"In almost unprecedented fashion, Publicis blew away its rival holding companies by a gigantic margin, landing $9.5 billion in wins and only $1.6 billion in losses. And, well, WPP ended the year very much in the negative, having lost more than $2 billion relative to what it won or retained, according to Comvergence's provisional tally for the year. (The numbers reflect only media wins, not creative.)"
"Comvergence, which hits 10 years in operation this year, has become the gold standard of measuring agencies' success (or lack of). However, the data Digiday is citing here is only provisional. As Comvergence's founder and CEO Olivier Gauthier explained, the data doesn't include wins and losses not publicly announced - that final report will be issued in February, once Comvergence connects with all the agencies it tracks. (Although Gauthier acknowledges that the numbers don't change on average more than 5% or so.)"
"Dentsu, it turns out, had a solid year, ending 2025 up $1.7 billion (details by holdco below), which technically puts it in second place for the year. But the gap between No.'s 1 and 2 - $9.5 billion to $1.7 billion, is cavernous to say the least. Another surprise is third-place finisher IPG's Mediabrands, which yielded a positive $1.6 billion, and placing it ahead of Omnicom Media, which ended 2025 up $1.2 billion."
Publicis led 2025 media account activity by a massive margin, recording $9.5 billion in wins and $1.6 billion in losses. WPP finished the year with a net negative exceeding $2 billion. The totals are based on Comvergence's provisional tally and exclude unannounced wins and losses; a final report will be issued in February. Comvergence reports that provisional numbers typically shift by about 5% or less. Dentsu ended 2025 up $1.7 billion, IPG's Mediabrands posted $1.6 billion, and Omnicom Media finished up $1.2 billion, with combined IPG and Omnicom totaling $2.8 billion.
Read at Digiday
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