agoArtificial intelligenceIts time to start reckoning with how tech changes will really impact marketersAI is already impacting marketing and companies are investing heavily in it. AI is being applied to marketing for operational efficiencies and content creation. [ more ]
Digiday4 months agoArtificial intelligenceMedia Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AIHolding agencies are investing in generative AI as part of their AI strategies. WPP plans to spend £250 million on proprietary technology to support their AI and data strategy. [ more ]
Storyboard184 months agoArtificial intelligenceWPP's AI-focused strategy and cost-cutting measures unveiledWPP is restructuring its agencies into six networks, aiming to save £125 million by 2025. WPP plans to invest £250 million per year in AI technology, viewing it as an opportunity rather than a threat. [ more ]
Digiday4 months agoArtificial intelligenceMedia Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AIHolding agencies are investing in generative AI as part of their AI strategies. WPP plans to spend £250 million on proprietary technology to support their AI and data strategy. [ more ]
Storyboard184 months agoArtificial intelligenceWPP's AI-focused strategy and cost-cutting measures unveiledWPP is restructuring its agencies into six networks, aiming to save £125 million by 2025. WPP plans to invest £250 million per year in AI technology, viewing it as an opportunity rather than a threat. [ more ]
The Drum6 months agoMarketingWPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand FinaleWPP named Holding Company of the Year at The Drum Awards 2023 Kraft Heinz awarded Advertiser of the Year [ more ]