Advertising is undergoing a transformation with increasing focus on agentic AI. Brands are often hesitant about relinquishing control to machines. Making Science's Creative Hub aims to balance this by enabling advertisers to refine campaigns while ensuring adherence to brand guidelines. This tool allows brands to analyze ad effectiveness and make adjustments, such as changing daytime settings to nighttime, while keeping core content intact. Importantly, all changes require human approval, highlighting the commitment to maintaining advertiser control as technology evolves.
Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Creative Hub mandates a human's approval before making any updates to an ad, and that isn't going to change, even as the technology evolves. Advertiser control is core in the value proposition.
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