Get your popcorn ready for the streaming wars sequel: Disney, Fox, and Warner Bros Discovery have unveiled plans to launch a joint sport streaming service later this year.
While the biggest TV giants prepare to tussle on the streaming battleground, the industry's attention is still on cookies. The IAB has released an in-depth analysis of Google's Privacy Sandbox, shedding light on the challenges associated with its adoption.
Looking further into the future, consumer publishers predict subscriptions (24%), audio/podcasts (17%), and ecommerce (17%) to be the biggest drivers of growth over the next three years.
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