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AdExchanger
1 month ago
Media industry

News Orgs Are Done Begging For Ad Dollars | AdExchanger

Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain. [ more ]
RAIN News
1 month ago
Podcast

Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency - RAIN News

Spotify is no longer represented on the IAB's list of compliant podcast companies, showcasing a bold move towards self-sufficiency. [ more ]
The Verge
3 months ago
Podcast

Podcasting's data rules get a refresh

WAMU lays off 15 staffers and shuts down DCist, focusing on audio-first storytelling.
IAB releases new podcast measurement guidelines for more transparency in data. [ more ]
RAIN News
3 months ago
Podcast

Post navigation

1. Inspirational advice for success and innovation in public radio. 2. IAB updates Podcast Technical Measurement Guidelines. [ more ]
RAIN News
4 months ago
Marketing

IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR) - RAIN News

The IAB and MRC have created guidelines for measuring the impact of AR campaigns
AR advertising is projected to generate $1.2 billion in revenue in the US this year [ more ]
Exchangewire
4 months ago
Marketing tech

Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers

Disney, Fox, and Warner Bros. are teaming up to launch a joint sports streaming service that will offer a new and differentiated experience for sports fans.
The IAB has released an analysis of Google's Privacy Sandbox, highlighting concerns about brand safety, event-based metrics, and commercial requirements.
Publishers predict that subscriptions, audio/podcasts, and ecommerce will be the biggest drivers of growth in the next three years, as they seek to diversify revenue streams. [ more ]
#digital-advertising
MarTech
4 months ago
Privacy professionals

IAB launches new privacy compliance tool | MarTech

The IAB Diligence Platform is a new tool launched by IAB and SafeGuard Privacy to standardize privacy practices in digital advertising.
The platform allows advertisers and publishers to evaluate the compliance of adtech partners and compare them based on data privacy practices and state laws. [ more ]
AdExchanger
4 months ago
Marketing tech

Still Waiting For That Cookie To Crumble? We're In The 'In-Between Years," Says IAB CEO David Cohen | AdExchanger

The industry is at a critical point in its digital evolution with the decline of the cookie and the emergence of data privacy laws.
The Privacy Sandbox and the deprecation of third-party cookies will significantly impact the advertising and media industry. [ more ]
MarTech
4 months ago
Privacy professionals

IAB launches new privacy compliance tool | MarTech

The IAB Diligence Platform is a new tool launched by IAB and SafeGuard Privacy to standardize privacy practices in digital advertising.
The platform allows advertisers and publishers to evaluate the compliance of adtech partners and compare them based on data privacy practices and state laws. [ more ]
AdExchanger
4 months ago
Marketing tech

Still Waiting For That Cookie To Crumble? We're In The 'In-Between Years," Says IAB CEO David Cohen | AdExchanger

The industry is at a critical point in its digital evolution with the decline of the cookie and the emergence of data privacy laws.
The Privacy Sandbox and the deprecation of third-party cookies will significantly impact the advertising and media industry. [ more ]
moredigital-advertising
#advertising
RAIN News
4 months ago
Privacy professionals

What's the internet worth? Consumers say $38,000 a year. And they like ads. (IAB) - RAIN News

Internet users value the internet at an average of $37,619 per year
Consumers would pay an average of $164 per month to continue using free websites and apps [ more ]
RAIN News
4 months ago
Privacy professionals

Most consumers prefer ads to paying for ad-free (IAB) - RAIN News

Consumers prefer paid subscription to free listening when ads are in the audio.
Most consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. [ more ]
RAIN News
4 months ago
Privacy professionals

What's the internet worth? Consumers say $38,000 a year. And they like ads. (IAB) - RAIN News

Internet users value the internet at an average of $37,619 per year
Consumers would pay an average of $164 per month to continue using free websites and apps [ more ]
RAIN News
4 months ago
Privacy professionals

Most consumers prefer ads to paying for ad-free (IAB) - RAIN News

Consumers prefer paid subscription to free listening when ads are in the audio.
Most consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. [ more ]
moreadvertising
#measurement
Digiday
4 months ago
Marketing

Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session. [ more ]
MarTech
4 months ago
Marketing

How in-store technology will bolster retail media networks | MarTech

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands. [ more ]
Digiday
4 months ago
Marketing

Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session. [ more ]
MarTech
4 months ago
Marketing

How in-store technology will bolster retail media networks | MarTech

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands. [ more ]
moremeasurement
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