WPP has lowered its full-year profit outlook after experiencing a significant decrease in new business and losing clients, resulting in its shares dropping to their lowest point in 16 years. CEO Mark Read acknowledged this was influenced by both internal performance and broader economic uncertainties. In another development, Seedtag appointed Brian Gleason as CEO, aiming to enhance its contextual AI capabilities in global markets. A study by IPA and the Financial Times has found that trust now ranks as the second most significant driver of business outcomes, highlighting its importance in profit and customer acquisition.
WPP has cut its full-year profit outlook following a sharp slowdown in new business and mounting client losses, sending its shares tumbling from 16% to 444 pence, the lowest level in 16 years.
Trust is now ranked as the second most influential factor driving business outcomes such as profit, market share, and customer acquisition, up from sixth place two decades ago.
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