#digital-advertising

#digital-advertising

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.

In 2007, Redwood City banned billboards in the name of beautification. However, the City Council has now voted to place a digital billboard along the same freeway.

Pennsylvania legislators are proposing a 5% gross receipts tax on digital advertising to generate revenue for public services, mirroring existing taxes on other industries.

In a year of aggressive moderation, Microsoft Advertising reported removing or restricting over one billion ads, showcasing its commitment to maintaining platform integrity.

The launch of contextual category reporting by IAS for Meta illustrates a strategic collaboration aimed at enhancing independent third-party measurement and optimization for advertisers.

Albertsons’ pilot program for digital ad displays, leveraging technology from Stratacache, aims to enhance in-store advertising measurement and customer engagement.

I joined in October. We launched in May. I knew it would be a baptism of fire, but I didn't expect it to be an inferno.

The LLM Content Ingest API initiative aims to empower publishers to better govern how their content is accessed and monetized by AI systems.

The recent upgrades to AdPlayer.Pro's video advertising technologies have significantly improved ad performance and audience engagement, leading to increased revenue for clients.

AI-powered curation has the potential to help solve core challenges like streamlining operations, improving performance, and driving more efficient ad spend without leveraging personal identifiers.

Goldfish Ads, established for 9 years, has developed a unique planning tool for Media Agencies and Brands to run Digital Out-of-Home campaigns.