#publicis

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#advertising
Media industry
fromThe Drum
4 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
fromDigiday
1 month ago
Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromDigiday
5 months ago
Marketing

Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead

Media industry
fromThe Drum
4 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
fromDigiday
1 month ago
Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromDigiday
5 months ago
Marketing

Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead

more#advertising
#wpp
Media industry
fromDigiday
1 month ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromMarTech
3 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Media industry
fromDigiday
1 month ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromMarTech
3 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

more#wpp
Marketing tech
fromExchangewire
1 month ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
Marketing tech
fromExchangewire
2 months ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.
Data distribution companies are essential for effective digital advertising campaigns.
Marketing tech
fromDigiday
4 months ago

Publicis acquisition signals that creator M&A is not slowing down in 2025

Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Media industry
fromDigiday
4 months ago

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
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