Publicis has raised its full-year organic growth forecast after surpassing second-quarter revenue expectations. CEO Arthur Sadoun dismissed concerns regarding Meta's AI-centric ad creation, emphasizing that clients prefer not to rely solely on one platform. He asserted that customers avoid sharing their data within 'walled gardens' and prioritize measuring spending impacts. The company completed a decade-long, $12 billion tech transformation and aims for a 5% organic growth forecast for 2025. Net revenue rose 10%, with significant wins from clients like Coca-Cola and Spotify, reflecting strong performance across all regions.
"When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled."
"None of our customers want to leave their data in the world of 'walled gardens.' None of our customers want to work with a single platform."
"We have completed our $12 billion, decade-long tech transformation and will now focus on executing our strategy."
"Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a reality."
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